What’s the Purpose of Research?

Is research simply the pursuit of knowledge, or is there more to it? How does funding shape its priorities? How might different cultural contexts shape our understanding of its purpose, and how is AI changing the way we approach it? What does all this mean for the edtech industry? In this article, Prof. John Traxler explores the purpose of research, questioning how knowledge is created, whose interests it serves and what it means for the future of education and educational technology.

What’s the Purpose of Research?

Author: Prof John Traxler, UNESCO Chair, Commonwealth of Learning Chair and Academic Director of the Avallain Lab

St. Gallen, September 25, 2026 – This blog echoes our earlier one titled ‘What’s the Purpose of Education?’, adopting similar perspectives and raising similar questions about the role and impact of AI. Education and research might both be understood as the pursuit of knowledge, though in both cases this is not quite the case, even if there were any clear consensus about what actually constituted ‘knowledge’.

For many people, research is often assumed to mean the gathering of information, facts and data. It does, however, also embrace something more theoretical, abstract or conceptual, something else that might constitute knowledge; not merely observing and recording the falling of apples from trees but reflecting on what these observations might mean, developing an understanding of gravity and using that understanding to predict the behaviour of other material bodies.

Defining Research

Several ideas spring from this more abstract or conceptual view of research. One is that the conclusions are somehow durable and general; it is not just about apples, and it is not just today. Another is that research implies re-search, searching again, for findings that will challenge or refine or refute earlier conclusions, as illustrated by Eddington’s observations of the 1919 solar eclipse, which provided evidence supporting Einstein’s refinement of Newtonian gravity. In that sense, the knowledge generated by research is only ever provisional; good until there’s better, durable but not permanent.

Research in this conceptual or abstract sense, however, embraces research on research itself, not just a search for better data and better theories but also a search for a better understanding of theories themselves, of concepts, of abstractions, of knowledge, questioning the questions. 

This is sometimes portrayed as a greater criticality, questioning the meanings, language and methods of research, as well as the wider context in which it takes place. It also means considering researchers themselves; their motives, their options, their beliefs, their personalities, their backgrounds and their communities. We might ask, for example, why Newton had so much free time for speculation while so many of his contemporaries had so little, labouring perhaps as gardeners. Had their positions been reversed, what might their contributions to knowledge have been? Perhaps advances in fructivorous arboriculture rather than celestial mechanics.

The Modern Funding Landscape

Some of the more critical and contemporary questions about research continue to concern this wider context: who is funding it, and why are they funding it? Who benefits from it? Who loses from it? What is making it happen, or not happen? These questions bring us to the present day, prompting us to consider the arms trade, big pharma, market research and AI techbros; each funds vast amounts of research and raises questions about its purpose and motives.

Alongside this corporate research, there is also public funding for research, mostly in our universities. In our previous blog, we explored the ideal of education as a means of developing well-rounded individuals, drawing on the concepts of Bildung and the ‘renaissance man’. A similar ideal might once have been associated with university research: well-spoken, well-educated middle-class white men pursuing what we now call ‘blue skies’ or ‘curiosity-driven’ research. But if there was ever such a golden age, those days are over.

Public funding of research in many countries is now about national competitiveness, accounting for public money, bibliometric data such as citations, ‘taking ideas to market ’, and producing measurable ‘impact’. It is also about competition between individual researchers and their universities, encapsulated, for example, in the UK’s Research Excellence Framework. 

These days, the purpose of research is whatever the funder says it is. As has been frequently remarked, we live in an era of ‘policy-based evidence formulation’, not ‘evidence-based policy formulation’, in which ‘curiosity-driven’ or ‘blue-sky’ research has no purpose.

One consequence of this research environment is that no one wants to back losers; funders do not want to be responsible for wasting public money, so riskier research questions struggle to get answered, and so do the uncomfortable ones. Whilst a complementary perspective holds that, in large commercially funded research projects, ‘these are doomed to succeed’; they can’t go wrong because of the prestige invested in them.

Utopian, Dystopian and Different Cultural Perspectives

These depictions lead to competing utopian and dystopian views of the purposes of research, comparable to those earlier ones of the purposes of education. The utopian may be the Olympian pursuit of knowledge for its own sake and the greater good of humanity, undertaken by some noble elite. The dystopian, by contrast, is more likely the rush to fund any question that leads to some market advantage. 

This, though, should encourage us to ask whether these perspectives are universal, or are they shaped by particular cultural and intellectual traditions? Equally, we should not assume that other traditions and cultures don’t share these ideas. Do these purposes look different elsewhere, away from globalised universities, organisations and institutions? Does the question of purpose take on a different meaning or is it even relevant in every context? Are ideas such as pursuing, questioning and extending knowledge shared?  

Communities may understand, create, develop and share knowledge in different ways, encompassing the physical and social worlds as well as, in some traditions, the natural and spiritual. Rather than attempting to characterise these knowledge systems collectively, we might ask how different traditions broaden or challenge our understanding of what research is and what purposes it serves. 

We might also consider what happens when knowledge traditions with different levels of institutional, economic or political power encounter one another. This raises questions about who benefits from knowledge and research, who controls it and how knowledge originating within particular communities is recognised and used.

The Role and Impact of AI in Research

So what is AI’s impact on research? Decades ago, I was told that exploiting a technical innovation happens in three phases: firstly, it is used to solve existing previously difficult problems; then to solve previously impossible ones; and finally to solve previously inconceivable ones. Recent workshops on the impact of AI on research suggest that we are mostly at the first stage, merely making existing research procedures and practices happen quicker, bigger, sooner and cheaper. Researchers are mostly just reacting to stay in the game and exploiting these new tools, though, of course, ‘A rising tide lifts all boats’, the boats being researchers’ competitors. 

With tools like Anthropic’s Interviewer, which can interview thousands of people in days more competently than many human social scientists can in months, we are clearly entering the second phase. So how should researchers be addressing the third phase? When this happens, will it be changing the nature of knowledge, not merely rendering some of it obsolete but changing something fundamental? At this stage, it is, of course, impossible to conceive of the inconceivable, bringing to mind the Rumsfeld Matrix with its ‘unknown unknowns’. 

Finally, what is the purpose of research for the edtech industry? It sits at the intersection of the purpose of education and the purpose of research and is a fluid and unstable compound of all the features of both, utopian and dystopian. 


About Avallain

For more than two decades, Avallain has enabled publishers, institutions and educators to create and deliver world-class digital education products and programmes. Our award-winning solutions include Avallain Author, an AI-powered authoring tool, Avallain Magnet, a peerless LMS with integrated AI, and TeacherMatic, a ready-to-use AI toolkit created for and refined by educators.

Our technology meets the highest standards with accessibility and human-centred design at its core. Through Avallain Intelligence, our framework for the responsible use of AI in education, we empower our clients to unlock AI’s full potential, applied ethically and safely. Avallain is ISO/IEC 27001:2022 and SOC 2 Type 2 certified and a participant in the United Nations Global Compact.

Find out more at avallain.com

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Contact:

Daniel Seuling

VP Client Relations & Marketing

dseuling@avallain.com

Identify Teachable Grammar and Assess CEFR Suitability with TeacherMatic

After the summer break, the Language Teaching Takeoff Webinar Series welcomed back award-winning educator and edtech specialist Nik Peachey to explore how language teachers can identify teachable grammar in videos and texts, assess its suitability for different learner levels and make informed teaching decisions with support from purpose-built AI.

Identify Teachable Grammar and Assess CEFR Suitability with TeacherMatic

London, September 2026 – In ‘AI Grammar Analysis for Better Teaching Decisions’, Nik Peachey introduced the new ‘Grammar analysis’ generator in the TeacherMatic Language Teaching Edition. He demonstrated how it analyses texts and video transcripts, providing detailed grammar profiles and teaching recommendations to empower educators to select appropriate materials and plan effective lessons.

Moderated by Alba Melián, Marketing and Sales Operations Consultant at Avallain, the session explored how teachers can assess materials against the CEFR, refine the analysis for different lesson aims and use their professional judgement to decide which recommendations to take into the classroom.

Purpose-Built AI for Language Teaching

With over 30 years of experience developing innovative teaching materials and products, Nik has been a key contributor to the TeacherMatic Language Teaching Edition, reviewing generators and bringing his pedagogical perspective to their development.

That experience shapes what he values about TeacherMatic. Rather than asking teachers to master complex prompting, its generators are designed around specific educational tasks and informed by language teaching methodologies and CEFR considerations.

For Nik, one of the biggest advantages is how quickly teachers can get started. Each generator has built-in prompts, so educators can enter the information relevant to their task and receive high-quality outputs that they can further review, refine and adapt for their learners and lesson aims. They can also browse generators by teaching needs, such as grammar or speaking, and favourite those they return to most often.

Nik also highlighted how this extends beyond individual teachers. Providing licences across teaching teams means teachers, trainers and school leaders can work with the same toolkit and share resources across teams, supporting greater consistency in how AI is used across an institution.

Identifying Teachable Grammar in Sourced Video Content

Videos can be a valuable resource for language teaching, exposing learners to authentic language in context. However, identifying which grammar points to focus on and how best to teach them can take considerable preparation time.

The new ‘Grammar analysis’ generator, currently in beta phase, analyses the grammar in texts and video transcripts and identifies opportunities for teaching and learning.

To demonstrate this, Nik selected a YouTube video transcript and set the target learner level to B1. With these simple inputs, the generator produced a detailed analysis, beginning with an overview of the material’s suitability for the selected CEFR level, its potential teaching value and an estimated lesson duration.

The analysis indicated that the video was suitable for B1 learners and provided a grammar profile that identified the key structures in the transcript. This included grammatical forms, their frequency and teaching priority, alongside explanations of why particular features might be worth focusing on.

From Grammar Analysis to Teaching Decisions

The real value of the analysis comes in what teachers can do with it next. The generator goes beyond identifying grammar to highlight broader language features, such as noun-heavy constructions and long sentences, and indicates whether these are worth teaching explicitly or better treated as incidental language exposure.

From there, the output moves into practical classroom application. It suggests learning outcomes and teaching approaches, including guided noticing, transformation activities and debate, with an explanation of why each approach could work for the material and learner level.

It also flags potential difficulties learners may encounter and suggests ways to address them. This gives teachers a clearer basis for anticipating challenges, prioritising grammar points and shaping activities around their learners’ goals.

Teachers can also access the full transcript in a clear, accessible format. Together, the grammar profile, teaching recommendations and learner-focused guidance turn the analysis into a practical starting point for lesson planning.

Refining the Analysis for Different Lesson Aims

The analysis does not have to be the end point. Teachers can download the output or use the ‘Refine’ feature to shift the focus as their lesson plans develop.

Nik illustrated this by entering a simple instruction to tailor the analysis towards a speaking-focused lesson. Rather than starting again, teachers can build on the initial output and steer the recommendations towards a different classroom objective.

This flexibility is one of the advantages Nik highlighted throughout the session. TeacherMatic’s purpose-built generators can produce detailed analysis and teaching suggestions with relatively little input, reducing the need for extensive prompting and giving teachers more time to focus on reviewing, adapting and applying the recommendations to their learners and lesson goals.

Assessing Text Suitability for A2 Learners

Moving from video to text, Nik demonstrated how the ‘Grammar analysis’ generator can support teachers as they assess the suitability of literary materials for their learners.

Using an excerpt from ‘The Wizard of Oz’, he selected A2 as the target CEFR level and generated an analysis of the text.

The generator identified some simple descriptive language appropriate for A2 learners but also highlighted longer, more complex sentences containing considerable detail. It suggested that the excerpt was better suited to higher-level A2 learners or as supporting material, rather than as the main text for an A2 grammar lesson without adaptation.

As with the video example, the analysis broke down the grammatical structures and offered recommendations for teaching approaches and lesson flow. This helped identify both the text’s potential value and the challenges teachers might need to address before using it in the classroom.

Adapting Materials to Meet Learner Needs

Rather than selecting a different text, Nik demonstrated how teachers could use TeacherMatic’s ‘Adapt your Content’ generator to make the original excerpt more suitable for their learners.

By entering the text, selecting the target CEFR level and optionally providing a learner profile, teachers can adapt existing materials to better meet their students’ needs.

Nik then returned to the ‘Grammar analysis’ generator and analysed the adapted excerpt. This time, the analysis indicated that the revised text was more appropriate for A2 learners.

The demonstration showed how teachers can use different generators together to assess and adapt materials, then review the results against their original teaching objectives. This offers a practical approach for educators who want to use a particular text but have limited time to find alternative resources or adapt the material themselves.

Supporting Professional Judgement with AI

Throughout the session, Nik emphasised that AI should support teachers’ expertise rather than replace it.

Addressing concerns about whether AI could diminish teachers’ professional skills, he stressed that educators still provide the initial ideas, select the source materials and make the final pedagogical decisions.

The two demonstrations illustrated this approach in practice. Teachers can use AI-generated insights to identify teaching opportunities, recognise potential difficulties and explore alternative approaches. However, their knowledge of their learners, teaching context and lesson objectives remains indispensable.

By supporting the analysis and adaptation of teaching materials, TeacherMatic can help educators reduce preparation time while retaining control over how those materials are finally used in the classroom.

Explore the TeacherMatic Language Teaching Edition

The TeacherMatic Language Teaching Edition is a purpose-built AI toolkit designed to support language educators in creating high-quality, CEFR-aligned teaching materials tailored to their learners’ needs and goals.

From identifying teachable grammar in authentic texts and video transcripts to adapting materials for different learner levels, its generators enable teachers to make informed decisions while reducing preparation time. With pedagogically informed AI tools for lesson planning, resource creation, assessment, feedback and more, educators can dedicate more time to teaching and supporting their learners, with the reassurance that they are using safe and ethical AI.

Next in the Webinar Series

Join Joanna Szoke, freelance teacher trainer and AI in education specialist, to explore how self-correction, peer feedback and teacher judgement can work together to make writing assessment more effective. She will demonstrate how the ‘Model Answer’ generator can support learners in analysing model texts, reviewing their own writing and making improvements before the teacher’s final review. Plus, see how the ‘Advanced Feedback’ generator can support the final stage of teacher feedback. 

Effective AI Feedback: Self-Correction, Peer Review and Teacher Judgement

🗓 Thursday, 15th October

🕛 12:00 – 12:30 BST (13:00 – 13:30 CEST)

Discover practical approaches to AI-supported writing assessment that encourage learner autonomy while keeping teachers’ expertise at the centre of the feedback process.


About Avallain

For more than two decades, Avallain has enabled publishers, institutions and educators to create and deliver world-class digital education products and programmes. Our award-winning solutions include Avallain Author, an AI-powered authoring tool, Avallain Magnet, a peerless LMS with integrated AI, and TeacherMatic, a ready-to-use AI toolkit created for and refined by educators.

Our technology meets the highest standards with accessibility and human-centred design at its core. Through Avallain Intelligence, our framework for the responsible use of AI in education, we empower our clients to unlock AI’s full potential, applied ethically and safely. Avallain is ISO/IEC 27001:2022 and SOC 2 Type 2 certified and a participant in the United Nations Global Compact.

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Contact:

Daniel Seuling

VP Client Relations & Marketing

dseuling@avallain.com

AI-Powered, Publisher-Grade and Human-Centred: Accelerating Editorial Authoring with Avallain Author

Creating high-quality digital learning content at scale requires efficient editorial workflows that support both productivity and human oversight. In the third session of Avallain’s Product Webinar Series, David Moxon and Stephen Madden explored how Avallain Author supports publishers, schools, institutions and digital learning providers in accelerating editorial production while creating interactive, responsive and accessible learning content across a wide range of educational contexts.

AI-Powered, Publisher-Grade and Human-Centred: Accelerating Editorial Authoring with Avallain Author

St. Gallen, August 2026 –In the third session of Avallain’s Product Webinar Series, ‘AI-Powered, Publisher-Grade and Human-Centred: Accelerating Editorial Authoring with Avallain Author’, David Moxon, Learning Technology Specialist and Content Developer, and Stephen Madden, Senior Business Development Manager, demonstrated how Avallain Author combines content creation and management with AI-powered capabilities to support efficient, publisher-grade editorial workflows.

Moderated by Giada Brisotto, Senior Marketing and Sales Operations Manager, the webinar explored how editorial teams can manage complex content projects, accelerate the creation of learning materials with AI and build highly interactive, responsive and accessible educational experiences for different sectors and learner needs.

Managing Content and Editorial Workflows in One Environment

The webinar opened with a live demonstration of Avallain Author from Stephen, who introduced the platform not only as a content creation tool, but also as a content management environment designed to support structured editorial production.

From the project dashboard, teams can gain an overview of the people working on a project, assigned tasks and different editorial roles. Roles can be configured with specific rights and permissions, helping organisations establish workflows that reflect the way their teams work.

Stephen also introduced the different areas available within a project, including Work Packages, Structures, the Media Library, Reports, Project Settings and Project Activities. Together, these capabilities provide a central environment for creating, organising and managing learning content throughout the production process.

Within Work Packages, teams can manage individual Learning Objects (LOs) and perform actions individually or in bulk, including publishing, copying, renaming and locking content. Metadata can also be added to learning activities, supporting richer analysis once learners begin interacting with the content by categorising it according to areas such as vocabulary, grammar or speaking.

By bringing content production and project management together, Avallain Author enables editorial teams to manage sophisticated digital learning projects without separating the creation process from the workflows surrounding it.

Accelerating Content Creation with AI While Keeping Humans in the Loop

Stephen then demonstrated GenAI in Avallain Author, showing how artificial intelligence can accelerate the first stages of content production without removing editorial control.

Starting with a simple prompt around small talk in a business context, he created a B1-level lesson for adult language learners. The learner profile allowed parameters such as age and CEFR level to be defined, while the author could choose the types of activities to generate and incorporate media where required.

For the demonstration, GenAI created four activities: an introductory presentation, a gap-fill exercise, a linking activity and a crossword. Within approximately a minute, the initial idea was transformed into a structured set of interactive learning activities ready for review and refinement.

Crucially, the workflow did not end with AI generation.

Stephen demonstrated how an editor could immediately review the generated material and make precise changes, whether to align terminology with an editorial style guide, reinforce previously introduced vocabulary or adapt the material to the requirements of a particular course.

This reflected one of the webinar’s central themes: AI can significantly accelerate drafting and production, but human editorial expertise remains essential. Rather than automatically publishing AI-generated material to learners, Avallain Author allows authors and editors to review, adapt and approve content before it reaches the learner.

The Q&A reinforced this approach. The speakers explained that generated content undergoes an initial check for harmful or highly inappropriate material, while editorial validation remains dependent on human review. This human-in-the-loop principle forms an important part of Avallain’s wider approach to the responsible use of AI in education.

Creating Interactive Learning Experiences Across Educational Contexts

David continued the live demonstration by showcasing the breadth of interactive learning content that can be created in Avallain Author.

With more than 50 Activity Types available, Avallain Author supports learning experiences designed for a wide variety of educational contexts rather than limiting authors to a small set of standard interactions.

For language learning, David demonstrated a Dialogue Recording activity in which learners can select a role within a conversation, listen to the other speaker and record their own responses. Once complete, learners can listen back to the entire dialogue, combining the original audio with their own recorded contributions.

He also demonstrated a Pronunciation activity that enables learners to record individual words and receive automated pronunciation feedback. Authors can adjust how feedback is presented and define the level at which pronunciation is considered successful, making the activity adaptable to different learner levels and objectives.

The demonstration then moved across other educational sectors. A K-12 activity used animated elements to help learners sequence the stages of the water cycle, while a STEM example showed how integration with WIRIS enables learners to work with sophisticated mathematical notation, equations and mathematical input.

For vocational learning, a Highlighting activity asked learners to identify different categories of safety information within a workplace procedure.

Together, the examples illustrated how a common authoring environment can support very different pedagogical requirements, from speaking practice and pronunciation to mathematics, sequencing and workplace training.

Responsive and Accessible Learning by Design

The webinar also highlighted how responsiveness and accessibility are embedded into the learning experiences created with Avallain Author.

During the demonstrations, attendees saw how content could be previewed across different device formats, including desktop, tablet and mobile. Activity Types adapt automatically to different screen sizes and, where necessary, can adjust their behaviour to provide an appropriate interaction for the device being used.

This means editorial teams do not need to create separate versions of the same learning activity for different devices.

David also highlighted accessibility across Avallain Author’s Activity Types, including support for screen readers and keyboard navigation. By incorporating these considerations into the content framework itself, publishers and educational organisations can create engaging digital materials while addressing accessibility requirements as an integral part of the production process.

From Digital Books to Richer Learning Experiences

The session concluded with a preview of Avallain Author’s Digital Book capabilities.

David demonstrated how existing PDF materials can be imported into Avallain Author and transformed into a Digital Book that retains the familiar book experience while introducing new layers of interactivity.

Learners can navigate the book, use annotation tools and interact with hotspots placed directly onto its pages. These hotspots can connect the book to interactive Learning Objects, video and audio content, external websites and other pages within the publication.

This approach enables publishers to build on existing book-based materials while connecting them with interactive digital learning experiences, bridging traditional publishing formats and richer course-based learning.

Digital Books and the wider Digital Book Experience will be explored in greater depth in the next session of Avallain’s Product Webinar Series.

Combining Editorial Efficiency with Human Expertise

The webinar demonstrated how Avallain Author brings together the different elements required for modern digital educational publishing: project and content management, AI-assisted creation, sophisticated interactivity, responsive delivery and accessibility.

AI can help editorial teams move rapidly from an initial idea to a first draft of structured learning content. A broad range of Activity Types allows those materials to be transformed into engaging experiences for language learning, K-12, STEM, vocational training and other educational contexts. At the same time, project management and editorial capabilities enable teams to organise, review and control content throughout production.

Most importantly, automation does not replace editorial judgement. Authors and editors remain responsible for reviewing generated content, applying their pedagogical and subject expertise and deciding when materials are ready to be published.

By combining AI-powered efficiency with publisher-grade workflows and human oversight, Avallain Author enables organisations to accelerate digital content production while maintaining the quality, flexibility and control required to create meaningful learning experiences at scale.

Watch the Webinar Recording

Watch the full webinar recording to see Avallain Author in action and discover how its project management, AI-powered content creation and interactive Activity Types can help editorial teams accelerate production while keeping human expertise at the centre of the authoring process.

Continue the Conversation in Our Next Webinar

Our Product Webinar Series continues with the next live session:

Digital Book Experience Courses: Seamlessly Connecting Traditional Books and Interactive Activities with Avallain Author and Avallain Magnet

Hosted by:

  • David Moxon, Learning Technology Specialist and Content Developer, Avallain
  • Stephen Madden, Senior Business Development Manager, Avallain

Moderated by:

  • Giada Brisotto, Senior Marketing and Sales Operations Manager, Avallain

🗓 Wednesday, 23 September 2026
🕒 14:00–14:30 BST | 15:00–15:30 CEST

Through more than two decades of close collaboration with publishers, we’ve seen how digital books have become the backbone of many successful product strategies. In this 30-minute live webinar, we will share innovative ways to enhance these offerings, both commercially and in ways that enrich the learner’s journey.

Go beyond simply delivering books online and expand them into an immersive learning experience with fully interactive activities connected to the book’s material. We will demonstrate how to enhance digital books with Avallain Author and Avallain Magnet. You’ll learn how to add interactive hotspots seamlessly connected to multimedia assets and learning exercises, develop a comprehensive course structure and provide an engaging Digital Book Experience (DBX) course for your learners.

We will guide you through the process of creating a Digital Book from PDF materials in Avallain Author. We’ll show you how to integrate interactive elements via hotspots, organise the DBX course with the Structure Tool and publish it to showcase the final learner experience in Avallain Magnet.

Click below to register and secure your spot.


About Avallain

For more than two decades, Avallain has enabled publishers, institutions and educators to create and deliver world-class digital education products and programmes. Our award-winning solutions include Avallain Author, an AI-powered authoring tool, Avallain Magnet, a peerless LMS with integrated AI, and TeacherMatic, a ready-to-use AI toolkit created for and refined by educators.

Our technology meets the highest standards with accessibility and human-centred design at its core. Through Avallain Intelligence, our framework for the responsible use of AI in education, we empower our clients to unlock AI’s full potential, applied ethically and safely. Avallain is ISO/IEC 27001:2022 and SOC 2 Type 2 certified and a participant in the United Nations Global Compact.

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Contact:

Daniel Seuling

VP Client Relations & Marketing

dseuling@avallain.com

Riverstone Press Launches Studio in Spain, Powered by Avallain

A new English learning proposition brings together high-quality educational content and a connected digital experience ahead of the new school year. Riverstone Press launches Studio, powered by Avallain, building on a long-standing collaboration to create intuitive digital learning experiences for teachers and students.

Riverstone Press Launches Studio in Spain, Powered by Avallain

Madrid, August 2026 — Riverstone Press is preparing for the start of the new academic year with the launch of Studio, its digital learning environment powered by the same technology as Avallain Magnet, Avallain’s peerless, AI-enhanced learning management system.

The launch marks an important milestone as Riverstone Press brings its English language learning proposition to schools across Spain, with classes beginning in September 2026.

At the heart of the Riverstone Press experience, Studio connects teachers and students with the digital content and resources that accompany their programmes, creating a more integrated journey between classroom materials and digital learning.

Rather than positioning technology as an add-on, Riverstone Press has incorporated Studio as a core part of its educational proposition: one environment where teachers can access programme resources and students can engage with content connected to their courses throughout the academic year.

One Connected Experience for Teaching and Learning

Studio combines course materials, interactive activities, digital books and multimedia resources within a centralised environment designed to make the experience easier to navigate for both teachers and learners.

For teachers, this means having the resources associated with their programmes available within one digital space, helping them move more naturally between planning, classroom instruction and digital activities.

For students, Studio provides continuity beyond the printed page, giving them access to digital content and interactive learning experiences connected to the programme they are using in class.

This approach reflects Riverstone Press’s broader vision: combining strong English language learning content with practical resources and technology that can support schools throughout the learning journey.

Riverstone Press, Built for a New Market

Riverstone Press has been developed as an English language learning proposition designed around the needs of schools, teachers and learners at different stages of education.

Its arrival in the market goes beyond the introduction of new course materials. The proposition integrates print and digital content, plus supporting resources, in a connected ecosystem designed around the needs of schools, teachers and learners.

Studio plays a central role in that ecosystem.

By providing the digital environment behind the programmes, Studio helps Riverstone Press deliver a more consistent experience across its educational offering and gives schools a single point of access to the digital resources that support classroom implementation.

‘The launch of Riverstone Press and Studio in Spain represents an important new step in our digital strategy. We wanted to create an educational proposition in which high-quality content and technology work together naturally, giving schools and teachers meaningful evidence of student learning and progress, while providing students with a more connected experience from the beginning of the new academic year,’ said Esdras Taylor, Santillana Languages Global Managing Director.

Powered by a Long-Standing Technology Partnership

The launch of Studio also builds on a long-standing collaboration with Avallain, a leading provider of edtech solutions.

For more than a decade, Avallain and Richmond have worked together to develop and deliver digital English language learning experiences. That collaboration has included using Avallain technology to create, manage and distribute interactive ELT content through flexible digital environments.

Studio represents the latest evolution of that experience, bringing Avallain’s platform technology into Riverstone Press and supporting a new generation of connected learning experiences.

The result is a digital environment designed to support a broad range of educational content while providing the flexibility needed to accompany the evolution of programmes, resources and classroom needs over time.

‘Bringing Studio to Spain as part of the Riverstone Press launch is an exciting new chapter in our collaboration. It is a strong example of how technology and high-quality educational content can come together to create a digital experience that is useful, intuitive and relevant for teachers and learners’, said Alexis Walter, Managing Director of Avallain.

Ready for the New School Year

As the new academic year begins, Riverstone Press and Studio will start supporting schools, teachers and students through a connected learning experience.

The launch encompasses a new educational brand, English language learning programmes and a digital environment designed to connect content, resources and users in one experience.

For Riverstone Press, Studio is not simply the platform behind the programmes. It is an essential part of how the brand intends to support teaching and learning: combining content, technology and classroom practice in a way that is accessible, connected and future-ready. The environment has been designed to evolve with emerging technologies, including the integration of AI capabilities, while responding to the new challenges shaping both education and digital learning.


About Riverstone Press

Riverstone Press is an English language learning proposition developed for schools, teachers and learners in Spain. It offers programmes, print and digital resources, and classroom support designed for different stages of education.

Its approach brings together educational content and technology to create connected learning experiences that support both teaching and student progress. Studio, powered by Avallain, serves as the digital environment supporting Riverstone Press programmes and connecting users with the resources associated with their learning experience.

About Avallain

For more than two decades, Avallain has enabled publishers, institutions and educators to create and deliver world-class digital education products and programmes. Our award-winning solutions include Avallain Author, an AI-powered authoring tool, Avallain Magnet, a peerless LMS with integrated AI, and TeacherMatic, a ready-to-use AI toolkit created for and refined by educators.

Our technology meets the highest standards with accessibility and human-centred design at its core. Through Avallain Intelligence, our framework for the responsible use of AI in education, we empower our clients to unlock AI’s full potential, applied ethically and safely. Avallain is ISO/IEC 27001:2022 and SOC 2 Type 2 certified and a participant in the United Nations Global Compact.

_ 

Contact:

Daniel Seuling

VP Client Relations & Marketing

dseuling@avallain.com

Preserving Human Agency in AI-Driven Digital Education Environments

In this article, Carles Vidal, Business Director of the Avallain Lab, explores the importance of human agency and oversight in AI-driven digital environments. He considers what these principles mean for educators, learners, educational institutions and edtech providers and how they are reflected in the current AI regulation. He also examines why human judgement, choice and control should remain essential to designing technology as AI takes on a greater role in education.

Preserving Human Agency in AI-Driven Digital Education Environments

From regulation to product design: keeping users in control

Author: Carles Vidal, MSc in Digital Education, Business Director of the Avallain Lab

St. Gallen, August 24, 2026 – One direct consequence of the current integration of artificial intelligence (AI) in educational software is the surge of AI-driven features designed to assist teachers, students and administrators across a range of key educational tasks. These tools are used to generate personalised content, automate feedback and assessment, provide guidance and report on students’ performance, to name a few, all aimed at reducing workload and augmenting users’ productivity in digital education environments. 

Educational institutions demand these kinds of capabilities, and edtech companies are delivering them in multiple ways. From an AI ethics perspective, however, implementing AI-based automation features may compromise core tenets of trustworthy AI: human agency and human oversight. In education, these principles mean keeping educators as the final pedagogical authority on the platform while ensuring students can make informed decisions throughout their learning journey. The challenge for the sector is to design tools that fully preserve human agency while meeting the demand for greater AI-driven system autonomy.

Human Agency and Human Oversight

To understand what these principles mean, it is worth examining two relevant sources: the Council of Europe Framework Convention on Artificial Intelligence and Human Rights, Democracy and the Rule of Law (signed in 2024 and not yet ratified), which aims to set an international standard to protect fundamental rights throughout the AI lifecycle, and the European Union Artificial Intelligence Act (2024), which addresses these principles in the context of a binding legal and technical regulation within the EU market.

From a human rights perspective, the Council of Europe calls on states to protect human dignity, individual autonomy and transparency throughout the AI lifecycle: from its design to its implementation (articles 7 and 8). The framework establishes that individuals must retain self-determination, requiring adequate oversight so users can understand, oversee and challenge automated systems.

In turn, from a regulatory perspective, the EU AI Act recognises human agency and oversight in Recital 27 and Article 14 as key requirements for trustworthy AI. Drawing on the High-Level Expert Group’s Ethics Guidelines (2019), human agency implies that users should be able to make informed, autonomous decisions when interacting with AI systems, and critical to this concept is the right of the individuals not to be subject to a decision based solely on automated processing, when this produces legal effects on users or similarly significantly affects them. Article 14 translates human oversight into actionable regulation by establishing that high-risk AI systems must feature human-machine interface tools that allow persons to oversee, interpret and override automated outputs in real time.

Together, these frameworks define human agency as a key requirement to ensure the users’ right to be autonomous decision makers, and human oversight as a range of technical safeguards to achieve this end. 

User Agency in Digital Educational Environments

In the context of educational software, it is important to keep in mind that the EU AI Act regulates AI-driven features, not traditional automation tools that have been on the market for years. Specifically, the Act focuses on ‘machine-based systems’ able to generate ‘predictions, content, recommendations, or decisions that can influence physical or virtual environments’ (Article 3.1). Therefore, common features like pre-defined adaptive pathways or assessment based on standard scoring fall outside the regulation, as they do not rely on AI. 

For those edtech companies whose software, or a particular feature of it, falls under the scope of the EU AI Act, these principles have direct regulatory consequences. In this sense, Annex III of the EU AI Act establishes that AI systems that evaluate learning outcomes, assess the appropriate level of education or determine access to educational institutions are classified as high-risk, (except if they ‘do not pose significant risk of harm to the health, safety or fundamental rights of natural persons, including by not materially influencing the outcome of decision-making’ (Article 6.3)). When the exception does not apply, Article 14 requires software providers to build technical oversight controls directly into the user interface, such as review dashboards, score override options, output explainability tools and system stop controls so educators can validate or override AI suggestions.  

At a practical level, this means that, for example, an AI feature able to decide if students progress to the next academic year would be classified as high-risk, since it directly determines a critical educational outcome for users. In this case, the software provider must implement oversight measures that allow educators/administrators to review, override or cancel the system’s decisions. 

In contrast, an AI chatbot that suggests optional study resources to students, in accordance with the student’s performance, and that students can ignore, should not be considered high-risk, as it does not dictate any decision affecting those users. Therefore, no oversight measures would be required in this case, although even in lower-risk scenarios, user agency can also be supported by making AI interactions transparent or allowing users to disable recommendations.

These two examples illustrate clear risk classification cases and their corresponding mitigating strategies. In practice, following the same logic, software providers need to assess their AI-based features, determine their risk category and implement the appropriate oversight controls or transparency safeguards.

User Agency in Practice: From Principles to Product Design

How can these principles be promoted throughout the lifecycle of digital educational environments? In our research-based report, From the Ground Up (2025), a set of 12 core controls was identified as critical to ensure the ethical use of AI in education. Among these controls, the document recommends User Agency Preservation, which involves designing AI systems that empower teachers and students with choice and control, ensuring that AI in education does not undermine student autonomy or teachers’ professional judgement.

This principle operates at two levels:

  • For educators: Ensuring AI acts as a supportive assistant rather than an autocratic system, preserving the educator’s professional decision-making authority.
  • For students: Providing meaningful options to shape their learning process, such as setting personal goals, choosing between learning modalities or overriding AI recommendations when appropriate.

The degree to which students exercise their agency will depend on age and context; for younger learners, educators and guardians may carry out this responsibility by overseeing AI interactions on their behalf.

Avallain’s Approach

At Avallain, these principles form the foundation of Avallain Intelligence, our strategy for the responsible use of AI in education, with ethics and safety at the core. This informs the design of AI features and tools across our product suite. AI-powered capabilities in Avallain Author and Avallain Magnet, alongside the TeacherMatic AI toolkit, are built to support publishers, institutions, content authors and educators with tasks such as drafting content, generating ideas, creating practice activities and improving productivity in content creation and planning. In all cases, AI outputs are positioned as a starting point rather than a finished product. Professional review, adaptation and validation remain essential steps before content reaches learners.

This design philosophy has direct consequences for risk classification. Avallain’s AI features are deliberately designed to preserve human agency and oversight, an approach that avoids high-risk categorisation under the EU AI Act. AI does not determine final grades, progression, certification or learner outcomes. It does not make autonomous educational decisions or assess learners without human involvement. By ensuring that AI outputs are always mediated or supervised by qualified professionals, the software supports assistance and safeguards decision-making.

Human agency is also fostered through transparency and user control. AI features are clearly presented as assistive tools, not as authoritative sources. Users are informed when AI is being used and are encouraged to understand that AI-generated output is probabilistic, may contain errors and requires review. 

Conclusion

The integration of AI in educational software presents real opportunities to reduce workload and support productivity across publishers and educational institutions. However, these benefits must not come at the expense of human agency and oversight: the authority of educators to make final pedagogical decisions and the right of learners to remain autonomous actors in their own education. 

International frameworks and European regulation recognise and implement these principles, and responsible product design must respond accordingly. The challenge for edtech providers is to harness the potential that AI systems can deliver while ensuring that educators and learners remain at the centre of every decision. At Avallain, this is the approach we have chosen: AI as a transparent, controllable support layer, always subject to human judgement.


About Avallain

For more than two decades, Avallain has enabled publishers, institutions and educators to create and deliver world-class digital education products and programmes. Our award-winning solutions include Avallain Author, an AI-powered authoring tool, Avallain Magnet, a peerless LMS with integrated AI, and TeacherMatic, a ready-to-use AI toolkit created for and refined by educators.

Our technology meets the highest standards with accessibility and human-centred design at its core. Through Avallain Intelligence, our framework for the responsible use of AI in education, we empower our clients to unlock AI’s full potential, applied ethically and safely. Avallain is ISO/IEC 27001:2022 and SOC 2 Type 2 certified and a participant in the United Nations Global Compact.

Find out more at avallain.com

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Contact:

Daniel Seuling

VP Client Relations & Marketing

dseuling@avallain.com

Plan, Teach and Assess: Highlights from the 2026 Language Teaching Takeoff Webinar Series

Throughout the first half of 2026, the Language Teaching Takeoff Webinar Series has brought together three language teaching experts to explore how TeacherMatic can support every stage of language teaching, from planning and lesson preparation to classroom engagement, assessment and feedback. This blog revisits the highlights from the series so far, exploring the key ideas, teaching strategies and webinar recordings.

Plan, Teach and Assess: Highlights from the 2026 Language Teaching Takeoff Webinar Series

London, August 2026 – Across the series, each host draws on their own area of expertise to demonstrate how TeacherMatic can be applied in different contexts. Attendees discover practical strategies, explore purpose-built AI generators and learn how to integrate AI meaningfully and responsibly into planning, teaching and assessment while maintaining full pedagogical control.

Designed specifically for language teaching, the TeacherMatic Language Teaching Edition enables language educators to generate comprehensive schemes of work, adapt content for different CEFR levels, provide meaningful feedback, create engaging exam practice, inspire students and much more.

Since the series began, more than 900 educators have joined the webinar series to explore responsible AI in language education and discover practical ways to support confident language learners with TeacherMatic.

Meet the Hosts

The expertise behind the Language Teaching Takeoff Webinar Series is what makes each session valuable. Combining experience across language teaching, educational technology, teacher training and content creation, our hosts share their knowledge, practical insights and passion for improving language teaching through thoughtful use of technology.

Nik Peachey is an award-winning educator, author and edtech specialist with extensive experience in digital learning, teacher development and pedagogical innovation. He offers strategic perspectives on course development, lesson planning, CEFR alignment and the effective use of technology in education.

Everyday classroom experience is brought to the series by Pilar Capaul. As a language teacher and ELT content creator, she shares practical strategies drawn from her own teaching practice and experience creating engaging resources for language learners.

Joanna Szoke is a freelance teacher trainer and AI in education specialist with a particular focus on assessment, feedback, exam preparation and responsible AI adoption. Her work centres on creating meaningful assessment experiences and exploring how emerging technologies can genuinely support educators in the classroom.

The sessions are moderated by Giada Brisotto, Senior Marketing and Sales Operations Manager, and Alba Melián, Marketing and Sales Operations Consultant, who use their own language teaching experience to guide thoughtful discussions and connect ideas across each session.

Plan, Prepare and Make Informed CEFR Decisions

Nik Peachey has focused his sessions this year on effective planning and informed CEFR alignment, demonstrating how educators can combine their professional knowledge with purpose-built AI tools.

Plan Smarter and Teach with Confidence

In ‘Plan Smarter and Teach with Confidence’, Nik demonstrated how teachers, academic managers and directors of studies can use TeacherMatic’s AI generators, including ‘Scheme of Work / Curriculum’, to support different stages of course and lesson planning. 

Highlights included how to:

  • Create structured schemes of work around learner needs, course aims and pedagogical approaches.
  • Develop CEFR-aligned lesson plans from individual sessions.
  • Create purposeful lesson wrap-ups to reinforce learning and reflection.

Make Informed CEFR Alignment Decisions in the Age of AI

CEFR alignment has been a key focus for Nik this year. In ‘Make Informed CEFR Alignment Decisions in the Age of AI’, he explored how a deeper understanding of the framework can empower educators to make more informed decisions when creating and adapting materials with AI.

Nik introduced the free ‘CEFR Alignment for Teachers: In the Age of AI’ course, developed in collaboration with the Norwich Institute for Language Education (NILE). He further demonstrated how educators can put these principles into practice with TeacherMatic.

Key takeaways included:

  • Understanding what meaningful CEFR alignment involves, beyond simply assigning content an A1 to C2 level.
  • Applying professional judgement when creating and evaluating AI-generated materials.
  • Creating and adapting content for different CEFR levels and learner needs using the  ‘Create a Text’ and ‘Adapt your Content’ generators. 
  • Using the ‘CEFR Level Checker’ to review materials and inform further adaptation.

Teach, Inspire and Create Engaging Learning Experiences

Pilar Capaul has brought an everyday classroom perspective to the series, sharing practical ways to create engaging activities, monitor understanding and adapt materials around the needs and interests of learners.

Inspire, Monitor, Motivate: Practical AI Tools for Everyday Teaching

In ‘Inspire, Monitor, Motivate: Practical AI Tools for Everyday Teaching’, Pilar drew on examples from her own lessons to demonstrate how TeacherMatic can empower educators to respond to everyday classroom challenges. 

Highlights included how to:

  • Turn homework checks into engaging warm-up activities with the ‘Did you do your homework?’ generator, helping educators check comprehension and identify areas to revisit.
  • Generate fresh ideas with the ‘Inspiration!’ generator to make familiar or less engaging topics more motivating.
  • Adapt activities around different learner profiles, levels and teaching approaches.

Reading, Vocabulary and Grammar: Practical AI Tools for Everyday Language Teaching

In July, Pilar continued this practical classroom focus in ‘Reading, Vocabulary and Grammar: Practical AI Tools for Everyday Language Teaching’. Using the ‘Reading Comprehension’, ‘Open Cloze’ and ‘Word Formation’ generators, she demonstrated how educators can create connected, CEFR-aligned activities around authentic content, tailoring each resource to their learners and lesson objectives.

Key takeaways included:

  • Bringing authentic content into lessons by turning sources such as online videos into relevant, CEFR-aligned reading activities.
  • Building grammar and vocabulary practice around the same source material to create a more cohesive learning experience.
  • Refining materials around specific CEFR levels, learner needs, language points, lesson objectives and teaching contexts.
  • Creating a reusable library of resources. Save, organise, adapt and share generated materials for future lessons.

Prepare, Assess and Provide Meaningful Feedback

Joanna Szoke has focused on assessment, feedback and exam preparation throughout the series, exploring how educators can support learner progress and confidence with AI.

Create Dynamic and Engaging Exam Practice for Your Students

In ‘Create Dynamic and Engaging Exam Practice for Your Students’, Joanna explored how assessment and exam preparation can become opportunities for learning, rather than simply measuring performance. 

Highlights included how to:

  • Create targeted Cambridge-style exam practice for different levels with the ‘Cambridge Style Exam Prep Generator’.
  • Connect exam activities with real-life language use and learner interests.
  • Develop adaptable worksheets and practice materials with the ‘Worksheet’ generator to address specific learner needs.

Provide Meaningful, Timely Feedback at Scale with the Power of AI

Providing meaningful feedback is a particular passion for Joanna. In ‘Provide Meaningful, Timely Feedback at Scale with the Power of AI’, she explored what makes feedback genuinely useful and how AI can enable educators to deliver it more efficiently without losing the human judgement that gives it value.

Joanna demonstrated the TeacherMatic ‘Advanced Feedback’ generator, showing how educators can streamline feedback workflows while remaining actively involved in reviewing, refining and deciding what is ultimately shared with learners.

Key takeaways included:

  • Making feedback actionable by giving learners timely, specific guidance that helps them understand how to improve.
  • Turning feedback into continued learning with clear next steps and targeted follow-up activities.
  • Managing feedback more efficiently with individual or multiple submissions while maintaining oversight of the feedback provided.
  • Reviewing and refining AI-generated feedback before sharing it with learners.

Boost Learner Confidence with Engaging, Targeted IELTS-Style Practice Materials

In ‘Boost Learner Confidence with Engaging, Targeted IELTS-Style Practice Materials’, Joanna returned to exam preparation, this time focusing specifically on IELTS-style reading practice and how educators can move beyond repetitive practice papers.

Highlights included how to:

  • Tailor IELTS-style reading practice to different learner needs with the ‘IELTS Style Test Prep Generator’, including task types and difficulty levels. 
  • Build exam strategies and subskills alongside task practice.
  • Use glossaries, answer explanations and strategy guidance to extend learning beyond the activity itself.

Joanna also emphasised the importance of making exam preparation meaningful for learners:

‘Don’t just do practice papers one after the other, because that’s not going to really help students learn, but focus on the connection between the exam task and real life. Students, in this generation, appreciate this kind of connection a lot.’

Supporting Every Step of the Language Teaching Journey

Across planning, teaching and assessment, the Language Teaching Takeoff Webinar Series reflects a genuine and shared passion for language education and a determination to empower educators as they create meaningful, effective learning experiences.

Nik, Joanna and Pilar each bring their own expertise and perspective, but share the same commitment to pedagogical quality and thoughtful use of technology. Throughout the series, they have shown how AI can be embraced responsibly, with professional judgement, teacher integrity and the needs of learners remaining central.

The TeacherMatic Language Teaching Edition makes this possible with responsible, purpose-built AI generators designed specifically for language education. Educators can use these tools to plan and prepare resources, create engaging learning activities, assess progress and provide meaningful feedback. By making these tasks more efficient, educators can focus more of their time and expertise on building confident language learners.

Next in the Webinar Series

In our next webinar, discover the new ‘Grammar analysis’ generator and learn how AI can support more informed decisions when selecting and teaching authentic texts.

AI Grammar Analysis for Better Teaching Decisions

🗓 Thursday, 17th September

🕛 12:00 – 12:30 BST (13:00 – 13:30 CEST)


About Avallain

For more than two decades, Avallain has enabled publishers, institutions and educators to create and deliver world-class digital education products and programmes. Our award-winning solutions include Avallain Author, an AI-powered authoring tool, Avallain Magnet, a peerless LMS with integrated AI, and TeacherMatic, a ready-to-use AI toolkit created for and refined by educators.

Our technology meets the highest standards with accessibility and human-centred design at its core. Through Avallain Intelligence, our framework for the responsible use of AI in education, we empower our clients to unlock AI’s full potential, applied ethically and safely. Avallain is ISO/IEC 27001:2022 and SOC 2 Type 2 certified and a participant in the United Nations Global Compact.

_ 

Contact:

Daniel Seuling

VP Client Relations & Marketing

dseuling@avallain.com

What’s the Purpose of Education?

What is education ultimately for? While the answers have long been debated, rapid advances in digital technologies and artificial intelligence are encouraging us to reconsider many of the assumptions that have shaped education systems for decades. In this article, Prof. John Traxler explores the competing purposes that education has historically been expected to serve, from supporting economic and social priorities to fostering personal development and informed citizenship. He considers how digital technologies and artificial intelligence are reshaping these long-held perspectives and reflects on what this means for educators, learners and the future purpose of education itself.

What’s the Purpose of Education?

Author: Prof John Traxler, UNESCO Chair, Commonwealth of Learning Chair and Academic Director of the Avallain Lab

St. Gallen, July 27, 2026 – There has always been debate and confusion about the nature and purpose of education and how educators should respond to the different views and pressures being expressed. Some of the most pragmatic and widespread have been about the economy and employment, placing learners into jobs, while others have emphasised the obligation of education systems to produce good citizens, good parents, entrepreneurs and artists. 

The growing presence of digital technologies within our societies and economies changes some of these pressures and views, while also changing how education systems can respond to them. And now, artificial intelligence accelerates and intensifies all of these pressures, adding new possibilities and new problems, often faster than education systems or indeed the edtech sector can respond. This blog from the Avallain Lab unpacks some of these pressures, problems and possibilities in order to give colleagues and clients a broader perspective.

Defining the Tension: Education vs The System

It is perhaps sensible to distinguish between ‘education’ and ‘the education system’ and to accept that there is a difference. The education system is not merely an abstract entity or the specific organisations and institutions that deliver education, and does absolutely nothing else. The education system, and its organisations and institutions, is often obliged to do and deliver all manner of things that might challenge understandings of ‘education’. Precisely because the education system serves many different stakeholders, it is often expected to fulfil purposes that extend beyond education itself.

Of course, countries, communities and cultures differ, and thus so do their understandings of education; furthermore, understandings within individual communities, countries and cultures, among families and individuals, will also differ. Education systems in democracies can, however, embrace many of these different and probably divergent understandings by not exposing them or discussing them too much, ‘letting sleeping dogs lie’ or not exploring too deeply what they might mean in practice or what they might tell us about our community, culture or country that we would rather not acknowledge.

The idea that the education system is basically and cynically a political device supporting a conservative political or economic elite is one such understanding. It is exemplified by the notion that the system is essentially a crèche that frees up parents to service the economy by making them available for employment. It is also reflected in the notion that increased participation in further or higher education hides youth unemployment, a critique often levelled at the UK’s various ‘youth opportunities’ or skills training in the 1980s, which compulsory national service does in many other countries.

Another example is the notion that there is some kind of ‘hidden curriculum’ intended to produce the next generation of compliant consumers, passive citizens and docile workers. There is moreover a notion that education, whatever it might mean, is the engine of social mobility, that education will enable the acquisition of riches, whereas quite often it might be that riches enable the acquisition of education and thus reinforces a state of social immobility, or more crudely for example, from an affluent family you can afford to stay on at school and then progress to a university education. 

The Systemic Pressures on Modern Education

These various depictions, even if plausible, need reworking as the 4IR (the fourth industrial revolution), the synergy of data communications, the internet of things, digital technologies, robotics and, of course, artificial intelligence, bites ever harder. This is effecting the ongoing ‘hollowing out of the labour market’, the erosion of jobs as the machines take over, eventually leaving only jobs for the likes of street sweepers and brain surgeons, at the two extremes, everything in the middle having disappeared. 

If there is, in fact, a cynical and political understanding of the education system, then it will need to embrace increasingly widespread unemployment and the widespread social tensions that accompany it. We could extend this interpretation to suggest that education systems, at the same time, will also have to address the apparently ever-increasing geopolitical instability as the post-war so-called ‘rules-based world order’ disintegrates and will have to address how climate change stresses economies, environments, infrastructure and populations. These are big challenges, not separate, disconnected or unrelated. 

Utopian vs. Dystopian Perspectives

There is also what might be called a utopian alternative to this previous dystopian analysis, namely that education systems are intended in some vague way to produce well-rounded individuals. They are articulate, cultivated, liberal, balanced, creative and wholesome; somehow better citizens, neighbours, voters, parents and perhaps these days, ones that are resistant to demagogy, extremism and crass materialism. This might be reflected in the German notion of Bildung, the Renaissance Man (man, really?) or the Confucian ideals of harmony, order and stability. However, because of its abstract nature and intangible outcomes, it is harder to operationalise and evaluate than the dystopian alternative. 

It is very, very possible to see these two versions as identical in substance but merely viewed through two different lenses. It is also possible to ask whether education systems lead societies, follow societies or merely reflect them. Leading societies might expose educators to accusations of presumption and arrogance in the case of the utopian version, whereas following societies may expose educators to accusations of compliance, complicity and subservience in the case of the dystopian one. 

More consensual, explicit and obvious understandings are somewhere in the middle. Producing well-rounded individuals, while a noble aspiration, might be viewed as inadequate if such individuals are unemployable, not only when they leave the education system but also throughout their lives. Lifelong learning is one sensible and acceptable response, developing the necessary generic skills, attitudes, knowledge and abilities while not seeming to be mere ‘training’. Training is, however, always lurking in the wings, ready to pounce and appropriate the nobler ideals of education to produce, for example, ‘jobs-ready graduates’ and taxpayers. However, it has to be said that any hoped-for alignment of the education system to the needs of the economy is far from perfect, still producing more poets than plumbers. 

Economic Realities and the ‘Hidden Curriculum’

The needs of the economy can also be softened to embrace the nurturing of innovators, creatives and entrepreneurs, and the advocacy of social mobility and lifelong learning, as ways to meet new economic challenges without engendering excessive social or political disruption. The ‘hidden curriculum’ can be re-presented around ‘soft skills’, the need to work together, to be polite, cooperative and tolerant, to speak persuasively, to discuss intelligently and to interpret instructions, oiling the wheels so to speak rather than crashing the gears.

The noble ideals of education now seem to be eroding at both ends. The argument that industry and commerce ought to provide their own training rather than expect the education system to do it for them is long since lost. Now, however, we also hear of those children first entering the education system needing to be potty trained and lacking a range of other basic social or physiological skills. Clearly, in the worst-case scenario, education systems are often servicing both employers and parents.  

How Educators Should Respond

So how should educators respond now? Sadly, educators are usually someone’s employees. They may not have much freedom of action and thus may need to seek support and ideas from all the stakeholders involved in our analysis. Educators themselves are also at risk of being ‘hollowed out’. Moreover, to what extent, in discussing the impact of artificial intelligence on education, are we portraying a version of the status quo ante or a dramatically transformed world? It affects the range of educators’ responses.

From the perspective of education as merely serving the economy in various ways, the responses are simple: continue to serve the economy, albeit a radically changing one, in which the wider social and political repercussions will also need to be managed and contained. From the perspective of education as having a ‘higher’ mission, there is an as-yet poorly understood and evolving relationship between education and knowledge. If education is about the acquisition of knowledge, has artificial intelligence not changed not only how knowledge is acquired but also what knowledge actually is now? Not only which new knowledge is now useful or which old knowledge is no longer useful, but also what is actually the nature of knowledge, and how that now determines our understanding of education and learning.

Navigating Knowledge in an AI-Driven World

Historically, there was a transformation as networked computers became widespread. We moved from knowledge being about knowing stuff to knowledge being about knowing where to find stuff, where navigation replaced recall. Discrete knowing minds had been joined or replaced by networked ones in constant interaction, and the network of knowledge became more important than its nodes. Referring back to the earlier remarks about social immobility, education might not be about what you know but who you know, and how affluence will get you into those parts of the education system to meet them; the acquisition of ‘social capital’ masquerading as ‘educational capital’. Maybe artificial intelligence will change nothing.

At the same time, personal digital technologies, including social media and Web 2.0 applications, became ubiquitous and pervasive, and knowledge became personal. We could each generate, share and consume our own, but this meant knowledge also became fragmented, transient and subjective. Education, in its ‘higher’ sense, is still struggling to redefine its purpose in this new knowledge economy, but artificial intelligence is now widely available, amplifying and accelerating the fragmentation and uncertainty around knowledge, thus further problematising the purpose of education. 

For the time being, education may enable learners not only to find things but also to tell good from bad, useful from useless and benign from malign. Apparently, new technologies, AI in this case, are first used to solve problems thought to be difficult, then to solve problems that are impossible, and eventually to solve problems that were previously inconceivable. We are, with regard to knowledge, knowing and education, for the time being in those early phases, taking responsibility to help learners navigate critically and competently through what is out there. That responsibility may become more important than ever as artificial intelligence continues to reshape our relationship with knowledge.


About Avallain

For more than two decades, Avallain has enabled publishers, institutions and educators to create and deliver world-class digital education products and programmes. Our award-winning solutions include Avallain Author, an AI-powered authoring tool, Avallain Magnet, a peerless LMS with integrated AI, and TeacherMatic, a ready-to-use AI toolkit created for and refined by educators.

Our technology meets the highest standards with accessibility and human-centred design at its core. Through Avallain Intelligence, our framework for the responsible use of AI in education, we empower our clients to unlock AI’s full potential, applied ethically and safely. Avallain is ISO/IEC 27001:2022 and SOC 2 Type 2 certified and a participant in the United Nations Global Compact.

Find out more at avallain.com

_

Contact:

Daniel Seuling

VP Client Relations & Marketing

dseuling@avallain.com

Learning Outcomes That Matter: Delivering Impactful Teaching and Learning with Avallain Magnet

Delivering meaningful learning outcomes depends on environments that empower teachers, engage learners and adapt to the evolving needs of publishers and educational organisations. In the second session of Avallain’s Product Webinar Series, Alina Sitnik and Stephen Madden explored how Avallain Magnet supports publishers, schools, institutions and digital learning providers in delivering interactive, personalised and impactful teaching and learning experiences while efficiently managing digital education at scale.

Learning Outcomes That Matter: Delivering Impactful Teaching and Learning with Avallain Magnet

St. Gallen, July 2026 – In the second session of Avallain’s Product Webinar Series, ‘Learning Outcomes That Matter: Delivering Impactful Teaching and Learning with Avallain Magnet’, Alina Sitnik, Customer Success Manager, and Stephen Madden, Senior Business Development Manager, demonstrated how Avallain Magnet, our peerless, AI-enhanced LMS, supports meaningful learning outcomes through intuitive teaching tools, comprehensive learner insights and flexible learning management.

Moderated by Giada Brisotto, Senior Marketing and Sales Operations Manager, the webinar explored how publishers, schools, institutions and digital learning providers can create engaging digital learning environments, empower teachers with powerful learning management capabilities and scale their operations across multiple institutions and educational models.

A Teacher-Centred Learning Experience

The webinar opened with a live demonstration of Avallain Magnet by Stephen from a teacher’s perspective, showcasing how an intuitive learning environment enables teachers to focus on what matters most: their learners.

Rather than navigating multiple systems or spending valuable time on administration, teachers can access recent courses, groups, calendars, reports and content creation tools from a single dashboard. Stephen also demonstrated the platform’s multilingual capabilities, highlighting how the interface can be switched instantly between languages to offer diverse educational environments.

Stephen also introduced Magnet Create and the integrated AI generators powered by TeacherMatic, showing how teachers can quickly participate in the content creation workflow and generate learning materials such as lesson plans, quizzes, worksheets and more directly within Avallain Magnet.

By bringing together the tools that teachers use every day, Avallain Magnet enables them to spend more time creating engaging, personalised learning experiences and less time managing administrative tasks. This allows teachers to focus on enhancing learner development and delivering meaningful educational outcomes.

Managing Courses, Groups and Learner Progress

The session then continued with Alina, who explored how Avallain Magnet simplifies the day-to-day management of teaching and learning through an intuitive structure for courses, groups and learners.

Attendees saw how Teacher and Teacher Admin roles can organise learning groups, manage course content and monitor learner progress from a single environment. Alina also showcased comprehensive assessment capabilities, including group and individual gradebooks, skills scoring, activity scoring and detailed activity information such as learner attempts, time spent and review.

These insights provide teachers with a richer understanding of learner progress beyond a single grade. By identifying strengths, recognising areas for improvement and monitoring learner engagement, teachers can provide more meaningful feedback and make informed decisions that allow every learner to reach their full potential.

Creating Multiple Institutions with Confidence

Publishers and educational organisations often need to manage multiple schools, departments, brands or customers, each with its own identity and requirements. In the webinar, Alina demonstrated how Avallain Magnet enables administrators to create and manage unlimited institutions from a single administration environment while maintaining complete flexibility.

Attendees saw how each institution can be customised independently, including colours, typography, logos and login pages, allowing every learning environment to reflect its own identity and audience. Organisation administrators can also seamlessly switch between institutions, making it easy to oversee multiple environments without unnecessary complexity.

This flexibility enables publishers and organisations to provide consistent, high-quality learning experiences across all institutions while supporting diverse organisational structures and commercial models. As educational needs evolve, every learner continues to benefit from a tailored, engaging digital learning environment.

Flexible Administration Designed to Scale

Rather than relying on complex technical processes, administrators can configure learning environments through an intuitive interface, preview changes before publishing and move seamlessly between Magnet Administration and the end-user experience using features such as Jump.

As organisations grow, expand into new markets or introduce new learning programmes, this flexibility makes it easier to adapt learning environments while maintaining consistency and reducing operational effort. By simplifying platform management, educational teams can dedicate more time and resources to enhancing teaching and learning while continuously improving educational quality.

Delivering Meaningful Learning Outcomes at Scale

The webinar concluded by reinforcing the idea that a learning management system should empower every stakeholder in the learning journey.

Teachers benefit from intuitive tools that simplify course management while providing meaningful insights into learner progress. Learners experience engaging, personalised learning journeys that encourage participation, build confidence and support continued learning. At an organisational level, publishers, schools, institutions and digital learning providers gain the flexibility to adapt the platform to different educational and commercial models while scaling with confidence.

By combining comprehensive learning management capabilities, rich learner insights and a highly customisable administrative environment, Avallain Magnet enables educational organisations to deliver engaging, personalised and impactful teaching and learning experiences with confidence. The result is a learning management platform that empowers teachers to focus on teaching, enables learners to make meaningful progress and enables publishers and organisations to deliver better educational outcomes at every stage of the learning journey.

Watch the Webinar Recording

Watch the full webinar recording to see how Avallain Magnet empowers teachers and learners while it enables publishers and educational organisations to deliver meaningful digital learning experiences at scale.

Continue the Conversation in Our Next Webinar

Our Product Webinar Series continues with the next live session:

AI-Powered, Publisher-Grade and Human-Centred: Accelerating Editorial Authoring with Avallain Author

Hosted by:

  • Stephen Madden, Senior Business Development Manager, Avallain
  • David Moxon, Learning Technology Specialist and Content Developer, Avallain

Moderated by:

  • Giada Brisotto, Senior Marketing and Sales Operations Manager, Avallain

🗓 Wednesday, 19 August
🕒 14:00–14:30 BST | 15:00–15:30 CEST

In this 30-minute live webinar, we’ll explore Avallain Author, our flexible, AI-powered authoring tool. See how editorial and educational teams can create highly interactive learning materials, including digital books and interactive digital books as part of the Digital Books Experience, as well as assessments and multimedia activities.

You’ll also discover how intuitive features such as the Structure Tool, advanced AI-powered capabilities, high accessibility standards, responsive Design Packs and activity layouts help streamline content creation workflows, accelerate production and deliver future-ready, meaningful digital education at scale.

Click below to register and secure your spot.


About Avallain

For more than two decades, Avallain has enabled publishers, institutions and educators to create and deliver world-class digital education products and programmes. Our award-winning solutions include Avallain Author, an AI-powered authoring tool, Avallain Magnet, a peerless LMS with integrated AI, and TeacherMatic, a ready-to-use AI toolkit created for and refined by educators.

Our technology meets the highest standards with accessibility and human-centred design at its core. Through Avallain Intelligence, our framework for the responsible use of AI in education, we empower our clients to unlock AI’s full potential, applied ethically and safely. Avallain is ISO/IEC 27001:2022 and SOC 2 Type 2 certified and a participant in the United Nations Global Compact.

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Contact:

Daniel Seuling

VP Client Relations & Marketing

dseuling@avallain.com

Create CEFR-Aligned Reading, Vocabulary and Grammar Activities with TeacherMatic

The latest Language Teaching Takeoff Webinar welcomed back guest host Pilar Capaul, language teacher and ELT content creator. Drawing on examples from her own classroom, she demonstrated how the TeacherMatic Language Teaching Edition allows teachers to create engaging lesson materials from authentic content, adapt activities to learners’ needs and build connected reading, vocabulary and grammar practice while maintaining full pedagogical control.

Create CEFR-Aligned Reading, Vocabulary and Grammar Activities with TeacherMatic

London, July 2026 – In ‘Reading, Vocabulary and Grammar: Practical AI Tools for Everyday Language Teaching’, Pilar explored practical ways to create CEFR-aligned reading, grammar and vocabulary activities. Using the ‘Reading Comprehension’, ‘Open Cloze’ and ‘Word Formation’ generators, she showed how teachers can develop connected classroom materials that strengthen comprehension, reinforce grammar and build vocabulary for real-world communication.

Moderated by Alba Melián, Marketing and Sales Operations Consultant at Avallain, the session also highlighted how teachers can refine AI-generated materials, organise resources into folders and export or share activities while applying their own professional expertise and knowledge of their learners.

Find the Right AI Tools for Every Language Skill

Pilar began by introducing the TeacherMatic Language Teaching Edition, a purpose-built and trustworthy AI toolkit for language teachers. With over 50 AI generators, teachers can quickly filter tools by language skill, including reading, writing, speaking and listening, making it easy to find the right generator for their lesson objectives.

She also demonstrated how favourite generators can be saved for quicker access, helping teachers build a personalised collection of the AI tools they use most frequently and love.

Creating Reading Comprehension Activities from Authentic Content

Pilar demonstrated how to transform authentic content into engaging, CEFR-aligned reading activities in just a few steps. Using a YouTube video about the World Cup hydration breaks, she showed how teachers can incorporate current affairs, popular culture and other timely topics into their lessons, helping make lessons or activities more relevant and engaging for learners.

Reading comprehension generator showing inputs including YouTube video link, B1 CEFR level and past tense.

Teachers can create materials from a range of sources, including uploaded documents, pasted text, content generated within TeacherMatic or online videos. For this example, Pilar adapted the source material for B1 learners, focused on the past tense and selected additional activities to support learners before, during and after reading. These included pre-reading tasks to introduce the topic, a glossary learners could use independently to check unfamiliar vocabulary, true-or-false questions to monitor understanding and further activities to extend practice beyond the text.

Together, these activities created a complete reading lesson built around a single authentic source. Teachers can refine the output, adjust formatting, regenerate activities and tailor every resource to suit their learners, lesson objectives and teaching style.

Reading Comprehension generator output. This includes an explanation paragraph, reading text and multiple-choice questions.

Building Connected Grammar Practice

Teachers can reuse the reading comprehension activity they have already created to generate a connected open cloze exercise. By building on the same content source, they can reinforce grammar while keeping every activity connected to the original topic and context.

Using the ‘Open Cloze’ generator, Pilar created a B1-level activity complete with clear instructions, worked examples and an answer key. As TeacherMatic is purpose-built for language teaching, teachers do not need to write complex prompts or become prompt engineering experts to create tailored, high-quality teaching resources.

Open Cloze generator output. This includes key vocabulary students should use and the open cloze activity paragraph.

Pilar also demonstrated how teachers can tailor activities to focus on specific language points. Instead of creating a general open cloze exercise, they can refine the output to target particular grammatical features, such as prepositions, pronouns or nouns, helping learners practise the language they need to develop.

Reinforcing Vocabulary Through Contextualised Practice

Pilar’s final demonstration showed how language educators can continue to build on previously created resources to produce word formation activities that reinforce vocabulary in a familiar context. The ‘Word Formation’ generator begins at the B1 level, because these activities are most appropriate for learners working at this level and above. The generator does not offer A1 or A2 as selectable CEFR levels, ensuring activities align with learners’ expected language development.

Refine, Organise and Reuse Your Teaching Materials

Every TeacherMatic AI generator is designed to support, not replace, teachers’ professional judgement. Whether creating reading activities, grammar exercises or vocabulary practice, teachers can review and refine every output to suit their learners, lesson objectives and teaching context.

Pilar also explained how resources can be regenerated to provide fresh ideas or alternative approaches, helping teachers explore different ways to present the same language focus. Simple refinements, such as improving formatting and readability, can make activities clearer and more accessible for learners.

One of Pilar’s favourite TeacherMatic features is the ability to save, organise and revisit generated resources. Activities can be grouped into folders, previewed and exported in formats such as PDF or Word, or shared directly with learners through platforms such as Google Classroom. Resources can also be shared with colleagues, making it easier to collaborate, reuse effective materials and build a growing library of teaching resources over time.

Supporting Every Stage of Lesson Preparation

By the end of the session, Pilar had demonstrated how TeacherMatic supports teachers from initial lesson planning through to the creation and refinement of connected classroom materials. Starting with a single authentic source, she used safe, purpose-built AI tools to create CEFR-aligned reading, grammar and vocabulary activities that help learners improve comprehension, practise grammar and develop vocabulary.

Rather than relying on complex prompts, Pilar was able to personalise every activity for her learners, refine and modify the outputs and review each resource before use. In just a few minutes, she had created a complete lesson tailored to her teaching objectives and learner needs, supporting learners in building language confidence and preparing them for real-world communication.

Explore the TeacherMatic Language Teaching Edition

The TeacherMatic Language Teaching Edition provides practical, safe AI tools that help language educators create CEFR-aligned materials supporting reading comprehension, vocabulary development and grammar practice. Teachers remain in control of every step, reviewing and refining outputs to meet the needs of their learners and teaching context.

Next in the Webinar Series

After a short summer break, join award-winning educator and edtech specialist Nik Peachey for the next session in the Language Teaching Takeoff Webinar Series.

Nik will share practical ideas and strategies that you can apply immediately to support your learners’ language development. You’ll also discover new ways to make the most of the TeacherMatic Language Teaching Edition in your everyday teaching.

🗓 Thursday, 17th September

🕛 12:00 – 12:30 BST (13:00 – 13:30 CEST)


About Avallain

For more than two decades, Avallain has enabled publishers, institutions and educators to create and deliver world-class digital education products and programmes. Our award-winning solutions include Avallain Author, an AI-powered authoring tool, Avallain Magnet, a peerless LMS with integrated AI, and TeacherMatic, a ready-to-use AI toolkit created for and refined by educators.

Our technology meets the highest standards with accessibility and human-centred design at its core. Through Avallain Intelligence, our framework for the responsible use of AI in education, we empower our clients to unlock AI’s full potential, applied ethically and safely. Avallain is ISO/IEC 27001:2022 and SOC 2 Type 2 certified and a participant in the United Nations Global Compact.

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Contact:

Daniel Seuling

VP Client Relations & Marketing

dseuling@avallain.com

What Engineering Can Teach Educational Technology

Developing educational technology is not simply a technical challenge or a pedagogical challenge. It is both. The most successful digital learning solutions balance educational effectiveness with processes that ensure quality, maintainability and long-term sustainability. In this article, Prof. John Traxler explores the origins of software engineering and courseware engineering, examining what these disciplines can teach us and why many of these ideas remain relevant today.

What Engineering Can Teach Educational Technology

Author: Prof John Traxler, UNESCO Chair, Commonwealth of Learning Chair and Academic Director of the Avallain Lab

St. Gallen, June 26, 2026 – Educational technology is often discussed in terms of pedagogy or innovation. Less attention is paid to how educational technology itself should be developed and maintained. Yet many of the challenges facing educational technology today, including quality, scalability, sustainability and cost, are not new. They are challenges that software engineering has been grappling with for decades.

The Origins of Software Engineering

This needs a bit of history. 

Decades ago, perhaps fifty or sixty years ago, computer programs were written ‘by hand’ by skilled, expert people called ‘programmers’, and these programmers were pretty much the totality of the computing workforce, able to do new and wonderful things on a daily basis. So, of course, expectations and ambitions grew bigger and bigger, and, in due course, so did the awareness that things were going badly wrong. What were called programs came to be called projects or systems. The biggest and most ambitious – and the most expensive – were routinely over budget, overrun and not what had originally been required. Even those on time were often unmaintainable and thus quickly unusable as their environment changed.

It became apparent that programs or software systems were not merely slabs of code but large and complex artefacts, comparable perhaps to suspension bridges, power stations or ocean liners. The latter were all developed at huge cost and under contract, respectively, the products of the established disciplines of civil engineering, electrical engineering and nautical engineering. So perhaps programmers should be asking themselves: what constitutes ‘engineering’, what can we learn from it, and whether such a thing as ‘software engineering’ is a possible solution to the growing failings and concerns.

People working with software, both in industry and academia, began to itemise the tools and techniques common across engineering disciplines and assess their relevance to their own work. Some of the tools and techniques they came up with include, among others, mathematics and formal notation, structure and development phases, project management, process modelling, quality assurance, modularity, cost estimation, prototyping, maintenance, usability, design, requirements engineering and specification.

Bearing in mind the need to acknowledge the major difference, namely, that software is just instructions and data, items that need no raw materials and will not rot or rust. It was also worth recognising that complexity alone does not make something an engineering problem; ‘The Lord of the Rings’, both book and film, are large and complex artefacts but were not apparently consciously engineered. The question then became how engineering tools and techniques could be adapted and adopted for software development.

From Engineering to Software Engineering

Part of the problem was not fully understanding what the customer required. Often, the customer did not fully understand the requirements themselves or could not explain them adequately, creating a need to express those requirements completely and unambiguously. Consequently, models, prototypes and diagrams came into the picture, and so too in some cases did the mathematical expression of these requirements. Here, I am thinking of obscure, well-established ‘formal methods’ and their notations, such as Z (Z Notation), VDM (Vienna Development Method) and CSP (Communicating Sequential Processes), which are mathematical approaches used to specify software requirements precisely and unambiguously. 

For anything beyond trivial requirements, producing a software system requires breaking it down into components, often through top-down decomposition, reducing one big requirement into progressively smaller ones. It might also involve reusing previously trusted components and representing how these components were connected, while managing and monitoring the processes by which the product was developed. Then, at the same time, recognising that the requirement may change as the development proceeds or its environment evolves. Costs needed estimating, predicting and controlling, and developers needed the reassurance that a lengthy and complex development process was, at each stage, not deviating from what was required, ready for a final handover where money and software would be exchanged in ways that showed, incontrovertibly, that everything was as it should be, contractually, and nothing as it shouldn’t. 

Often, these lengthy and highly structured development processes were outpaced by an evolving external environment, customers’ evolving understanding or the increasing need to involve actual users in the development process. This led to other approaches, including RAD, the self-explanatory Rapid Application Development, using more and more powerful simulations, prototypes, tools and languages, which shorten development and delivery times. Sometimes, however, poor documentation and structure meant higher costs down the line in the form of maintenance. RAD’s instinct to iterate quickly, involve real users and ship working software early, did not fade so much as harden, first into the Agile movement of the early 2000s, and later into DevOps and continuous delivery, which remain the dominant ways software is built today.

Courseware Engineering

It became obvious that, just like software systems in general, courseware, a term invented to make an analogy with software and to recognise that courseware, namely educational software packages, was also often composed of large and complex artefacts that needed to be engineered, but in a form specifically for education. Courseware arrived, however, with baggage that included competing educational theories, multiple stakeholders and, compared to mainstream software, more interactional complexity and less computational complexity.

It did, however, still require time and effort to develop, and so, among other techniques and tools, courseware cost estimation evolved to account for the costs of different kinds of interaction, media and logic. Ian Marshall at Abertay1, and others, worked from contemporary industry data to refine the factors and parameters in the equations, and also on the ratio of time taken to develop vs time of usage by an individual learner. The other side of this, pitched against the cost of different media and interactions, was their respective pedagogic efficiencies and how each might relate to different pedagogic strategies, pedagogic ‘bang-for-your-buck’.

Several projects started from the ‘conversational framework’ of digital learning articulated by Diana Laurillard; her ‘Rethinking University Teaching’2 of 2002 is still required reading around the world and remains widely cited worldwide. This framework portrayed formal teaching and learning as interactions – ‘conversations’ – between the teacher’s conceptions and the learner’s conceptions and how the teacher had to devise situations or artefacts in the real world, meaning the usual formats like lectures, set books, assessments, lab experiments, field trips, seminars, group projects and online chat, that would enable the teacher’s conceptions to change the learner’s conceptions, meaning the learner would have learnt something from the teacher.

Caption: Laurillard’s Conversational Framework illustrates learning as an ongoing interaction between teacher concepts, learner concepts, real-world actions and feedback. This model became influential in the design of digital learning environments because it provided a structured way to think about how technology can support learning.
https://edutechwiki.unige.ch/en/Laurillard_conversational_framework

Each of these situations or artefacts could be classified into one of four broad categories: acquiring, inquiring, producing and practising. The framework was sometimes extended beyond individual learners to groups of learners, and these, too, had their pedagogic artefacts and situations, classified as discussion or collaboration. Of course, they could also each be analogue or digital, synchronous or asynchronous, remote or present, though some of the possibilities might be daft.

Caption: Building on the Conversational Framework, Laurillard identified six broad learning types: acquisition, inquiry, discussion, practice, production and collaboration. These categories provide a practical way to design and evaluate learning activities.
https://assets.avallain.com/wp-content/uploads/2026/06/Step_1.4_CF_screencast.pdf

Caption: These learning types can then be mapped to specific educational activities and delivery methods, from lectures and reading to simulations and collaborative projects.
https://abc-ld.org/download-abc/part1-introduction/

These two threads, the cost of developing different functions within educational software and the ways in which these functions map onto various educational situations and artefacts, come together with research that calibrated the various educational situations and artefacts. 

Educational situations and artefacts simply refer to lectures, readings, workshops, field trips, seminars, games, coursework, examinations, practicals, role-play, tutorials, simulations, essays and projects. Then everything digital that evolved from these, web quests, webinars, lecture capture, etc., etc., etc. Researchers attempted to measure their respective educational effectiveness, perhaps in terms of something as simple as the proportion of material that was remembered, understood or applied. In short, this amounted to a form of cost-benefit analysis. For large online universities, the value of such analysis was obvious and widely exploited. The obvious examples are Laurillard’s CRAM, Course Resource Appraisal Model, now in use at London’s UCL3 and Conole’s Media Advisor4.

Summing Up

All these ideas, many rooted in the last century, remain relevant, even if the numbers and technologies have moved on; we are still trying to produce high-quality, maintainable and pedagogically effective educational digital technology with cost-effective, managed and sustainable processes. This piece starts with a fairly general critique to home in on a point at which education, technology and commerce converge in ways that remain relevant.

The lesson from software engineering and courseware engineering is not that educational technology should become more technical. Rather, it is that successful educational technology requires the same rigour, planning and discipline that other mature engineering fields developed in response to complexity.

These principles may matter more than ever as Generative and Agentic AI reshape our processes, our products, and the very nature and delivery of learning.

References

  1. Marshall, I.M., Samson, W.B., Dugard, P.I. (1994). A proposed framework for predicting the development effort of multimedia courseware. In: Herzner, W., Kappe, F. (eds) Multimedia/Hypermedia in Open Distributed Environments. Eurographics. Springer, Vienna. https://doi.org/10.1007/978-3-7091-9361-7_12 ↩︎
  2. Laurillard, D. (2002). Rethinking university teaching: a conversational framework for the effective use of learning technologies (2nd ed.). London: Routledge Falmer. ↩︎
  3. Kennedy, E., Laurillard, D., Horan, B., & Charlton, P. (2015). Making meaningful decisions about time, workload and pedagogy in the digital age: the Course Resource Appraisal Model. Distance Education, 36(2), 177–195. https://doi.org/10.1080/01587919.2015.1055920 ↩︎
  4. Conole, Grainne (2002). Systematising Learning and Research Information. Journal of Interactive Media in Education, 2002(7) ↩︎

About Avallain

For more than two decades, Avallain has enabled publishers, institutions and educators to create and deliver world-class digital education products and programmes. Our award-winning solutions include Avallain Author, an AI-powered authoring tool, Avallain Magnet, a peerless LMS with integrated AI, and TeacherMatic, a ready-to-use AI toolkit created for and refined by educators.

Our technology meets the highest standards with accessibility and human-centred design at its core. Through Avallain Intelligence, our framework for the responsible use of AI in education, we empower our clients to unlock AI’s full potential, applied ethically and safely. Avallain is ISO/IEC 27001:2022 and SOC 2 Type 2 certified and a participant in the United Nations Global Compact.

Find out more at avallain.com

_

Contact:

Daniel Seuling

VP Client Relations & Marketing

dseuling@avallain.com