Digital Book Experience Courses: Seamlessly Connecting Traditional Books and Interactive Activities with Avallain Author and Avallain Magnet

Digital books are the backbone of many successful educational publishing strategies, but their potential extends far beyond bringing printed pages online. In the fourth session of Avallain’s Product Webinar Series, David Moxon and Stephen Madden demonstrated how Avallain Author and Avallain Magnet connect traditional book-based materials with interactive learning activities, multimedia and learning management capabilities to create engaging Digital Book Experience (DBX) courses.

Digital Book Experience Courses: Seamlessly Connecting Traditional Books and Interactive Activities with Avallain Author and Avallain Magnet

St. Gallen, September 2026 – In the fourth session of Avallain’s Product Webinar Series, ‘Digital Book Experience Courses: Seamlessly Connecting Traditional Books and Interactive Activities with Avallain Author and Avallain Magnet’, David Moxon, Learning Technology Specialist and Content Developer, and Stephen Madden, Senior Business Development Manager, demonstrated how publishers and educational organisations can transform existing book-based materials into connected digital learning experiences.

Moderated by Giada Brisotto, Senior Marketing and Sales Operations Manager, the webinar followed the complete Digital Book Experience (DBX) workflow: creating a Digital Book from PDF materials in Avallain Author, connecting interactive Learning Objects and multimedia through hotspots, organising the course with the Structure Tool, publishing it to Avallain Magnet and exploring the resulting experience from both learner and teacher perspectives.

From Existing PDF Materials to an Interactive Digital Book

The webinar opened by looking at how an existing publication can become the foundation of a Digital Book Experience course.

David demonstrated how to import a PDF into Avallain Author and convert it into a Digital Book while preserving the original material’s familiar page-based format. Images can also be used as an alternative source for individual pages, although PDF provides the most straightforward workflow.

Within the Digital Book settings, authors can configure elements such as the title, page layout and page numbering. A page offset can also be applied when the source publication numbering does not begin on the first page of the PDF.

The table of contents can be generated from the PDF, giving learners a structured way to navigate the publication once it is delivered through Avallain Magnet.

This approach lets publishers retain the visual identity and established structure of existing materials while creating the foundation for a richer digital learning experience around them.

Connecting Books with Interactive Learning Through Hotspots

The next stage of the demonstration focused on adding interactivity directly to the Digital Book pages.

Using hotspots, authors can connect specific areas of a page with additional learning content. These can link to Learning Objects already created in Avallain Author, as well as media such as audio and video, text and external webpages.

David demonstrated how to position and resize hotspots directly on a page and configure them based on the experience required. For a Learning Object hotspot, for example, the author selects the existing activity that should open when the learner interacts with that point in the book.

Hotspots can also be configured for different audiences. A resource intended specifically for educators, such as teacher notes or supporting material, can be made visible to teachers without appearing in the learner experience.

Existing hotspots can be copied and reused across pages, helping authors work efficiently when building a book with a large number of interactive activities.

The result is a different approach to course navigation. Instead of moving exclusively through a conventional course menu, learners can progress through the book itself and access relevant digital activities and resources in context, directly alongside the material they are studying.

Building Digital Book Experience courses with the Structure Tool

Once the Digital Book and its associated Learning Objects have been prepared, they can be brought together into a complete course using the Structure Tool in Avallain Author.

David demonstrated the Fetch Digital Book capability, which automatically populated a new course structure with the Digital Book pages and the Learning Objects connected to them.

Avallain Author structures can incorporate existing Learning Objects, which means content does not necessarily need to be recreated for each new course. Publishers and content teams can reuse activities they have already developed and connect them with different structures and Digital Books where appropriate.

The course type is then defined as Digital Book Experience within the structure metadata. This prepares the course for the additional DBX functionality available when it is delivered through Avallain Magnet.

From there, the complete experience can be published directly to Avallain Magnet as a new course or used to update an existing one.

Together, these steps connect the original book, its interactive learning materials and the course structure within one publishing workflow.

Creating a Familiar but Richer Learner Experience in Avallain Magnet

Stephen continued the demonstration in Avallain Magnet, showing the Digital Book Experience course from a learner’s perspective.

The learner enters a page-faithful representation of the book and can navigate through its pages while accessing the hotspots created in Avallain Author.

The Digital Book also includes tools designed to support different learner preferences and accessibility needs. Learners can choose between single- and double-page views, zoom into the content and apply different colour overlays to the page background. They can also add text and annotations directly to the Digital Book, bringing familiar ways of working with a physical coursebook into the digital environment.

The demonstration then showed how learners can access different types of content without losing their connection to the book.

A video opened from a hotspot directly over the publication, with captions and a transcript available to support accessibility. The window could also be repositioned, allowing the learner to view the video alongside the related content on the page.

Stephen then demonstrated an interactive linking activity. Selecting its hotspot moved the learner directly from the book to the activity, where they could complete and submit responses before returning to the Digital Book.

This connection between the book and the wider learning environment is central to Digital Book Experience courses. Interactive exercises are not isolated additions sitting within an e-book. When learners complete activities, their results become part of the learning data captured within Avallain Magnet.

Connecting Digital Book Activities with Progress and Teacher Visibility

The webinar then explored what this connected experience means from a teaching perspective.

When a learner completes a scored activity accessed through the Digital Book, Avallain Magnet records the result. Teachers can use the Gradebook to see learner performance, including average scores and results from individual activities.

Activities can also be associated with particular skills through metadata. This enables teachers to see how learners are performing against those skills and use the resulting information to support their teaching decisions.

Stephen also demonstrated a free-writing activity accessed directly from the Digital Book. Once submitted, the learner’s response becomes available to the teacher for manual review, feedback and grading when the activity has been configured accordingly.

The teacher therefore has access to the same Digital Book environment as the learner while also benefiting from the wider management, marking and analytics capabilities available through Avallain Magnet.

This creates a continuous journey between learning content and learning management: learners remain within a coherent book-based experience while teachers gain visibility into the work taking place around it.

Extending the Experience with Additional Documents and Resources

The webinar’s Q&A also explored how publishers can incorporate supplementary materials that already form part of their publishing programmes.

PDF resources can be connected through hotspots, allowing learners or teachers to open additional materials such as answer keys, word lists or contextual information directly from the Digital Book.

Avallain Author also includes a Document Activity Type, which lets Word documents or PDFs appear within a Learning Object. This provides another way to integrate supplementary resources consistently into the course experience.

Visibility controls can be used when particular resources should be accessible only to teachers.

For longer PDF resources that are intended to function as publications in their own right, the PDF itself can instead become another Digital Book.

These options give publishing teams flexibility in how they bring existing supplementary assets into the Digital Book Experience course rather than treating the core publication and its associated resources as separate digital products.

Connecting Established Publishing Content with Digital Learning

The webinar showed how Digital Book Experience courses combine the familiarity of established book-based learning with the capabilities of a modern digital learning environment.

Existing PDF materials can provide the starting point. Hotspots then connect the publication with multimedia, supporting resources and interactive Learning Objects. The Structure Tool brings these elements together as a course before the complete experience is delivered through Avallain Magnet.

For learners, the result combines familiar book navigation with interactive activities, accessibility options and digital annotation tools. For teachers, those same activities connect with marking, learner progress and skills data within the LMS.

For publishers and other educational organisations, this provides a way to build on existing content investments while expanding what those materials can offer digitally.

Instead of replacing the book, Digital Book Experience courses connect it with the wider learning journey.

Watch the Webinar Recording

Watch the full webinar recording to see the complete Digital Book Experience workflow in action, from transforming PDF materials into an interactive Digital Book in Avallain Author to structuring and publishing the course and exploring the final experience for learners and teachers in Avallain Magnet.

Continue the Conversation in Our Next Webinar

Our Product Webinar Series continues with the next live session:

Designed for Young Learners: Building Primary Learning Experiences with Magnet Kids and Mercury Primary

Hosted by:

  • Stephen Madden, Senior Business Development Manager, Avallain
  • David Moxon, Learning Technology Specialist and Content Developer, Avallain

Moderated by:

  • Giada Brisotto, Senior Marketing and Sales Operations Manager, Avallain

🗓 Wednesday, 21st October
🕒 14:00–14:30 BST | 15:00–15:30 CEST

For younger learners, a great digital learning experience starts long before the first activity. Access needs to be simple, interfaces need to feel intuitive and age-appropriate, and parents and educators need the right level of visibility and control.

In this 30-minute live webinar, we’ll show how Magnet Kids adapts the Avallain Magnet experience for younger learners with a simpler interface, child-friendly personalisation and easier sign-in, while providing dedicated experiences for parents and teacher administrators.

You’ll also see how Mercury Primary Design Pack transforms the course experience itself, presenting learning content through a more intuitive, more engaging content player designed with younger audiences in mind.

Together, we’ll look at how educational publishers, schools and other digital education providers can create a more coherent primary learning journey, from access and navigation to learning content and parent visibility, while keeping the experience manageable for the adults supporting the learner. Magnet Kids includes a dedicated parent experience to view a child’s work and progress, plus adapted tools for teacher administrators and simplified learner access.

Click below to register and secure your spot.


About Avallain

For more than two decades, Avallain has enabled publishers, institutions and educators to create and deliver world-class digital education products and programmes. Our award-winning solutions include Avallain Author, an AI-powered authoring tool, Avallain Magnet, a peerless LMS with integrated AI, and TeacherMatic, a ready-to-use AI toolkit created for and refined by educators.

Our technology meets the highest standards with accessibility and human-centred design at its core. Through Avallain Intelligence, our framework for the responsible use of AI in education, we empower our clients to unlock AI’s full potential, applied ethically and safely. Avallain is ISO/IEC 27001:2022 and SOC 2 Type 2 certified and a participant in the United Nations Global Compact.

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Contact:

Daniel Seuling

VP Client Relations & Marketing

dseuling@avallain.com

Extending STEM Possibilities for Publishers through Avallain’s Collaboration with Wiris

Advanced mathematics content demands more than standard digital authoring. Through its established collaboration with Wiris, Avallain continues to provide educational publishers with the specialist tools they need to create sophisticated STEM learning experiences in an efficient, scalable content production workflow.

Extending STEM Possibilities for Publishers through Avallain’s Collaboration with Wiris

St. Gallen, September 2026 – For several years, Wiris technology has been integrated into Avallain Author, our flexible, AI-powered authoring tool, helping educational publishers bring advanced mathematical notation and assessment into their digital learning products. As the collaboration continues to evolve, these capabilities are enabling content teams to create richer, more interactive STEM experiences while keeping specialist functionality within their existing authoring environment.

Through MathType and WirisQuizzes, publishers can incorporate complex mathematical notation, dynamic exercises and sophisticated assessment into digital learning materials alongside the wider range of content they create in Avallain Author.

Expanding the Possibilities for STEM Content

Creating high-quality digital STEM content requires specific technical and pedagogical considerations. Mathematical notation needs to be represented accurately, while assessments often need to accommodate answers and interactions that go far beyond traditional multiple-choice activities.

MathType enables authors to create and incorporate mathematical notation alongside other learning content, while WirisQuizzes extends these capabilities into assessment. Publishers and content teams can develop open-ended mathematical questions, interactive graphs and activities using dynamic variables, with automated grading and immediate learner feedback.

Together, these capabilities allow publishers to create more sophisticated STEM learning experiences within Avallain Author, moving beyond the digital reproduction of printed exercises towards more interactive and responsive forms of assessment.

As Jose Gómez, Strategic Partnerships Manager at Wiris, explains:

‘Partnering with Avallain allows us to bring more advanced STEM assessment into the digital learning experience. By integrating WirisQuizzes into Avallain, publishers and content creators can easily build interactive, automatically graded math activities, reducing hours of manual work while giving learners a much richer experience.’

Bringing Specialist STEM Tools Into the Authoring Workflow

MathType and WirisQuizzes are integrated within Avallain Author, allowing content teams to incorporate specialist mathematics functionality alongside the wider range of digital learning materials they create.

For publishers managing extensive catalogues, multiple subjects and increasingly diverse digital requirements, this means STEM content does not need to sit within a separate production process. Complex equations, mathematical assessment and interactive activities can form part of the same authoring environment used across their broader portfolio.

This gives publishers greater flexibility to expand their STEM offering while maintaining consistency, efficiency and scalability across digital content production.

Building on Several Years of Collaboration

The capabilities available today build on several years of collaboration between Avallain and Wiris, combining Avallain’s expertise in digital education technology with Wiris’ specialist knowledge of mathematical notation, interaction and assessment.

As publishers’ STEM requirements continue to evolve, the partnership continues to develop, bringing specialist functionality into an authoring environment designed to support complex digital education products at scale.

‘For educational publishers, broadening a digital portfolio means being able to support every subject with the depth it deserves. STEM is a perfect example: it requires specialist functionality, but it should not require a fragmented production process. Our long-standing collaboration with Wiris helps publishers bring advanced mathematics and assessment into a unified workflow, so they can scale innovation across their entire offering.’

Alexis Walter, Managing Director of Avallain

About Wiris

Wiris is a pioneering software development company founded over 25 years ago and headquartered in Barcelona, with an office in Long Beach, California. Dedicated to creating advanced STEM tools for the edtech, academic, scientific, and publishing communities, Wiris’s mission is to make people’s STEM work more meaningful by seamlessly integrating math and science tools into every learning environment. 

Wiris offers three innovative products: MathType, the world’s leading math equation editor; WirisQuizzes, an advanced assessment engine for automated math grading and dynamic exercise creation; and Nubric, a math practice and assessment tool designed to engage students. You can find them in various Learning Management Systems (LMS), including Blackboard, BrightSpace, Canvas, and Moodle, as well as in the most popular office suites, such as Google Workspace and Microsoft Office.

Find out more at wiris.com 

About Avallain

For more than two decades, Avallain has enabled publishers, institutions and educators to create and deliver world-class digital education products and programmes. Our award-winning solutions include Avallain Author, an AI-powered authoring tool, Avallain Magnet, a peerless LMS with integrated AI, and TeacherMatic, a ready-to-use AI toolkit created for and refined by educators.

Our technology meets the highest standards with accessibility and human-centred design at its core. Through Avallain Intelligence, our framework for the responsible use of AI in education, we empower our clients to unlock AI’s full potential, applied ethically and safely. Avallain is ISO/IEC 27001:2022 and SOC 2 Type 2 certified and a participant in the United Nations Global Compact.

Find out more at avallain.com

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Contact:

Daniel Seuling

VP Client Relations & Marketing

dseuling@avallain.com

Oxford University Press (China) Brings Curriculum-Grounded AI Support to Hong Kong Educators with PowerGen and Avallain’s TeacherMatic

PowerGen, powered by Avallain’s TeacherMatic, brings generative AI together with trusted Oxford University Press curriculum content, giving Hong Kong educators a faster way to create relevant, adaptable teaching resources while extending the value of OUP’s educational offering.

Oxford University Press (China) Brings Curriculum-Grounded AI Support to Hong Kong Educators with PowerGen and Avallain’s TeacherMatic

Hong Kong, September 2026 — Oxford University Press  (China) (OUPC) has launched AI Power Tools PowerGen, a new AI-enabled teaching platform designed specifically for educators in Hong Kong, enabling them to create curriculum-aligned resources grounded in trusted OUPC textbook content.

Launched in August 2026 and powered by TeacherMatic, Avallain’s AI toolkit for educators, PowerGen extends OUPC’s educational offering with generative AI tailored to the realities of teaching in Hong Kong. The platform is now ready to support primary-level educators and is available in both English and Traditional Chinese. Support will be gradually extended to secondary-level educators. 

Rather than relying solely on generic AI-generated content, PowerGen combines OUPC’s educational content with TeacherMatic’s AI generators, allowing educators to create pedagogically sound resources. This connects AI-assisted lesson preparation, assessment and classroom activities more closely with the courses educators are already using.

Turning Trusted Curriculum Content into Tailored Teaching Resources 

Through PowerGen’s Cartridge functionality, educators can select relevant OUPC textbook content to provide context for content generation. Educators can then create materials that relate directly to the curriculum and course content they are teaching, rather than beginning with a generic prompt or an AI response disconnected from their programme.

This approach reflects OUPC’s broader objective for the platform: to make AI human-centred and useful within established classroom practice.

Educators can use PowerGen to generate lesson plans, worksheets, exam questions and presentation materials. The platform lets educators create and adapt resources for different learner levels and classroom needs, while keeping outputs connected to trusted OUPC content.

Saving Preparation Time While Giving Educators Greater Flexibility

For educators, one of PowerGen’s most immediate benefits is reducing time spent on repetitive preparation tasks.

Lesson planning, worksheet creation, presentation development and assessment design can require considerable preparation outside classroom hours. With TeacherMatic’s AI generators integrated into PowerGen, educators can create a first version of these resources within minutes and then review, refine and adapt them for their own classes.

The aim is not simply to generate more materials, but to give educators a more efficient starting point while giving them greater flexibility to tailor resources to their teaching needs.   

The time saved can instead be directed towards teaching, learner support and classroom interaction.

For students, this can translate into a broader range of learning materials, differentiated activities and more structured feedback tailored to their grade level and curriculum.

‘Hong Kong, as many other regions, is moving quickly from experimenting with AI to embedding it more systematically in schools, with responsible use and teacher readiness becoming increasingly important. PowerGen gives OUPC a timely way to respond to that shift. TeacherMatic brings mature, educator-specific AI generators with ethics and safety at the core, backed by Avallain’s technology. Together, that gives OUPC a differentiated AI offering that is locally relevant, trusted and ready to scale across Hong Kong schools,’ said Regina Gan, Client Success & Partnership Manager, Asia at Avallain. 

Designed Around the Needs of Hong Kong Classrooms

Localisation has been a key consideration for OUPC in the development of PowerGen from the outset.

With plans to further expand its support to teachers in secondary schools, the platform has been developed for educators working in primary education, alongside both English and Traditional Chinese interfaces. Its generators are also configured for the Hong Kong education system, including local curriculum specifications and relevant assessment criteria.

This local focus is significant because the effective use of generative AI in education depends on more than access to a general-purpose model. Educators need outputs that are relevant to the curriculum they teach, appropriate for their students and practical within their day-to-day workflows.

The result is AI-assisted resource creation grounded in OUPC’s knowledge of the local education landscape and curriculum.

‘As digital education and the use of AI become increasingly integrated into teaching and learning in Hong Kong, educators are exploring how these technologies can be applied meaningfully in their everyday teaching. In developing PowerGen, our focus was on combining our trusted curriculum content and understanding of educators’ needs with the capabilities of AI to create a solution tailored to Hong Kong schools. Working with Avallain, with the platform powered by TeacherMatic has enabled us to bring together relevant technology and expertise, while shaping these capabilities around our content, local requirements and existing digital ecosystem. PowerGen is a solution that enhances our educational offering and gives teachers a more efficient and flexible way to create resources tailored to their classroom needs.’

Ms Nancy Yip,

Managing Director, Oxford University Press (China)

Building on a Long-Standing OUP and Avallain Technology Collaboration

PowerGen also represents a new chapter in a long-standing relationship between Oxford University Press and Avallain.

Avallain technology has supported OUP’s digital learning and content creation strategy for many years. One of the most established examples is Kerboodle, OUP’s online learning platform for UK secondary education, powered by Avallain Magnet, our peerless, AI-enhanced LMS. OUP authors and editors have also used Avallain Author, our flexible, AI-powered authoring tool, to create tens of thousands of interactive exercises, while Avallain’s platform architecture has supported the delivery of more than 60 courses to millions of subscribed educators and learners for years.

The partnership has expanded alongside OUP’s digital strategy. In 2026, OUP launched Plan Assist, developed with Avallain, bringing AI-supported resource generation into Kerboodle and combining OUP content and pedagogical expertise with Avallain’s AI technology.

PowerGen applies this shared experience to a new market. Integrating TeacherMatic into OUPC’s offering extends the partnership from digital content creation and learning delivery to teacher-focused AI tools.

‘Our long-standing partnership with Oxford University Press has always been about creating meaningful learning experiences, and  PowerGen feels like a natural next step in that collaboration. By combining TeacherMatic’s reliable AI generators with OUPC’s  trusted content, curriculum expertise and deep understanding of Hong Kong schools, we’re bringing teachers a truly practical tool that seamlessly fits into their daily work. We look forward to continuing our collaboration through the ethical and responsible integration of AI solutions in education,’ said Kristin Bartholmess, Head of Operations at Avallain.

About Oxford University Press

Oxford University Press (OUP) is a department of the University of Oxford. It furthers the University’s objective of excellence in research, scholarship, and education by publishing worldwide. OUP is the world’s largest university press with the widest global presence.

It currently publishes thousands of new publications a year, has offices in around fifty countries, and employs approximately 5,000 people worldwide.

It has become familiar to millions through a diverse publishing program that includes scholarly works in all academic disciplines, bibles, music, school and college textbooks, children’s books, materials for teaching English as a foreign language, business books, dictionaries and reference books, and academic journals.

Oxford University Press (China) is a wholly owned subsidiary of Oxford University Press, a department of the University of Oxford. Established in Hong Kong in 1961, Oxford University Press (China) has a long-standing commitment to supporting education and learning through a diverse range of high-quality educational resources in Chinese Mainland, Hong Kong and Macau. Its portfolio spans textbooks, dictionaries, academic and professional reference materials, children’s and general books, as well as digital solutions, supporting teachers, learners and book-lovers across different stages of their learning journey.

About Avallain

For more than two decades, Avallain has enabled publishers, institutions and educators to create and deliver world-class digital education products and programmes. Our award-winning solutions include Avallain Author, an AI-powered authoring tool, Avallain Magnet, a peerless LMS with integrated AI, and TeacherMatic, a ready-to-use AI toolkit created for and refined by educators.

Our technology meets the highest standards with accessibility and human-centred design at its core. Through Avallain Intelligence, our framework for the responsible use of AI in education, we empower our clients to unlock AI’s full potential, applied ethically and safely. Avallain is ISO/IEC 27001:2022 and SOC 2 Type 2 certified and a participant in the United Nations Global Compact.

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Contact:

Daniel Seuling

VP Client Relations & Marketing

dseuling@avallain.com 

From Principles to Protection: Building a Practical Framework for Responsible AI in Education

As artificial intelligence becomes more deeply embedded in education, responsible adoption depends on more than what AI can do. It requires clear principles for how it should be used, safeguards for how data is handled and a commitment to keeping educators and institutions in control. Two new Avallain publications, developed as part of the Avallain Lab’s work, bring these considerations together, connecting the principles of trustworthy, human-centred AI with the technical measures needed to put them into practice.

From Principles to Protection: Building a Practical Framework for Responsible AI in Education

St. Gallen, September 2026 — As publishers, educational institutions and educators expand their use of artificial intelligence, questions around ethics, human oversight, privacy and security are becoming increasingly practical. It is no longer enough to ask whether an AI-enabled tool can support teaching, learning or content creation. Organisations also need to understand how that technology is designed, where responsibility sits, what happens to their data and how human judgement is preserved.

Two new Avallain publications address these questions from complementary perspectives: the Avallain Position Paper on AI Ethics and Security in Education and the Avallain AI Trust Model.

The Position Paper establishes Avallain’s view on the ethical, secure and practical use of AI in education, covering areas including human oversight, risk classification, transparency, bias, content safety, information security, data protection and the protection of learners. The AI Trust Model moves from these principles to technical implementation, outlining a multi-layer approach to protecting personal data across generative AI workflows.

Together, they provide a clearer picture of what responsible AI means not only as a principle, but as a responsibility spanning design, governance and operations.

Why Responsible AI Needs Both Principles and Practice

For organisations adopting AI in education, the challenge is not simply technological.

Publishers need to understand how to integrate AI into professional content workflows without compromising intellectual property, personal data or editorial responsibility. Institutions need confidence that AI-enabled systems can be introduced without weakening safeguarding, governance or educators’ professional authority. Teachers and other professional users need to understand what AI can help them accomplish and where its limitations require human review.

The wider educational sector faces the same challenge at scale. Generative AI can support content creation, lesson planning, feedback, assessment preparation and many other professional activities, but its outputs can also contain errors, bias, outdated information or content that does not reflect a particular pedagogical or curricular context.

The Position Paper therefore establishes a principle central to Avallain’s approach: AI should assist professional users rather than replace professional judgement. Across our products, Avallain Author, Avallain Magnet and TeacherMatic, AI-powered functionality supports clearly defined educational tasks rather than autonomously determining grades, progression, certification or other learner outcomes. Professional review, adaptation and validation remain essential.

This matters because responsible AI cannot be achieved through technical safeguards alone. Nor can principles around ethics and human oversight be meaningful unless they are reflected in how systems are actually designed and operated.

Responsible AI therefore requires both a clear ethical and governance foundation and practical safeguards that translate those principles into the technology itself.

From Avallain Lab: Two Connected Publications

The relationship between the documents is deliberate and explicit, and both initiatives are part of the work of Avallain Lab.

Founded in 2023, Avallain Lab is Avallain’s academic and pedagogical resource hub. It supports product development while contributing to the broader e-learning ecosystem through ethical, research-informed approaches to educational technology.

The Lab is led by Professor John Traxler, UNESCO Chair and Commonwealth of Learning Chair, Academic Director of Avallain Lab and Carles Vidal, MSc in Digital Education, Business Director of Avallain Lab. An advisory panel of leading experts further strengthens its work, including Professor Rose Luckin, Professor of Learner Centred Design at UCL, with extensive expertise in AI in education.

Positioning these publications within Avallain Lab reflects the purpose behind both: to connect academic and pedagogical expertise, responsible technology design and practical guidance for publishers, institutions, educators and the wider educational community.

‘Responsible AI in education requires more than adopting powerful technology. It requires us to connect pedagogical purpose, human oversight and robust safeguards from the outset. Through Avallain Lab, these publications make Avallain’s commitment to the educational community more transparent: one sets out the principles that guide our use of AI, while the other shows how those principles are translated into concrete protections for data and users. Together, they provide a practical foundation for continuing to develop AI that supports educators and institutions without compromising human agency, safety or trust.’

Carles Vidal, MSc in Digital Education, Business Director of Avallain Lab

The Avallain Position Paper on AI Ethics and Security in Education provides the broader governance perspective. Written for educators, institutions, publishers and decision-makers, it sets out Avallain’s approach using European principles for trustworthy, human-centred AI as a baseline, including the EU AI Act, the EU Ethics Guidelines for Trustworthy AI and GDPR.

It addresses where Avallain’s responsibility lies across the AI value chain, how to consider risk, why human oversight is essential in educational contexts and how organisations should approach transparency, bias, data protection, learner safety and residual risk.

The Avallain AI Trust Model, in turn, focuses specifically on Avallain’s personal data protection strategy within generative AI workflows. It describes a four-layer safeguard framework that covers the journey of data through Avallain’s AI-enabled applications and features, from input to output.

At the User Application layer, secure interfaces, active prompt hygiene and AI literacy support safer interaction from the point where data is entered. The Sovereignty Layer introduces controls including regional data governance, personally identifiable information masking, identity decoupling, audit trails and data minimisation. Secure Transport protects data through encryption and regional endpoint controls, while the AI Inference Engine layer is designed around stateless processing, contractual zero-retention and restrictions that prevent user data from being used to train external AI models.

The accompanying Trust Model infographic reinforces this layered approach, showing privacy and security not as a single control applied at the end of a process, but as protections distributed across the full generative AI workflow.

The connection between the publications also works in both directions. The Trust Model explicitly places its technical safeguards within Avallain’s broader commitment to responsible AI and directs readers to the Position Paper for the wider ethical and governance context. The Position Paper, in turn, points to the Trust Model for the technical measures underpinning Avallain’s privacy and data protection commitments.

One establishes why and under what principles AI should be used. The other explains how key privacy and security principles are translated into technical safeguards.

What This Means for Avallain Intelligence

These publications also further reflect Avallain Intelligence, our framework for the responsible integration of AI in education, with ethics and safety at its core and a human-centred approach throughout.

Avallain Intelligence starts from the principle that AI should expand what educators, publishers and institutions can achieve without transferring professional authority to automated systems.

But human-centred AI means more than keeping a person ‘in the loop’.

Users need to know when AI is being used and understand that generated outputs are probabilistic, not authoritative. Institutions need the ability to decide where and how AI functionality is enabled. Educators need sufficient AI literacy to recognise limitations and review generated material appropriately. Learners need protection from inappropriate or unmediated uses of generative systems.

The data underpinning those interactions must also be handled accordingly.

This is where the AI Trust Model adds another practical dimension to Avallain Intelligence. Human-centred AI depends on protecting the people using it, and that includes protecting their privacy, their data and the content entrusted to educational systems.

Measures such as data minimisation, regional data sovereignty, PII masking, encryption, stateless processing and restrictions on external AI training translate those principles into infrastructure and operational controls.

Together, the publications show responsible AI as a combination of pedagogical purpose, human oversight, ethical safeguards, transparent governance and secure technical architecture.

That combination is particularly important in education, where trust cannot be separated from responsibility towards learners, educators, publishers and institutions.

Shared Responsibility Across the Educational AI Ecosystem

Another important conclusion from the Position Paper is that responsibility for AI does not sit with a single organisation.

Avallain acts as an AI system provider. It designs, integrates and operates educational applications built on third-party AI models, without developing or training the underlying models itself. Avallain is responsible for how AI capabilities are embedded into its products, how they are presented to users and what safeguards apply at the application level.

Model providers, technology providers, clients, institutions and professional users consequently hold different responsibilities within the same value chain.

Clients and institutions determine whether and how to enable particular AI features within their own organisational and regulatory contexts.

Educators and other professional users remain responsible for reviewing, adapting and validating AI-generated outputs before using those outputs in teaching and learning.

This shared-responsibility model is significant for publishers and educational organisations evaluating AI technologies. Responsible adoption cannot be reduced to selecting a technology provider. It also requires appropriate governance, staff understanding, clearly defined use cases and professional oversight within the adopting organisation itself.

The role of an education technology provider is therefore not to remove that responsibility, but to create systems that enable responsible practice.

What Comes Next: Responsible AI as an Ongoing Process

Neither publication presents responsible AI as a challenge that can be addressed once and considered complete.

Generative AI technologies continue to evolve. Regulation develops alongside them. Educational practices change as institutions and professionals gain experience with new tools. Risks that appear manageable today may need to be reconsidered as capabilities and use cases change.

The Position Paper therefore commits to continuous monitoring and improvement, drawing on ongoing research, systematic testing, collaboration with Avallain product teams, external pilots with educators and schools, and partnerships with researchers and experts in digital education and AI. Ethical considerations, user feedback and evolving regulatory expectations are intended to feed back into product design, user guidance and recommendations for the wider educational community.

The work of Avallain Lab is an important part of that process, providing the academic and pedagogical perspective needed to examine new developments critically and connect technological innovation with research, educational practice and responsible design.

The AI Trust Model follows the same principle at the infrastructure level. Its safeguards are designed around current requirements for secure generative AI workflows while allowing data sovereignty arrangements to respond to different regional and organisational requirements.

The papers do not set out a fixed product roadmap. Instead, they establish the direction in which Avallain intends to continue working: evaluating risk, strengthening safeguards, learning from real educational use and adapting its technology, guidance and recommendations as AI itself evolves.

For our clients, this provides a more transparent basis for understanding the principles behind Avallain’s AI-enabled products and the controls supporting them.

For educators and institutions, it reinforces the importance of purposeful adoption, AI literacy and continued professional oversight.

For publishers, it provides a clearer framework for considering how AI can support content and product workflows while protecting data, intellectual property and editorial responsibility.

Finally, for the wider educational technology sector, it reflects a broader requirement: innovation and responsibility cannot be treated as separate stages of AI adoption. They have to develop together.

Read the Avallain Position Paper on AI Ethics and Security in Education

The Avallain Position Paper on AI Ethics and Security in Education provides the broader context for Avallain’s approach to trustworthy, human-centred AI.

It explores human oversight, professional responsibility, risk classification, transparency, ethics and bias, information security, privacy, learner protection and the limitations of generative AI, offering practical context for organisations considering how to introduce and govern AI in education.

Explore the Avallain AI Trust Model

The Avallain AI Trust Model examines how personal data is protected throughout generative AI workflows, from the user interface and regional governance layer through secure data transport and AI inference.

It provides a closer look at the technical and operational safeguards behind Avallain’s approach to data protection, including data sovereignty, PII masking, encryption, stateless processing, zero-retention and restrictions on the use of customer data for external AI model training.


About Avallain

For more than two decades, Avallain has enabled publishers, institutions and educators to create and deliver world-class digital education products and programmes. Our award-winning solutions include Avallain Author, an AI-powered authoring tool, Avallain Magnet, a peerless LMS with integrated AI, and TeacherMatic, a ready-to-use AI toolkit created for and refined by educators.

Our technology meets the highest standards with accessibility and human-centred design at its core. Through Avallain Intelligence, our framework for the responsible use of AI in education, we empower our clients to unlock AI’s full potential, applied ethically and safely. Avallain is ISO/IEC 27001:2022 and SOC 2 Type 2 certified and a participant in the United Nations Global Compact.

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Contact:

Daniel Seuling

VP Client Relations & Marketing

dseuling@avallain.com

Avallain Earns EcoVadis Bronze Rating, Reinforcing Its Commitment to Responsible Innovation and Sustainability

Earlier this year, Avallain published its Environmental Impact Statement, outlining the principles that guide its approach to responsible AI, renewable energy and sustainable operations. In May 2026, these efforts were independently assessed by EcoVadis, resulting in a Bronze Medal rating, placing Avallain among the top 35% of organisations evaluated globally.

Avallain Earns EcoVadis Bronze Rating, Reinforcing Its Commitment to Responsible Innovation and Sustainability

St. Gallen, June 2026 – Sustainability is often discussed in terms of targets, frameworks and reporting requirements. While these are important, they should not be the reason organisations invest time and resources in this work.

The environmental and social challenges facing the world require action from governments, communities and businesses alike. For technology companies and increasingly for organisations developing and deploying AI, there is a responsibility to understand the impact of business decisions, use resources thoughtfully and contribute positively wherever possible.

Against this backdrop, Avallain has been awarded a Bronze Medal by EcoVadis, one of the world’s leading providers of business sustainability ratings. The assessment places the company among the top 35% of organisations evaluated globally and provides independent recognition of its approach to environmental responsibility, ethical governance, workplace practices and sustainable procurement.

From Commitment to Independent Assessment

Earlier this year, Avallain published its Environmental Impact Statement, setting out its approach to responsible AI, renewable energy, emissions reporting and sustainable operations.

The EcoVadis assessment provides an external evaluation of how those commitments are reflected across the organisation. The review covers four key areas:

  • Environment
  • Labour & Human Rights
  • Ethics
  • Sustainable Procurement.

While the Bronze Medal rating achieved provides an important benchmark, it is not the destination. Sustainability is an ongoing process of learning, measuring, improving and taking responsibility for the impact organisations have on the world around them.

Why Sustainability Matters for Education Organisations

Educational institutions, publishers and learning providers are increasingly expected to demonstrate responsible business practices throughout their supply chains. Sustainability, governance and ethical standards have become important considerations alongside product quality, innovation and security.

For organisations working with Avallain, the EcoVadis assessment provides an independent evaluation of the policies, practices and reporting that support the company’s operations.

Rather than relying solely on internal commitments, clients and partners can reference a recognised third-party assessment that measures performance across the four key areas mentioned above.

The value of this approach is increasingly recognised across the education sector. Partners such as Cambridge University Press & Assessment have acknowledged Avallain’s efforts to achieve the EcoVadis Bronze Medal and to continue strengthening its sustainability practices. As sustainability becomes a more important consideration in supplier relationships, independent assessments help create greater transparency and support ongoing collaboration around shared environmental and social goals.

Responsibility Beyond Compliance

Sustainability is not simply about meeting requirements or responding to industry expectations.

For Avallain, it means making deliberate choices about how technology is developed, how AI is applied, how energy is consumed and how business relationships are managed. It means recognising that every organisation has a role to play in reducing negative impacts and contributing to a more sustainable future.

The EcoVadis assessment highlighted a range of initiatives already embedded across the business, including investments in renewable energy, employee wellbeing programmes, information security governance and supplier sustainability processes.

Together, these efforts help create a more resilient organisation and support the long-term relationships that Avallain builds with educational institutions, publishers and learning providers worldwide. More importantly, they reflect a commitment to ensuring that innovation and growth are pursued responsibly, with consideration for their wider environmental and social impact.

Responsible Innovation in the Age of AI

As digital technologies continue to evolve, organisations are increasingly looking beyond product functionality and considering the broader impact of the companies they choose to work with.

Avallain’s approach combines technological innovation with responsible business practices, including accessibility, information security, environmental stewardship and Avallain Intelligence, the company’s framework for the responsible use of AI in education. Through Avallain Intelligence, AI is applied where it delivers meaningful value for educators and learners while maintaining transparency, human oversight, pedagogical integrity and responsible governance.

This approach reflects a belief that educational technology should not only improve learning experiences but also be developed in ways that support trust, accountability and long-term sustainability.

Continuing the Journey

The EcoVadis assessment also identified opportunities for further development, including additional reporting, target setting and process improvements.

Avallain welcomes these findings as part of the continuous improvement process. Sustainability is not a one-time achievement but an ongoing commitment to transparency, accountability and meaningful action.

The insights provided through EcoVadis will help shape future priorities as the company continues to strengthen its environmental, social and governance practices.


About Avallain

For more than two decades, Avallain has enabled publishers, institutions and educators to create and deliver world-class digital education products and programmes. Our award-winning solutions include Avallain Author, an AI-powered authoring tool, Avallain Magnet, a peerless LMS with integrated AI, and TeacherMatic, a ready-to-use AI toolkit created for and refined by educators.

Our technology meets the highest standards with accessibility and human-centred design at its core. Through Avallain Intelligence, our framework for the responsible use of AI in education, we empower our clients to unlock AI’s full potential, applied ethically and safely. Avallain is ISO/IEC 27001:2022 and SOC 2 Type 2 certified and a participant in the United Nations Global Compact.

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Contact:

Daniel Seuling

VP Client Relations & Marketing

dseuling@avallain.com

Avallain Commits to Reducing Environmental Impact Through Responsible AI and Sustainable Operations

Avallain’s Environmental Impact Statement highlights the company’s commitment to reducing environmental impact, advancing responsible AI practices and embedding sustainability across every layer of its operations.

Avallain Commits to Reducing Environmental Impact Through Responsible AI and Sustainable Operations

St. Gallen, May 2026 – Avallain has published its Environmental Impact Statement, outlining the company’s long-term approach to sustainability across its operations, digital product development, infrastructure and AI strategy. The statement reinforces Avallain’s commitment to reducing environmental impact while continuing to deliver responsible, accessible and sustainable digital education solutions.

A Responsible Approach to AI in Education

As AI becomes increasingly integrated into teaching and learning, Avallain recognises both the opportunities and environmental responsibilities associated with these technologies.

The statement outlines the company’s commitment to developing AI solutions that balance innovation with sustainability. This includes:

  • Avoiding resource-intensive image and video generation features that do not support meaningful educational outcomes
  • Using energy-efficient AI models tailored to specific educational tasks
  • Prioritising renewable energy-powered data centres
  • Embedding environmental considerations into its responsible AI framework

Avallain also acknowledges the broader environmental challenges associated with AI infrastructure, including energy consumption, water use and e-waste generation, while advocating for smarter, more sustainable AI approaches across the industry.

‘Technology companies have a responsibility to ensure innovation is aligned with long-term environmental sustainability. Our goal is to continue building powerful digital education solutions while making responsible choices about how those technologies are designed, deployed and maintained,’ said Alexis Walter, Managing Director at Avallain.

Investing in Renewable Energy and Emissions Reduction

As part of its emissions reduction strategy, Avallain has established internal processes to track greenhouse gas emissions across Scope 1, Scope 2 and relevant Scope 3 categories.

The company is also investing directly in renewable energy generation through the Solarify initiative. Since 2023, Avallain has purchased photovoltaic panels installed at multiple locations across Switzerland, contributing to verified solar energy production and reducing reliance on non-renewable energy sources.

Current solar investments include more than 100 photovoltaic panels installed across multiple locations in Switzerland, contributing to verified renewable energy generation and supporting Avallain’s long-term emissions reduction goals.

These initiatives form part of Avallain’s broader commitment to supporting long-term net-zero goals through measurable and transparent action.

Aligning with International Sustainability Standards

Avallain is a participant in the United Nations Global Compact and aligns its operations with the organisation’s Ten Principles, which cover human rights, labour, environment and anti-corruption.

The company has also undertaken an independent sustainability assessment through EcoVadis, evaluating its performance across Environment, Ethics, Labour & Human Rights and Sustainable Procurement. The first assessment was completed in 2024 and forms part of an ongoing process to strengthen future sustainability initiatives, improve reporting practices and identify additional areas for long-term improvement.

Sustainable Digital Product Design

As a provider of digital education technology, Avallain recognises the environmental impact associated with digital products and infrastructure.

The Environmental Impact Statement highlights several principles guiding the company’s approach to sustainable product development, including:

  • Designing lightweight digital applications that reduce energy consumption
  • Supporting accessibility and digital inclusion
  • Optimising software performance on older and lower-powered devices
  • Reducing technical obsolescence through backward compatibility and modular design

By embedding sustainability into the software development lifecycle, Avallain aims to reduce operational impact while supporting more inclusive access to digital learning worldwide.

‘Sustainability in digital product design is not only about reducing environmental impact. It is also about creating technologies that are efficient, accessible and built to last, while empowering users responsibly and contributing to positive social impact. Our goal is for sustainability considerations to become part of every design and development decision we make,’ said Pablo Sio, Product Design Lead and Sustainability Ambassador at Avallain.

Building Sustainability Awareness Across the Organisation

The statement also outlines Avallain’s ongoing investment in sustainability education and awareness initiatives for employees and partners.

Training programmes include the internal ‘Understanding Digital Products Sustainability’ course delivered through Avallain Magnet, as well as Climate Fresk workshops focused on climate science and environmental responsibility.

In addition, annual sustainability training is delivered to employees, contractors and relevant personnel, covering topics such as:

  • Climate science and global climate policy
  • Sustainability regulations and legal frameworks
  • Workplace sustainability strategies
  • Avallain’s governance and public commitments

These initiatives aim to ensure that sustainability remains integrated into day-to-day decision-making and organisational culture.

Looking Ahead

Avallain describes sustainability as an ongoing journey that requires continuous improvement, transparency and collaboration.

The company’s future priorities include refining emissions tracking, strengthening environmental and social policies, expanding sustainability training initiatives and continuing investment in renewable energy and efficient digital infrastructure.

Through these efforts, Avallain aims to contribute to a more responsible and sustainable future for digital education while continuing to support educators, institutions and learners worldwide.

Download the Environmental Impact Statement

Read Avallain’s full Environmental Impact Statement to learn more about our approach to responsible AI, sustainable digital product design, renewable energy investment and long-term environmental commitments.


About Avallain

For more than two decades, Avallain has enabled publishers, institutions and educators to create and deliver world-class digital education products and programmes. Our award-winning solutions include Avallain Author, an AI-powered authoring tool, Avallain Magnet, a peerless LMS with integrated AI, and TeacherMatic, a ready-to-use AI toolkit created for and refined by educators.

Our technology meets the highest standards with accessibility and human-centred design at its core. Through Avallain Intelligence, our framework for the responsible use of AI in education, we empower our clients to unlock AI’s full potential, applied ethically and safely. Avallain is ISO/IEC 27001:2022 and SOC 2 Type 2 certified and a participant in the United Nations Global Compact.

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Contact:

Daniel Seuling

VP Client Relations & Marketing

dseuling@avallain.com

Avallain Named Among Europe’s Top AI Solutions: Here’s Why Responsible AI in Education Matters

Education Technology Insights Europe has included Avallain in its ‘Top Artificial Intelligence Solutions in Europe’ selection, reflecting the growing importance of responsible and effective AI adoption in digital education.

Avallain Named Among Europe’s Top AI Solutions: Here’s Why Responsible AI in Education Matters

St. Gallen, April 2026 – Education Technology Insights Europe has named Avallain among its ‘Top Artificial Intelligence Solutions in Europe‘. The recognition highlights Avallain’s work with publishers, institutions and educators to responsibly integrate AI into digital education, with ethics, safety and practical impact at the core.

As a specialised industry magazine, Education Technology Insights Europe is focused on the evolving education landscape. It supports institutions, administrators and technology leaders in navigating digitally enabled learning environments, with company selections informed by subscriber nominations, editorial research and insights from an industry advisory panel.

The inclusion of Avallain in this list reflects a growing priority for other organisations to implement AI in ways that are not only innovative, but also practical, ethical, safe and aligned with educational goals.

Supporting Safe, Ethical and Human-Centred AI Adoption in Education

For organisations developing and delivering digital education, the challenge is no longer whether to adopt AI, but how to do so in a way that is effective, safe and aligned with educational goals.

This requires, more than standalone tools, a structured approach grounded in real teaching, learning and content development needs. By working closely with publishers, schools and educators, Avallain supports the development of AI capabilities that respond directly to classroom realities, curriculum requirements and operational demands.

Avallain Intelligence: A Practical Framework for Publishers, Schools and Educators

At the centre of this approach is Avallain Intelligence, Avallain’s framework for the responsible use of AI in education. It provides organisations with a clear and structured way to adopt AI with confidence while maintaining a strong human-centred focus.

Through Avallain Intelligence, organisations benefit from:

  • AI designed to support and empower publishers, content creators, schools and educators, not replace them.
  • Tools that reduce administrative workload while preserving pedagogical control and creativity.
  • Clear standards for data privacy, security and ethical use.
  • Reduced risk when introducing AI into existing products and programmes.
  • Alignment with regulatory requirements and institutional policies.

This ensures that human expertise remains at the core of digital education, with AI acting as a support layer that enhances quality, efficiency and impact.

Enabling Scalable and Cohesive Digital Education

For publishers and institutions, one of the key challenges is ensuring that AI is not introduced in isolation but integrated across the full learning experience.

Avallain supports this through a connected ecosystem:

  • Avallain Author, our flexible, AI-powered authoring tool
  • Avallain Magnet, our peerless, AI-enhanced learning management system
  • TeacherMatic, Avallain’s AI toolkit designed for and refined by educators

Together, these solutions enable organisations to streamline workflows, reduce complexity and ensure consistency across content, delivery and teaching support.

Supporting Better Outcomes in a Changing EdTech Landscape

As AI becomes a standard component of digital education, organisations are increasingly focused on outcomes such as improving efficiency, maintaining quality and supporting educators without adding unnecessary complexity.

‘Organisations need more than access to AI. They need clarity, control and confidence in how it is applied. Through Avallain Intelligence, we support our clients and partners in implementing AI in ways that are responsible, effective and aligned with their educational objectives, while ensuring that educators and content experts remain at the centre of the process’, said Ursula Suter, Executive Chairwoman and Co-Founder at Avallain.


About Avallain

For more than two decades, Avallain has enabled publishers, institutions and educators to create and deliver world-class digital education products and programmes. Our award-winning solutions include Avallain Author, an AI-powered authoring tool, Avallain Magnet, a peerless LMS with integrated AI, and TeacherMatic, a ready-to-use AI toolkit created for and refined by educators.

Our technology meets the highest standards with accessibility and human-centred design at its core. Through Avallain Intelligence, our framework for the responsible use of AI in education, we empower our clients to unlock AI’s full potential, applied ethically and safely. Avallain is ISO/IEC 27001:2022 and SOC 2 Type 2 certified and a participant in the United Nations Global Compact.

Find out more at avallain.com

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Contact:

Daniel Seuling

VP Client Relations & Marketing

dseuling@avallain.com

International House World Organisation Launches IH OTTI on Avallain Magnet to Boost Global Teacher Training

International House World Organisation expands its digital learning ecosystem with the relaunch of IH OTTI on Avallain Magnet, combining collaborative course design, scalable delivery and a forward-looking AI strategy.

International House World Organisation Launches IH OTTI on Avallain Magnet to Boost Global Teacher Training

London, March 2026 – International House World Organisation (IHWO) has completed the relaunch of its IH Online Teacher Training Institute (IH OTTI) on Avallain Magnet, our peerless, AI-enhanced learning management system, marking a key milestone in advancing its digital learning environment.

A More Flexible and Intuitive Learning Experience

The implementation of IH OTTI on Avallain Magnet reflects IHWO’s commitment to enhancing both the educator and learner experience. The platform provides a more intuitive, flexible and scalable environment that supports high-quality teacher training delivery.

The implementation includes both Avallain Author, our flexible, AI-powered authoring tool, and Avallain Magnet, which enables IH OTTI to design, manage and deliver its programmes within a unified edtech ecosystem.

Shaun Wilden, IH OTTI Manager at International House World Organisation, commented:

‘Having moved all of our courses to Magnet, we’ve taken an important step forward. The platform is easier to use, more intuitive and flexible, which I believe will lead to smoother course delivery and a stronger learning experience for everyone taking our courses.’

Delivering Innovative Teacher Training at Scale

IH OTTI focuses on professional development for language educators worldwide. With Avallain Magnet, IHWO can deliver its programmes more efficiently while maintaining strong pedagogical standards.

A key feature of the IH OTTI courses is the integration of embedded discussions directly within the learning flow. This supports peer interaction, reflection and collaborative learning, which are central to effective teacher training.

Commenting on the collaboration, Giada Brisotto, Senior Marketing & Sales Operations Manager at Avallain, said:

‘With IH OTTI now fully running on Avallain Magnet, this project reflects what can be achieved when strong pedagogy, collaborative development and responsible, human-centred design come together. Through Avallain’s expertise of over twenty years in the edtech industry, we are supporting IHWO in delivering high-quality training at scale that benefits educators worldwide.’

An Ongoing Successful Collaboration

The IH OTTI implementation is also a strong example of collaboration between IHWO and Avallain. Throughout the process, IHWO has been actively involved in feature consultations and pre-release testing, which highlights how Avallain Magnet evolves in response to real client needs.

Alongside the platform implementation, IHWO is also advancing its approach to AI in education through the TeacherMatic Language Teaching Edition, Avallain’s AI toolkit designed for and refined by language educators.

This supports educators in navigating the rapid development of AI, empowering them to adopt practical and responsible strategies for integrating AI into their teaching and professional development. 

Through Avallain Intelligence, Avallain’s framework for the responsible use of AI in education, IHWO can align its programmes with ethical, safe and effective AI practices.


About Avallain

For more than two decades, Avallain has enabled publishers, institutions and educators to create and deliver world-class digital education products and programmes. Our award-winning solutions include Avallain Author, an AI-powered authoring tool, Avallain Magnet, a peerless LMS with integrated AI, and TeacherMatic, a ready-to-use AI toolkit created for and refined by educators.

Our technology meets the highest standards with accessibility and human-centred design at its core. Through Avallain Intelligence, our framework for the responsible use of AI in education, we empower our clients to unlock AI’s full potential, applied ethically and safely. Avallain is ISO/IEC 27001:2022 and SOC 2 Type 2 certified and a participant in the United Nations Global Compact.

Find out more at avallain.com

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Contact:

Daniel Seuling

VP Client Relations & Marketing

dseuling@avallain.com

When Educators Become AI Designers: Inside Edinburgh’s AI for Teaching Innovation Project

Creating meaningful, impactful AI tools relies on collaboration and real-world testing. The ‘AI for Teaching Innovation’ project at the Edinburgh Futures Institute (University of Edinburgh) applies this principle by involving educators, students and learning technologists in the co-design and classroom testing of AI tools. In this interview with Javier Tejera, Senior Learning Technology and Design Advisor, he explains how this approach ensures AI supports authentic learning and teaching.

When Educators Become AI Designers: Inside Edinburgh’s AI for Teaching Innovation Project

An interview with Javier Tejera, Senior Learning Technology and Design Advisor, Edinburgh Futures Institute, University of Edinburgh, conducted by Carles Vidal, MSc in Digital Education, Business Director of Avallain Lab

As part of the Memorandum of Understanding between the Centre for Research in Digital Education (University of Edinburgh) and Avallain AG, signed earlier this year, both institutions are strengthening their collaboration to bridge the worlds of research and industry. The partnership helps the University engage more closely with technological and commercial trends, while supporting Avallain in deepening its research awareness and developing pedagogically rich, ethically grounded learning technologies.

Building on this shared vision, we want to highlight one of the University’s most exciting recent initiatives: the AI for Teaching Innovation project led by Professor Siân Bayne and Javier Tejera from the Edinburgh Futures Institute. Now entering its second phase, the project explores how generative AI can be used to create meaningful, field-specific teaching tools through a co-design process that actively involves professors in defining each app’s scope, refining prompts and, crucially, testing the tools in real educational settings. In its first year, this innovative project delivered ten AI-powered applications across disciplines such as medicine, business administration, law, history and environmental studies.

The results of this initiative are now being presented in different venues and have been unanimously welcomed by educators eager to create meaningful AI tools. At the same time, the project sets an example for edtech companies on how to develop AI apps with genuine value for education.

Interview with Javier Tejera

Javier, at the Edinburgh Futures Institute, you and your team have led the AI for Teaching Innovation project, exploring how generative AI can open new possibilities for teaching and learning. The project supports educators in designing and building AI-driven applications that respond to real pedagogical needs, fostering creative human/machine partnerships and helping academic staff develop confidence and skills in working with AI.

  1. Let’s start with the origin of the project. What prompted the creation of this project, and what key questions or objectives guided your exploration of generative AI’s role in teaching and learning?

When ChatGPT was released, I asked it a couple of questions about a course I was teaching elsewhere. The responses seemed perfectly fine at first sight, but if I paid close attention, they were quite wrong, frankly. I thought this had potential as a way to prompt students to think critically about a given text, but I thought it wasn’t enough: I also wanted to add specific style, tone, configurations, or, in other words, to have some degree of control over the AI. I was thinking that this could open endless possibilities to be creative in teaching.  

This led me to start building small web applications where I could have more control over what the AI generated. As a small pilot, I created a couple of applications that were used in an MBA and an MSc in Heritage here at the University of Edinburgh, and the teachers and students quite liked the experience.  

From this point, we launched the AI for Teaching Innovation project, where we co-create web applications for teaching and learning. Our main idea here is to be creative while moving away from the hype and disillusionment of AI and education, and to try to explore and understand collectively whether AI might actually help us to teach or not. 

  1. In your view, what makes this project unique compared to other AI-in-education initiatives happening today?

I think it is our commitment to a collaborative, ground-up approach that actively involves teachers, students and learning technologists in the design and implementation process. Many existing products in the AI and education space are developed in isolation, often far removed from the realities of classroom teaching. As someone who works closely with educators on a day-to-day basis, I have a firsthand understanding of their needs and challenges. I can see clearly that many of the current solutions simply do not resonate with teachers or meet their requirements.  

Teachers know very well what will work in their specific contexts. However, it is often difficult (if possible at all) for them to be involved in the design process of educational products. This project tries to bridge that gap. I often see the project as transforming teachers from software consumers into software producers. I think this is the uniqueness of this initiative.

Image courtesy of the AI for Teaching Innovation project, Edinburgh Futures Institute, University of Edinburgh.
  1. You involved lecturers closely from the very beginning. How did their participation in the co-design process shape the direction or outcomes of the project?

Their participation is not just an element, but we believe it’s the entire foundation of the project. We have a very structured co-design process. It starts with workshops where we reflect on the ‘Big Ideas’ of AI and education while also providing a hands-on space to sketch ideas using UX design activities. From there, the ideas selected go to the next phase, where we have learning design clinics and discovery meetings to polish the ideas before the build. 

What the project team does is facilitate this whole process, but the ideas come from the teachers. When an app is ready, they are its best ambassadors because of the sense of ownership created from the very beginning. 

They come up with ideas we genuinely hadn’t thought about. Now, thanks to them, we have new tools and application patterns that we can adapt to other courses. This participation highly influences the direction of the project, but I would even argue that it is the direction of the project itself. 

  1. The examples you developed, such as simulated stakeholder interviews or clinical case scenarios, seem both creative and practical. Could you share more about the value these tools bring to the classroom and how educators and students have responded to them?

Take the ‘Entrepreneurial Personas’ app, for example, which was co-designed with the Business School and used in an MBA course. It’s designed to help students practice B2C and B2B market research. Students come in with their own business ideas, and the tool helps them challenge those ideas, refine their concepts and discover potential new product features that would be useful for their target market (which they can also customise). 

This was the first application created, and it was fascinating to see that students were obviously learning about business and entrepreneurship, but they were also actively learning about the possibilities and limitations of using AI in a real-world business context. 

It sparked a much richer conversation that covered not only the topics being taught but also the technology itself. We see this ‘dual’ learning (subject matter expertise and AI) in all the apps. Based on the initial survey data we are gathering, students like the experience. Many report that they start feeling a bit sceptical, but then they end up quite enjoying it. And in this line, if there is one common piece of feedback across all the apps, it’s the teachers mentioning that students are highly engaged during the learning experience. 

  1. You’ve managed to deliver ten tailor-made, highly specific AI applications in a remarkably short time. Could you tell us more about the development framework and workflow that made this possible?

Speed and flexibility during development are essential due to our limited resources, so we decided to use React for all project applications, ensuring they are quite modular. Each app sits on a set of shared components: conversation modules, feedback areas, saved interactions, scenario branching and so on. This modularity allowed us to rapidly swap features in and out, tailoring each application to what the teachers want. 

Interestingly, all the apps cover very specific use cases, but we are experiencing the ‘paradox of specificity’ where the more closely we tailor, the more widely applicable the core patterns become. Also, we deliberately avoided time-consuming tasks during the build, for example, ‘LLM benchmarking’ because our competitive advantage isn’t in shaving a few percentage points off model accuracy, but in leveraging the learning design and subject-matter expertise provided by the teachers. The real value is the workflow, not the technology: teachers bring domain and teaching expertise, we bring the scaffolding for rapid iteration and deployment while combining it with learning design and a creative but critical approach to AI. 

  1. From a pedagogical perspective, what does the project tell us about the ways AI can meaningfully contribute to improving teaching and learning practices, rather than simply replicating or automating existing ones?

This is a crucial distinction, and it’s at the heart of our project. If you look at the current landscape, most AI-in-education products are based on productivity and efficiency. They’re designed to (supposedly) help teachers grade faster, plan faster, speed up admin tasks, etc. This is not pedagogy really; they don’t fundamentally change the learning experience. 

We’re moving away from the efficiency-first mindset and asking, ‘How can this technology foster teaching creativity?’ or ‘How can it help us to teach differently?’ This is where we think AI gets exciting. It’s not just about replicating or making a task faster; it’s about exploring forms of active, exploratory, fun, engaging learning. The project shows that when teachers lead the design, they ask for tools that help their students think critically, practice complex skills and engage with the content in a deeper way.

  1. This project seems to challenge the traditional ‘top-down’ model of educational technology development. What are the advantages of an academic-led innovation process?

In the usual procurement model, educators tend to be left out of key decisions and become mere software consumers. Even when teachers are consulted, they rarely get a real say in what gets built or how it works. Choices are limited, and their expertise doesn’t reach the design stage. With this project, we deliberately flipped this situation. Here, educators are brought in from the outset, shaping the actual product design. The advantage is obvious: the tools reflect real, lived classroom needs, not generic assumptions. Academic-led innovation means faculty don’t have to compromise with solutions built for and by somebody else. They co-create resources that fit their teaching, their students and their pedagogy and values. This kind of direct involvement brings more enthusiasm and ownership, encourages creative risk-taking and creates new ideas that most commercial vendors miss entirely. Ultimately, the result is technology that feels genuinely created for education by educators themselves. 

  1. The AI for Teaching Innovation project has a strong emphasis on educational research. What are the initial results showing? And what other specific research proposals can we expect?

It’s still early, so data collection is starting now, but the initial feedback is promising. Anecdotally, we have teachers reporting that students have better results on the assessment, feeling more comfortable, confident and clear about what is expected from them. But I want to highlight that we are just as interested in the qualitative elements. We’re looking closely at how the experience is perceived by both students and staff. Those elements are just as critical as quantitative data.  

We see this project as a ramp-up for educational innovation and research. It’s not just one single research project; it opens the door to many different angles of research. Because each application is so closely connected to a specific field, we’re seeing the teachers themselves take the lead. They are already showing these ideas at conferences and are planning to write papers for their particular disciplines, applying these pedagogical findings in medicine, business, environmental studies, law, etc. The project’s research output won’t be a single paper from the core team; it will be a collection of discipline-specific studies led by the educators who conceptualise and use the apps. 

  1. Looking ahead, do you imagine this collaborative model of AI app creation evolving in universities and the wider edtech sector?

Indeed, and I think we need more! I certainly believe that teachers have endless ideas for educational products, but they don’t have the space or opportunities to bring them to life. They know what their students actually need. So, risking an over-generalisation here, I think there is a disconnect between teaching contexts and the edtech sector. 

On one side, you have educators with deep subject-matter expertise and on-the-ground pedagogical knowledge; they aren’t developers, nor should they be, as their job is to teach and research within their fields. On the other side, you have the edtech sector, which possesses the technical expertise, development resources and infrastructure to build and scale products, but many of the brilliant, context-specific ideas teachers have don’t reach their design teams.  

So, I truly think that fostering more collaboration can unlock a wealth of creativity that the edtech sector has largely left untapped, and it would be fantastic to move in that direction more seriously as a sector. 

  1. Finally, on a more personal note, what has this experience taught you about the future of human/AI collaboration in education, and what message would you share with educators who are just starting to explore AI in their teaching?

My message to educators would be quite simple: start playing around with AI, but do it critically. It’s easy to be overwhelmed. We are all swimming in a sea of hype, flooded with blanket statements and grand promises about how AI will ‘fix’ or ‘revolutionise’ education. This hype can push people into two camps: uncritical adoption or total rejection. I don’t think either is very helpful. 

For me, being critical is not about rejecting the technology. It means getting your hands dirty and trying things while asking nuanced and difficult questions: Who built this, and what are their values? What is their design context and intended purpose? Does it actually work in my specific context? When they say ‘it works,’ what evidence are they using? 

This critical engagement is how we move forward responsibly. It’s how we, as an educational community, get to shape this technology towards better futures for education, rather than just accepting the future that is simply sold to us. So, my advice is to be curious, be cautious and be the one who decides what ‘good’ looks like.


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Javier Tejera is a Senior Learning Technology and Design Advisor at the Edinburgh Futures Institute (University of Edinburgh) and also works independently as a digital education consultant. On the one hand, he is interested in innovative, cutting-edge digital technologies for teaching and learning. On the other hand, he is fascinated by low-tech, mobile-first settings and the social contexts in which education operates.

In his role at the University of Edinburgh, he co-leads the AI for Teaching Innovation project together with Professor Siân Bayne. They support and enable teaching innovation through Generative AI by providing course teams with learning design and software development support to build web applications for live teaching.

As a consultant, Javier is currently involved in digital education projects aimed at rural school teachers in Peru and Bolivia. He has previously supported universities in Tanzania, Kenya, Uganda and Nigeria in their transition to digital education.

Javier is a self-taught web developer and holds a BSc (Hons) in Psychopedagogy and an MA in International Development from the University of Santiago de Compostela (Spain), as well as an MSc in Digital Education with Distinction from the University of Edinburgh.

Email: Javier.Tejera@ed.ac.uk


About the CRDE at the University of Edinburgh

The Centre for Research in Digital Education is part of the University of Edinburgh, based in the Edinburgh Futures Institute and the Moray House School of Education and Sport. It does research, teaching and knowledge exchange in areas relating to digital education including policy, practice, artificial intelligence and education futures.

We work with many partner universities as well as policymakers, the cultural heritage sector, schools and other public and private sector organisations. Our partners value us for our critical approach to learning, teaching and technology in formal and informal education, and for the ways in which we combine our research with world-leading practice in digital education.

Find out more at de.ed.ac.uk


About Avallain

For more than two decades, Avallain has enabled publishers, institutions and educators to create and deliver world-class digital education products and programmes. Our award-winning solutions include Avallain Author, an AI-powered authoring tool, Avallain Magnet, a peerless LMS with integrated AI, and TeacherMatic, a ready-to-use AI toolkit created for and refined by educators.

Our technology meets the highest standards with accessibility and human-centred design at its core. Through Avallain Intelligence, our framework for the responsible use of AI in education, we empower our clients to unlock AI’s full potential, applied ethically and safely. Avallain is ISO/IEC 27001:2022 and SOC 2 Type 2 certified and a participant in the United Nations Global Compact.

Find out more at avallain.com

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Contact:

Daniel Seuling

VP Client Relations & Marketing

dseuling@avallain.com

Avallain Expands Its Security Foundation with ISO/IEC 27001:2022 Certification in Addition to SOC 2 Compliance

Following a comprehensive audit by the Johanson Group, Avallain has added the ISO/IEC 27001:2022 certification, in addition to its existing SOC 2 credentials and further reinforcing the security foundation underlying its digital education solutions for publishers, institutions and educators.

Avallain Expands Its Security Foundation with ISO/IEC 27001:2022 Certification in Addition to SOC 2 Compliance

Zurich, October 2025 – Avallain has successfully achieved ISO/IEC 27001:2022 certification following an audit conducted by the Johanson Group, complementing our long-standing SOC 2 Type II compliance. 

Together, these certifications demonstrate our adherence to internationally recognised standards of information security management. It’s also a reflection of our holistic, multi-layered approach to security and compliance, reinforcing the trust that publishers, educational institutions and educators place in its digital learning solutions.

Reinforcing Our Security Posture: From SOC 2 to ISO/IEC 27001

This newly achieved ISO/IEC 27001:2022 certification builds upon our already established SOC 2 Type II accreditation, forming part of an integrated, robust security framework. 

By combining ISO/IEC 27001 with SOC 2, we offer a layered assurance approach: 

  • ISO/IEC 27001:2022 emphasises process-driven, risk-based, organisation-wide information security.
  • SOC 2 Type II status underpins strong controls over data security, availability, processing integrity, confidentiality and privacy.

Together, these certifications contribute to a stronger, more resilient security stance for all our clients and partners.

Ensuring Security and Trust in Digital Education

ISO/IEC 27001:2022 is the leading international standard for information security management systems (ISMS). It provides a structured framework for managing risks and protecting the confidentiality, integrity and availability of information across all levels of an organisation, through the implementation of a comprehensive set of security controls.

In the context of digital education and edtech, this certification is particularly relevant. As learning experiences become increasingly data-driven and AI-enabled, safeguarding sensitive information ranging from intellectual property to learner data is essential to ensure compliance, maintain trust and support secure development.

How ISO 27001 and SOC 2 Strengthens Avallain Solutions and Avallain Intelligence

These certifications cover the processes, policies and controls that underpin Avallain’s core solutions: Avallain Author, the publisher-grade authoring tool; Avallain Magnet, the AI-integrated learning management system; and TeacherMatic, the AI toolkit for teachers.

By aligning these solutions with ISO/IEC 27001:2022 and SOC 2 Type II, we ensure that every element of its technology ecosystem is designed and operated in accordance with rigorous information security standards. This includes evaluating our statement of applicability, verifying control objectives from Annex A (a core component of the ISO/IEC 27001:2022 standard) and continuously monitoring and improving controls.

This certification also reinforces Avallain Intelligence, Avallain’s framework for the ethical, safe and responsible use of AI in education. As AI becomes more embedded in our solutions, we also adhere to emerging regulations and adopt industry-leading guidance such as the OWASP LLM Top 10 standard, which catalogues the most critical security issues for large language models.

A Continued Commitment to Security and Reliability

Avallain’s ISO/IEC 27001:2022 certification, in complement with its SOC 2 credentials, represents an ongoing commitment to maintaining the highest standards of data protection and operational integrity. 

Through this combined certification approach, we provide publishers, institutions, edupreneurs and educators with even greater confidence in the security of their data and the systems they rely on.

We remain dedicated to ensuring that security is never an afterthought, but foundational, enabling the development of solutions in digital education without compromise and supporting a safer, more transparent and sustainable edtech ecosystem.


About Avallain

For more than two decades, Avallain has enabled publishers, institutions and educators to create and deliver world-class digital education products and programmes. Our award-winning solutions include Avallain Author, an AI-powered authoring tool, Avallain Magnet, a peerless LMS with integrated AI, and TeacherMatic, a ready-to-use AI toolkit created for and refined by educators.

Our technology meets the highest standards with accessibility and human-centred design at its core. Through Avallain Intelligence, our framework for the responsible use of AI in education, we empower our clients to unlock AI’s full potential, applied ethically and safely. Avallain is ISO/IEC 27001:2022 and SOC 2 Type 2 certified and a participant in the United Nations Global Compact.

Find out more at avallain.com 

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Contact:

Daniel Seuling

VP Client Relations & Marketing

dseuling@avallain.com