Author: Yerbol Adamov

With up-to-date articles on current digital education concepts and technologies, Education Technology Insights is an important resource as well as a platform for discussion within the edtech community. For three years now, the US-based magazine has featured articles by some of the most renowned educators and innovators, providing groundbreaking insights into the role of education technology today.

We are proud to announce that this month’s issue of Education Technology Insights features Avallain on the list of Top 10 Digital Solution Providers 2017 – including a feature article about our company which is sure to draw attention.

Presenting 15 years of e-learning innovation

The article charts the course of our company, from the first training software which Avallain co-founder and Managing Director Ignatz Heinz created in 1984 as well as our pioneering Learning Content Management System, developed after the company’s founding in 2002, to our present-day status as one of the world’s leading digital education technology innovators. It also mentions Avallain Foundation’s charitable work in places such as Kenya.

Education Technology Insights’ article also introduces the magazine’s audience to our core products, Avallain Author and Avallain Unity. Doing so, it cites some of our greatest achievements, from Oxford University Press’ Kerboodle platform to our work on Pearson’s Poptropica English.

We are thrilled to be part of Education Technology Insights’ Top 10 Digital Solution Providers this year”, says Ignatz Heinz. “We strongly believe that this is proof of our dedication to the satisfaction of our customers.”

“We hope the article will allow a wider audience to understand just how much digital technology such as Avallain Author and Avallain Unity can improve the effectiveness of education”, says Ursula Suter, co-founder and Managing Director of Avallain. “We appreciate Education Technology Insights for including us in their top 10 list. This is a huge success for the company and living proof of the passionate daily work of our employees, who made this success possible in the first place.

What the future holds

Avallain has never been a company that rests on its laurels. Thus, being one of Education Technology Insights’ Top 10 Digital Solution Providers of 2017 encourages us to go even further. Having recently scaled up considerably, we are confident to be able to provide more technological innovation and even better service to our customers in the future.

From joining the Westermann Group in creating the highly successful Denken und Rechnen (‘Thinking and Numeracy’) differentiated learning platform to being an integral part in the development of the Bett Award-winning Oxford Owl platform for primary school students, Avallain has been at the very forefront of the digital education sector for many years now. In fact, we have experienced fantastic and consistent growth – to the great benefit of our existing clients, as well as the many new high-profile partners with whom we have teamed up.

To support this development, Avallain will be scaling up all areas of operation, from the Product and Operations departments to the Technology team; this will allow us to free up capacities for further innovation and development regarding our core products and architecture. To further expand the close relationship we have always had with our key clients, we will be introducing Avallain’s new Professional Services department.

What is the purpose of Professional Services?

From the very beginning, one of the most enduring core values of Avallain has been our client-centric approach; in fact, this has been one of the most important factors of our success over the years. Thus, we decided that due to the scale-up, we would also dedicate an entire department to fully supporting our key clients – They want to expand their leading positions on the market, and the new department is determined to support them in this highly competitive environment with the combined experience of both the dedicated Professional Services teams and their respective directors, Dr Nancy Roberts and Markus Hartmann.

Heading the international Professional Services team

After 20 years working in the areas of trade, children’s, educational and academic publishing, Dr Nancy Roberts joins the Avallain Professional Services team as Director of Professional Services International. Her professional consulting experience, her passion for the opportunities that technology can offer to the publishing market and the fact that she is currently studying for an MBA degree on the side make her an exceptionally versatile director – and in a department whose main goal is to understand our client’s point of view, that is exactly what we need. As she puts it, “I am really excited to be joining Avallain to help to shape and deliver the future direction of the organisation, and I am looking forward to working with publishing friends old and new.”

Nancy will be working closely with our international clients, using her knowledge of the publishing market to help them understand how Avallain technology can support them at every step of the way.

“My goal is to ensure that the new Professional Services team delivers the same high standards that customers have come to associate with Avallain, and that we can offer the best possible support to our publishing partners internationally”, says Nancy.

Focussing on Germany, Austria and Switzerland

Markus Hartmann, our new Director of Professional Services DACH also has 20 years worth of experience in the publishing sector, combined with extensive experience in the areas of key account and project management – and he has a keen eye for trends in both the publishing and IT sectors as well. Thus Markus knows both the requirements of professional publishing as well as how digital technology can address these requirements.

He has a clear goal in mind: “Commitment to publishers’ success in the age of digital education is in Avallain’s DNA from the beginning. The new Professional Services team for Germany, Austria and Switzerland is the next level of that principle and will offer integrated consulting and customer service for Avallain’s clients in central Europe.

Thus, Markus will ensure that our regional team for Germany, Austria and Switzerland takes a strongly service-oriented approach to their interactions with our clients and partners. Markus and his team will listen closely to our clients’ wishes and ideas, ensuring that they can use Avallain Technology to its fullest.

Scaling up without losing touch

Adding dedicated Professional Services teams to Avallain’s business structure ensures that our clients and partners can benefit from Avallain’s growth and the full combined experience of our team without losing the direct access they have always enjoyed.

Avallain’s products are already regarded as the best in the industry. With the addition of Nancy and Markus, both highly experienced publishing professionals, Avallain will have one of the strongest teams in the industry regarding both technological development and engineering as well as key account management”, Richard Nathan, Non-Executive Director and Member of the Board of Avallain AG promises – “I believe that this major investment by the company in its team alongside its development roadmap will help transform its customers’ competitive positions and the industry.

An old saying claims a healthy mind needs a healthy body. But, in turn, a healthy mind and a healthy body both need a healthy environment to develop in. Thus, protecting our environment has been a central part of Avallain’s DNA ever since the company was founded in 2002. We offer our customers carbon-neutral e-learning solutions which not only train minds but also minimise the CO2 emissions of entire learning courses as well.

In addition to providing sustainable education for people in need via the charitable Avallain Foundation, established in 2016, we will also commit ourselves more actively to projects focused entirely on environmental protection in the future. For example, we are currently helping specialists of the People for Cause foundation with their ReTree Initiative, planting a new forest area in the barren steppes of Spain.

Avallain supports the Spanish forests

The project in Spain ties into an almost 10-year-old Avallain tradition. In 2008, we helped the NGO Trees for the Future to plant 25’000 trees in Keroka, Kenya, celebrating the 250’000th learner that was educated using e-learning systems developed with our technology (today, they number in the millions).

In celebration of our 15-year anniversary, we want to set another example. Reforestation projects are vital in this part of southern Europe. While the ancient Greek geographer Strabon once wrote that a squirrel could “hop through the trees from the Pyrenees to Gibraltar without touching the ground”, deforestation has turned much of the country into steppes largely dominated by soil degradation. The Iberian Peninsula of today is suffering from frequent droughts and forest fires. In many areas, the ground is no longer protected against erosion by strong roots, and the once-fertile soil is gradually turning to dust or karst. For us humans, this means a steady decrease in agricultural usability – for Strabon’s squirrel and the Spanish wildlife, it might mean extinction.

With this new Avallain initiative, we are working to counteract this process. Of course, we also realise that small individual forested areas are not a viable long-term solution to the problem. Thus, we are planning to extend our efforts to other countries very soon as well.

Our success in this task is also the success of our customers, whose trust in our work allows us to engage in such projects in the first place.

Avallain works sustainably every step of the way

Our customers appreciate our innovative spirit, our reliability and our experience – as manifested both in our products Avallain Author and Avallain Unity, as well as in the e-learning systems created with them. Such systems are fully sustainable, protecting the environment at all stages, from the initial design process to maintenance and most importantly, the active use by learners.

Digital education is more environmentally friendly by its very nature

It may sound counter-intuitive, but e-learning constitutes a more environmentally sustainable alternative to analogue learning models such as brick and mortar learning groups. Though the digital infrastructure needed for e-learning tools does require energy – as well as digital devices which need to be produced and will be turned to waste eventually – neither the energy usage nor the CO2 emissions generated by e-learning approaches are even close to those of analogue learning methods.

According to a 2008 Open University study which focused on 13 fixed-location university courses and 7 online courses, e-learning courses require 87 % less energy than analogue courses, while emitting 85 % less CO2. The tangible benefits of e-learning are known throughout the industry:

• It eliminates carbon emissions created by each learner’s commute.
• It does not require heated and powered course premises or individual workstations.
• It minimises the use of printer cartridges and paper.
• It eliminates the need for non-recyclable utensils such as marker pens.

Thus, our customers can minimise the environmental impact of each learner enrolled in a course. Eliminating the CO2 emissions from commuting alone is enough to make many e-learning courses almost entirely carbon-neutral.

Sustainability in Avallain’s operating procedures

Of course, these principles work not only to minimise the CO2 emissions of individual learners – but they can also be applied to the working environment. As a staunch advocate of Remote Company structures, Avallain has been following this strategy for years, offering a large degree of home office flexibility to our workforce. Thus, we can avoid long daily commutes, minimising our CO2 footprint in the process. A Carbon Trust analysis suggests that, given average commuting distances, this saves approximately 260 kg of CO2 equivalent per worker each year.

Green business experts note that these carbon savings already apply to commuters travelling more than 7 km by car, 11 km by bus or 25 km by train. To an international company like us, this only serves to support our approach. Being a Remote Company allows us to offer our customers software solutions developed by a tight network of international specialists – without incurring the costs in CO2 which this might otherwise entail.

Limiting CO2 emissions with sophisticated technology

Not just our operating procedures are chosen on the basis of environmental questions – our technologies are, as well. Server systems, in particular, can have an enormous impact on the environment.

We recognised the potential of Cloud-based server structures early on, consequently taking on the responsibility to push for sustainable server use strategies with professional Cloud server providers. Today, providers such as Amazon Web Services are continually improving their technological solutions to operate their Cloud-servers as energy-efficient and as close to carbon-neutral as possible, devising strategies such as:

• Using renewable energy as a power source
• Employing energy-efficient cooling systems
• Optimising energy usage according to workload

Put together, such strategies allow Cloud systems to significantly reduce the number of servers used when compared to on-site servers. This also minimises the energy usage of Cloud systems by as much as 84 % compared to on-site servers. Thanks to our good business connections to Amazon, we are able to use CO2-neutral Cloud systems for 80 % of all Avallain services thus far – without increasing the price for our customers, as we compensate the additional costs.

The education of the future is carbon-neutral

What does all of this mean to the users of learning software based on Avallain Author and Avallain Unity? It means that they can not only improve their individual learning success thanks to innovative, technologically mature and reliable software – they can also do so while supporting a sustainable and future-proof approach to treating the environment.

Because this is what ultimately connects Avallain solutions with our Spanish forest: They both provide the roots on which future generations may tread.

What could be the perfect user interface for interactions between humans and machines? The IT industry has been pondering this question ever since the advent of advanced computer systems. When it comes to digital language learning, however, the answer is obvious – The ability to input language verbally offers unique possibilities for learners, something that keyboard-driven written input simply cannot match. Unfortunately, early attempts at tapping the potential of this input method tended to fail because of the rather underdeveloped technology that was available at the time.

How, then, does Avallain use Avallain Author and Avallain Unity voice technology to individualise and improve learning experiences and results as decisively as we do today?

How voice technology supports the learning process

Traditional user interfaces based on visual feedback, such as keyboards and touch screens, have one noteworthy disadvantage when used for learning a language – Users can only enter their words into the e-learning software via a keyboard. Consequently, they are able to train their reading, listening and writing skills in their language of choice, but they cannot effectively train their speaking skills. This is where integrating voice technology into the language learning process opens up a whole new set of possibilities:

• Users can actively train their speaking skills.
• Learners can receive immediate individualised feedback.
• Errors in pronunciation can be detected before they fossilise.
• Language teaching approaches no longer need to be based solely on written language.

Avallain has recognised the advantages that voice technology can offer early on. We have been following the developments in this field for many years, keeping an eye out for voice technology advancements which can be integrated into our products to improve them in a meaningful way. However, we do not blindly follow any new approach, as underdeveloped technology could impact both the user experience as well as the ultimate goal of learning a new language very negatively.

The three milestones on the road to a mature voice technology

Only 15 years ago, no one would have believed that voice technology – which, back then, was rather limited and frequently unreliable – would mature into advanced voice recognition software such as Siri and Alexa. Today, people all over the world can control these virtual assistants by speech, using countless different languages and dialects. And when these assistants are asked questions, their ability to give fitting answers has become remarkably reliable.

Today, voice technology is advanced enough to meet our standards of quality, which means it can offer significant benefits to users of Avallain Author and Avallain Unity. Our products allow educators to create and publish interlocking e-learning solutions which would have been considered science fiction, even in the nineties. In addition, research suggests that real breakthroughs in some of the most complex areas of voice technology have been made over the last couple of years as well.The path to the current state of the art has been very demanding, requiring us to overcome three key milestones.

First milestone: Audio recording and playback

From today’s point of view, recording and playing back speech over the internet could be considered the easiest of the three milestones to be overcome. This technology constitutes the basis of all further developments in the field. And since it already managed to meet our standards of quality in 2002, we could successfully integrate it into our Macmillan English Campus project even back then.

Today, our software supports a variety of recording and playback methods and applications. For example, Avallain Author allows user input and pre-recorded files to be merged into complete dialogue sequences, both online and offline. Thanks to Avallain Unity, the final recordings can then be sent directly to teachers for feedback, or simply as a means of verbally communicating outside of the fixed course locations.

Second milestone: Synthesised language

Compared to recording and playing back speech, creating synthetic voices audio is a much more complicated topic. For this reason, we waited until the technology had sufficiently matured in 2004 before integrating speech synthesis as a feature into our e-learning software. Back then, we entered into several partnerships with leading speech synthesis companies such as Acapela Group. These cooperations allowed us to offer exciting new features to our customers, all based on language synthesis technology. Some of these features include:

• The ability to translate pre-written text into synthetic audio (text-to-speech).
• Adjusting specific features of recorded speech – e.g. changing dialects to fit specific markets.
• Controlled and scalable production of audio recordings.
• Learners can directly translate their own written input into audio using text-to-speech (TTS).

Our current voice technology is flexible enough to create and play back authentic speech using various languages and dialects. Even UNESCO has noted how useful this feature has been for literacy programmes all over the world, describing our successful efforts to provide Swahili education to the coastal population of Kenya on page 16 of their report on international education initiatives.

Third milestone: Speech recognition

Until recently, speech recognition and assessment has always required the attention of an educator, particularly because of the great variety of possible pronunciations. And even the specialised software solutions of today, which can be valuable to automated pronunciation analysis, still only apply to very specific cases of language analysis.

Because of these limitations, our focus has been on general voice recognition features, meaning the ability of the software to recognise and accurately transcribe spoken language. In the early days, even technology developed by giants such as Microsoft, Apple and Google could fail, regardless of the quality of speech. The first companies to offer significant advances in this area were niche software providers such as Nuance who would often go on to be market leaders in areas such as recording dictations and automating customer services. However, their solutions usually required users to be trained in using their specific software.

For us, this approach to voice recognition was not an ideal solution for the education sector, as the need to teach learners how to use a learning software only creates additional obstacles on the way to education success. For this reason, we initially concentrated on using less technologically ambitious, more intuitive e-learning solutions. For example, when working on the learning platform iwdl.de, we deliberately limited voice input options in gamified exercises to individual words instead of entire sentences. Using this approach, iwdl.de has managed to become the first ever digital learning tool to be approved by the German Federal Office for Migration and Refugees for use in immigrant integration courses.

2017 – Visions of the future become a reality

Now that we have successfully overcome these milestones, voice technology opens up a whole new world of exciting possibilities to learners and educators alike. In the summer of 2017, for the first time, we will introduce an Activity Type which allows the software to give direct feedback to learners regarding the quality of their pronunciation of texts within an Activity. After that, the next important step is to introduce the ability to use spoken language within any given Input Activity. This could be used for exercises in which learners have to enter elements verbally or even for gamified exercises in which learners can simply utter the answers to specific questions – these are the near-future milestones for Avallain.

To achieve these goals in 2017, we are currently working primarily with Google’s Speech API, however we will be using three of the key software solutions in this area in the near future.

What’s next for Avallain? That will be decided through constant communication between us and our customers. But one thing is certain – as always, our customers will be the first to be able to offer the latest technologies to their end-users in a comprehensive and fully reliable form. Together, we will make individual education more comprehensive, more efficient and more exciting.