Digital Book Experience Courses: Seamlessly Connecting Traditional Books and Interactive Activities with Avallain Author and Avallain Magnet

Digital books are the backbone of many successful educational publishing strategies, but their potential extends far beyond bringing printed pages online. In the fourth session of Avallain’s Product Webinar Series, David Moxon and Stephen Madden demonstrated how Avallain Author and Avallain Magnet connect traditional book-based materials with interactive learning activities, multimedia and learning management capabilities to create engaging Digital Book Experience (DBX) courses.

Digital Book Experience Courses: Seamlessly Connecting Traditional Books and Interactive Activities with Avallain Author and Avallain Magnet

St. Gallen, September 2026 – In the fourth session of Avallain’s Product Webinar Series, ‘Digital Book Experience Courses: Seamlessly Connecting Traditional Books and Interactive Activities with Avallain Author and Avallain Magnet’, David Moxon, Learning Technology Specialist and Content Developer, and Stephen Madden, Senior Business Development Manager, demonstrated how publishers and educational organisations can transform existing book-based materials into connected digital learning experiences.

Moderated by Giada Brisotto, Senior Marketing and Sales Operations Manager, the webinar followed the complete Digital Book Experience (DBX) workflow: creating a Digital Book from PDF materials in Avallain Author, connecting interactive Learning Objects and multimedia through hotspots, organising the course with the Structure Tool, publishing it to Avallain Magnet and exploring the resulting experience from both learner and teacher perspectives.

From Existing PDF Materials to an Interactive Digital Book

The webinar opened by looking at how an existing publication can become the foundation of a Digital Book Experience course.

David demonstrated how to import a PDF into Avallain Author and convert it into a Digital Book while preserving the original material’s familiar page-based format. Images can also be used as an alternative source for individual pages, although PDF provides the most straightforward workflow.

Within the Digital Book settings, authors can configure elements such as the title, page layout and page numbering. A page offset can also be applied when the source publication numbering does not begin on the first page of the PDF.

The table of contents can be generated from the PDF, giving learners a structured way to navigate the publication once it is delivered through Avallain Magnet.

This approach lets publishers retain the visual identity and established structure of existing materials while creating the foundation for a richer digital learning experience around them.

Connecting Books with Interactive Learning Through Hotspots

The next stage of the demonstration focused on adding interactivity directly to the Digital Book pages.

Using hotspots, authors can connect specific areas of a page with additional learning content. These can link to Learning Objects already created in Avallain Author, as well as media such as audio and video, text and external webpages.

David demonstrated how to position and resize hotspots directly on a page and configure them based on the experience required. For a Learning Object hotspot, for example, the author selects the existing activity that should open when the learner interacts with that point in the book.

Hotspots can also be configured for different audiences. A resource intended specifically for educators, such as teacher notes or supporting material, can be made visible to teachers without appearing in the learner experience.

Existing hotspots can be copied and reused across pages, helping authors work efficiently when building a book with a large number of interactive activities.

The result is a different approach to course navigation. Instead of moving exclusively through a conventional course menu, learners can progress through the book itself and access relevant digital activities and resources in context, directly alongside the material they are studying.

Building Digital Book Experience courses with the Structure Tool

Once the Digital Book and its associated Learning Objects have been prepared, they can be brought together into a complete course using the Structure Tool in Avallain Author.

David demonstrated the Fetch Digital Book capability, which automatically populated a new course structure with the Digital Book pages and the Learning Objects connected to them.

Avallain Author structures can incorporate existing Learning Objects, which means content does not necessarily need to be recreated for each new course. Publishers and content teams can reuse activities they have already developed and connect them with different structures and Digital Books where appropriate.

The course type is then defined as Digital Book Experience within the structure metadata. This prepares the course for the additional DBX functionality available when it is delivered through Avallain Magnet.

From there, the complete experience can be published directly to Avallain Magnet as a new course or used to update an existing one.

Together, these steps connect the original book, its interactive learning materials and the course structure within one publishing workflow.

Creating a Familiar but Richer Learner Experience in Avallain Magnet

Stephen continued the demonstration in Avallain Magnet, showing the Digital Book Experience course from a learner’s perspective.

The learner enters a page-faithful representation of the book and can navigate through its pages while accessing the hotspots created in Avallain Author.

The Digital Book also includes tools designed to support different learner preferences and accessibility needs. Learners can choose between single- and double-page views, zoom into the content and apply different colour overlays to the page background. They can also add text and annotations directly to the Digital Book, bringing familiar ways of working with a physical coursebook into the digital environment.

The demonstration then showed how learners can access different types of content without losing their connection to the book.

A video opened from a hotspot directly over the publication, with captions and a transcript available to support accessibility. The window could also be repositioned, allowing the learner to view the video alongside the related content on the page.

Stephen then demonstrated an interactive linking activity. Selecting its hotspot moved the learner directly from the book to the activity, where they could complete and submit responses before returning to the Digital Book.

This connection between the book and the wider learning environment is central to Digital Book Experience courses. Interactive exercises are not isolated additions sitting within an e-book. When learners complete activities, their results become part of the learning data captured within Avallain Magnet.

Connecting Digital Book Activities with Progress and Teacher Visibility

The webinar then explored what this connected experience means from a teaching perspective.

When a learner completes a scored activity accessed through the Digital Book, Avallain Magnet records the result. Teachers can use the Gradebook to see learner performance, including average scores and results from individual activities.

Activities can also be associated with particular skills through metadata. This enables teachers to see how learners are performing against those skills and use the resulting information to support their teaching decisions.

Stephen also demonstrated a free-writing activity accessed directly from the Digital Book. Once submitted, the learner’s response becomes available to the teacher for manual review, feedback and grading when the activity has been configured accordingly.

The teacher therefore has access to the same Digital Book environment as the learner while also benefiting from the wider management, marking and analytics capabilities available through Avallain Magnet.

This creates a continuous journey between learning content and learning management: learners remain within a coherent book-based experience while teachers gain visibility into the work taking place around it.

Extending the Experience with Additional Documents and Resources

The webinar’s Q&A also explored how publishers can incorporate supplementary materials that already form part of their publishing programmes.

PDF resources can be connected through hotspots, allowing learners or teachers to open additional materials such as answer keys, word lists or contextual information directly from the Digital Book.

Avallain Author also includes a Document Activity Type, which lets Word documents or PDFs appear within a Learning Object. This provides another way to integrate supplementary resources consistently into the course experience.

Visibility controls can be used when particular resources should be accessible only to teachers.

For longer PDF resources that are intended to function as publications in their own right, the PDF itself can instead become another Digital Book.

These options give publishing teams flexibility in how they bring existing supplementary assets into the Digital Book Experience course rather than treating the core publication and its associated resources as separate digital products.

Connecting Established Publishing Content with Digital Learning

The webinar showed how Digital Book Experience courses combine the familiarity of established book-based learning with the capabilities of a modern digital learning environment.

Existing PDF materials can provide the starting point. Hotspots then connect the publication with multimedia, supporting resources and interactive Learning Objects. The Structure Tool brings these elements together as a course before the complete experience is delivered through Avallain Magnet.

For learners, the result combines familiar book navigation with interactive activities, accessibility options and digital annotation tools. For teachers, those same activities connect with marking, learner progress and skills data within the LMS.

For publishers and other educational organisations, this provides a way to build on existing content investments while expanding what those materials can offer digitally.

Instead of replacing the book, Digital Book Experience courses connect it with the wider learning journey.

Watch the Webinar Recording

Watch the full webinar recording to see the complete Digital Book Experience workflow in action, from transforming PDF materials into an interactive Digital Book in Avallain Author to structuring and publishing the course and exploring the final experience for learners and teachers in Avallain Magnet.

Continue the Conversation in Our Next Webinar

Our Product Webinar Series continues with the next live session:

Designed for Young Learners: Building Primary Learning Experiences with Magnet Kids and Mercury Primary

Hosted by:

  • Stephen Madden, Senior Business Development Manager, Avallain
  • David Moxon, Learning Technology Specialist and Content Developer, Avallain

Moderated by:

  • Giada Brisotto, Senior Marketing and Sales Operations Manager, Avallain

🗓 Wednesday, 21st October
🕒 14:00–14:30 BST | 15:00–15:30 CEST

For younger learners, a great digital learning experience starts long before the first activity. Access needs to be simple, interfaces need to feel intuitive and age-appropriate, and parents and educators need the right level of visibility and control.

In this 30-minute live webinar, we’ll show how Magnet Kids adapts the Avallain Magnet experience for younger learners with a simpler interface, child-friendly personalisation and easier sign-in, while providing dedicated experiences for parents and teacher administrators.

You’ll also see how Mercury Primary Design Pack transforms the course experience itself, presenting learning content through a more intuitive, more engaging content player designed with younger audiences in mind.

Together, we’ll look at how educational publishers, schools and other digital education providers can create a more coherent primary learning journey, from access and navigation to learning content and parent visibility, while keeping the experience manageable for the adults supporting the learner. Magnet Kids includes a dedicated parent experience to view a child’s work and progress, plus adapted tools for teacher administrators and simplified learner access.

Click below to register and secure your spot.


About Avallain

For more than two decades, Avallain has enabled publishers, institutions and educators to create and deliver world-class digital education products and programmes. Our award-winning solutions include Avallain Author, an AI-powered authoring tool, Avallain Magnet, a peerless LMS with integrated AI, and TeacherMatic, a ready-to-use AI toolkit created for and refined by educators.

Our technology meets the highest standards with accessibility and human-centred design at its core. Through Avallain Intelligence, our framework for the responsible use of AI in education, we empower our clients to unlock AI’s full potential, applied ethically and safely. Avallain is ISO/IEC 27001:2022 and SOC 2 Type 2 certified and a participant in the United Nations Global Compact.

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Contact:

Daniel Seuling

VP Client Relations & Marketing

dseuling@avallain.com

Extending STEM Possibilities for Publishers through Avallain’s Collaboration with Wiris

Advanced mathematics content demands more than standard digital authoring. Through its established collaboration with Wiris, Avallain continues to provide educational publishers with the specialist tools they need to create sophisticated STEM learning experiences in an efficient, scalable content production workflow.

Extending STEM Possibilities for Publishers through Avallain’s Collaboration with Wiris

St. Gallen, September 2026 – For several years, Wiris technology has been integrated into Avallain Author, our flexible, AI-powered authoring tool, helping educational publishers bring advanced mathematical notation and assessment into their digital learning products. As the collaboration continues to evolve, these capabilities are enabling content teams to create richer, more interactive STEM experiences while keeping specialist functionality within their existing authoring environment.

Through MathType and WirisQuizzes, publishers can incorporate complex mathematical notation, dynamic exercises and sophisticated assessment into digital learning materials alongside the wider range of content they create in Avallain Author.

Expanding the Possibilities for STEM Content

Creating high-quality digital STEM content requires specific technical and pedagogical considerations. Mathematical notation needs to be represented accurately, while assessments often need to accommodate answers and interactions that go far beyond traditional multiple-choice activities.

MathType enables authors to create and incorporate mathematical notation alongside other learning content, while WirisQuizzes extends these capabilities into assessment. Publishers and content teams can develop open-ended mathematical questions, interactive graphs and activities using dynamic variables, with automated grading and immediate learner feedback.

Together, these capabilities allow publishers to create more sophisticated STEM learning experiences within Avallain Author, moving beyond the digital reproduction of printed exercises towards more interactive and responsive forms of assessment.

As Jose Gómez, Strategic Partnerships Manager at Wiris, explains:

‘Partnering with Avallain allows us to bring more advanced STEM assessment into the digital learning experience. By integrating WirisQuizzes into Avallain, publishers and content creators can easily build interactive, automatically graded math activities, reducing hours of manual work while giving learners a much richer experience.’

Bringing Specialist STEM Tools Into the Authoring Workflow

MathType and WirisQuizzes are integrated within Avallain Author, allowing content teams to incorporate specialist mathematics functionality alongside the wider range of digital learning materials they create.

For publishers managing extensive catalogues, multiple subjects and increasingly diverse digital requirements, this means STEM content does not need to sit within a separate production process. Complex equations, mathematical assessment and interactive activities can form part of the same authoring environment used across their broader portfolio.

This gives publishers greater flexibility to expand their STEM offering while maintaining consistency, efficiency and scalability across digital content production.

Building on Several Years of Collaboration

The capabilities available today build on several years of collaboration between Avallain and Wiris, combining Avallain’s expertise in digital education technology with Wiris’ specialist knowledge of mathematical notation, interaction and assessment.

As publishers’ STEM requirements continue to evolve, the partnership continues to develop, bringing specialist functionality into an authoring environment designed to support complex digital education products at scale.

‘For educational publishers, broadening a digital portfolio means being able to support every subject with the depth it deserves. STEM is a perfect example: it requires specialist functionality, but it should not require a fragmented production process. Our long-standing collaboration with Wiris helps publishers bring advanced mathematics and assessment into a unified workflow, so they can scale innovation across their entire offering.’

Alexis Walter, Managing Director of Avallain

About Wiris

Wiris is a pioneering software development company founded over 25 years ago and headquartered in Barcelona, with an office in Long Beach, California. Dedicated to creating advanced STEM tools for the edtech, academic, scientific, and publishing communities, Wiris’s mission is to make people’s STEM work more meaningful by seamlessly integrating math and science tools into every learning environment. 

Wiris offers three innovative products: MathType, the world’s leading math equation editor; WirisQuizzes, an advanced assessment engine for automated math grading and dynamic exercise creation; and Nubric, a math practice and assessment tool designed to engage students. You can find them in various Learning Management Systems (LMS), including Blackboard, BrightSpace, Canvas, and Moodle, as well as in the most popular office suites, such as Google Workspace and Microsoft Office.

Find out more at wiris.com 

About Avallain

For more than two decades, Avallain has enabled publishers, institutions and educators to create and deliver world-class digital education products and programmes. Our award-winning solutions include Avallain Author, an AI-powered authoring tool, Avallain Magnet, a peerless LMS with integrated AI, and TeacherMatic, a ready-to-use AI toolkit created for and refined by educators.

Our technology meets the highest standards with accessibility and human-centred design at its core. Through Avallain Intelligence, our framework for the responsible use of AI in education, we empower our clients to unlock AI’s full potential, applied ethically and safely. Avallain is ISO/IEC 27001:2022 and SOC 2 Type 2 certified and a participant in the United Nations Global Compact.

Find out more at avallain.com

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Contact:

Daniel Seuling

VP Client Relations & Marketing

dseuling@avallain.com

Oxford University Press (China) Brings Curriculum-Grounded AI Support to Hong Kong Educators with PowerGen and Avallain’s TeacherMatic

PowerGen, powered by Avallain’s TeacherMatic, brings generative AI together with trusted Oxford University Press curriculum content, giving Hong Kong educators a faster way to create relevant, adaptable teaching resources while extending the value of OUP’s educational offering.

Oxford University Press (China) Brings Curriculum-Grounded AI Support to Hong Kong Educators with PowerGen and Avallain’s TeacherMatic

Hong Kong, September 2026 — Oxford University Press  (China) (OUPC) has launched AI Power Tools PowerGen, a new AI-enabled teaching platform designed specifically for educators in Hong Kong, enabling them to create curriculum-aligned resources grounded in trusted OUPC textbook content.

Launched in August 2026 and powered by TeacherMatic, Avallain’s AI toolkit for educators, PowerGen extends OUPC’s educational offering with generative AI tailored to the realities of teaching in Hong Kong. The platform is now ready to support primary-level educators and is available in both English and Traditional Chinese. Support will be gradually extended to secondary-level educators. 

Rather than relying solely on generic AI-generated content, PowerGen combines OUPC’s educational content with TeacherMatic’s AI generators, allowing educators to create pedagogically sound resources. This connects AI-assisted lesson preparation, assessment and classroom activities more closely with the courses educators are already using.

Turning Trusted Curriculum Content into Tailored Teaching Resources 

Through PowerGen’s Cartridge functionality, educators can select relevant OUPC textbook content to provide context for content generation. Educators can then create materials that relate directly to the curriculum and course content they are teaching, rather than beginning with a generic prompt or an AI response disconnected from their programme.

This approach reflects OUPC’s broader objective for the platform: to make AI human-centred and useful within established classroom practice.

Educators can use PowerGen to generate lesson plans, worksheets, exam questions and presentation materials. The platform lets educators create and adapt resources for different learner levels and classroom needs, while keeping outputs connected to trusted OUPC content.

Saving Preparation Time While Giving Educators Greater Flexibility

For educators, one of PowerGen’s most immediate benefits is reducing time spent on repetitive preparation tasks.

Lesson planning, worksheet creation, presentation development and assessment design can require considerable preparation outside classroom hours. With TeacherMatic’s AI generators integrated into PowerGen, educators can create a first version of these resources within minutes and then review, refine and adapt them for their own classes.

The aim is not simply to generate more materials, but to give educators a more efficient starting point while giving them greater flexibility to tailor resources to their teaching needs.   

The time saved can instead be directed towards teaching, learner support and classroom interaction.

For students, this can translate into a broader range of learning materials, differentiated activities and more structured feedback tailored to their grade level and curriculum.

‘Hong Kong, as many other regions, is moving quickly from experimenting with AI to embedding it more systematically in schools, with responsible use and teacher readiness becoming increasingly important. PowerGen gives OUPC a timely way to respond to that shift. TeacherMatic brings mature, educator-specific AI generators with ethics and safety at the core, backed by Avallain’s technology. Together, that gives OUPC a differentiated AI offering that is locally relevant, trusted and ready to scale across Hong Kong schools,’ said Regina Gan, Client Success & Partnership Manager, Asia at Avallain. 

Designed Around the Needs of Hong Kong Classrooms

Localisation has been a key consideration for OUPC in the development of PowerGen from the outset.

With plans to further expand its support to teachers in secondary schools, the platform has been developed for educators working in primary education, alongside both English and Traditional Chinese interfaces. Its generators are also configured for the Hong Kong education system, including local curriculum specifications and relevant assessment criteria.

This local focus is significant because the effective use of generative AI in education depends on more than access to a general-purpose model. Educators need outputs that are relevant to the curriculum they teach, appropriate for their students and practical within their day-to-day workflows.

The result is AI-assisted resource creation grounded in OUPC’s knowledge of the local education landscape and curriculum.

‘As digital education and the use of AI become increasingly integrated into teaching and learning in Hong Kong, educators are exploring how these technologies can be applied meaningfully in their everyday teaching. In developing PowerGen, our focus was on combining our trusted curriculum content and understanding of educators’ needs with the capabilities of AI to create a solution tailored to Hong Kong schools. Working with Avallain, with the platform powered by TeacherMatic has enabled us to bring together relevant technology and expertise, while shaping these capabilities around our content, local requirements and existing digital ecosystem. PowerGen is a solution that enhances our educational offering and gives teachers a more efficient and flexible way to create resources tailored to their classroom needs.’

Ms Nancy Yip,

Managing Director, Oxford University Press (China)

Building on a Long-Standing OUP and Avallain Technology Collaboration

PowerGen also represents a new chapter in a long-standing relationship between Oxford University Press and Avallain.

Avallain technology has supported OUP’s digital learning and content creation strategy for many years. One of the most established examples is Kerboodle, OUP’s online learning platform for UK secondary education, powered by Avallain Magnet, our peerless, AI-enhanced LMS. OUP authors and editors have also used Avallain Author, our flexible, AI-powered authoring tool, to create tens of thousands of interactive exercises, while Avallain’s platform architecture has supported the delivery of more than 60 courses to millions of subscribed educators and learners for years.

The partnership has expanded alongside OUP’s digital strategy. In 2026, OUP launched Plan Assist, developed with Avallain, bringing AI-supported resource generation into Kerboodle and combining OUP content and pedagogical expertise with Avallain’s AI technology.

PowerGen applies this shared experience to a new market. Integrating TeacherMatic into OUPC’s offering extends the partnership from digital content creation and learning delivery to teacher-focused AI tools.

‘Our long-standing partnership with Oxford University Press has always been about creating meaningful learning experiences, and  PowerGen feels like a natural next step in that collaboration. By combining TeacherMatic’s reliable AI generators with OUPC’s  trusted content, curriculum expertise and deep understanding of Hong Kong schools, we’re bringing teachers a truly practical tool that seamlessly fits into their daily work. We look forward to continuing our collaboration through the ethical and responsible integration of AI solutions in education,’ said Kristin Bartholmess, Head of Operations at Avallain.

About Oxford University Press

Oxford University Press (OUP) is a department of the University of Oxford. It furthers the University’s objective of excellence in research, scholarship, and education by publishing worldwide. OUP is the world’s largest university press with the widest global presence.

It currently publishes thousands of new publications a year, has offices in around fifty countries, and employs approximately 5,000 people worldwide.

It has become familiar to millions through a diverse publishing program that includes scholarly works in all academic disciplines, bibles, music, school and college textbooks, children’s books, materials for teaching English as a foreign language, business books, dictionaries and reference books, and academic journals.

Oxford University Press (China) is a wholly owned subsidiary of Oxford University Press, a department of the University of Oxford. Established in Hong Kong in 1961, Oxford University Press (China) has a long-standing commitment to supporting education and learning through a diverse range of high-quality educational resources in Chinese Mainland, Hong Kong and Macau. Its portfolio spans textbooks, dictionaries, academic and professional reference materials, children’s and general books, as well as digital solutions, supporting teachers, learners and book-lovers across different stages of their learning journey.

About Avallain

For more than two decades, Avallain has enabled publishers, institutions and educators to create and deliver world-class digital education products and programmes. Our award-winning solutions include Avallain Author, an AI-powered authoring tool, Avallain Magnet, a peerless LMS with integrated AI, and TeacherMatic, a ready-to-use AI toolkit created for and refined by educators.

Our technology meets the highest standards with accessibility and human-centred design at its core. Through Avallain Intelligence, our framework for the responsible use of AI in education, we empower our clients to unlock AI’s full potential, applied ethically and safely. Avallain is ISO/IEC 27001:2022 and SOC 2 Type 2 certified and a participant in the United Nations Global Compact.

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Contact:

Daniel Seuling

VP Client Relations & Marketing

dseuling@avallain.com 

From Principles to Protection: Building a Practical Framework for Responsible AI in Education

As artificial intelligence becomes more deeply embedded in education, responsible adoption depends on more than what AI can do. It requires clear principles for how it should be used, safeguards for how data is handled and a commitment to keeping educators and institutions in control. Two new Avallain publications, developed as part of the Avallain Lab’s work, bring these considerations together, connecting the principles of trustworthy, human-centred AI with the technical measures needed to put them into practice.

From Principles to Protection: Building a Practical Framework for Responsible AI in Education

St. Gallen, September 2026 — As publishers, educational institutions and educators expand their use of artificial intelligence, questions around ethics, human oversight, privacy and security are becoming increasingly practical. It is no longer enough to ask whether an AI-enabled tool can support teaching, learning or content creation. Organisations also need to understand how that technology is designed, where responsibility sits, what happens to their data and how human judgement is preserved.

Two new Avallain publications address these questions from complementary perspectives: the Avallain Position Paper on AI Ethics and Security in Education and the Avallain AI Trust Model.

The Position Paper establishes Avallain’s view on the ethical, secure and practical use of AI in education, covering areas including human oversight, risk classification, transparency, bias, content safety, information security, data protection and the protection of learners. The AI Trust Model moves from these principles to technical implementation, outlining a multi-layer approach to protecting personal data across generative AI workflows.

Together, they provide a clearer picture of what responsible AI means not only as a principle, but as a responsibility spanning design, governance and operations.

Why Responsible AI Needs Both Principles and Practice

For organisations adopting AI in education, the challenge is not simply technological.

Publishers need to understand how to integrate AI into professional content workflows without compromising intellectual property, personal data or editorial responsibility. Institutions need confidence that AI-enabled systems can be introduced without weakening safeguarding, governance or educators’ professional authority. Teachers and other professional users need to understand what AI can help them accomplish and where its limitations require human review.

The wider educational sector faces the same challenge at scale. Generative AI can support content creation, lesson planning, feedback, assessment preparation and many other professional activities, but its outputs can also contain errors, bias, outdated information or content that does not reflect a particular pedagogical or curricular context.

The Position Paper therefore establishes a principle central to Avallain’s approach: AI should assist professional users rather than replace professional judgement. Across our products, Avallain Author, Avallain Magnet and TeacherMatic, AI-powered functionality supports clearly defined educational tasks rather than autonomously determining grades, progression, certification or other learner outcomes. Professional review, adaptation and validation remain essential.

This matters because responsible AI cannot be achieved through technical safeguards alone. Nor can principles around ethics and human oversight be meaningful unless they are reflected in how systems are actually designed and operated.

Responsible AI therefore requires both a clear ethical and governance foundation and practical safeguards that translate those principles into the technology itself.

From Avallain Lab: Two Connected Publications

The relationship between the documents is deliberate and explicit, and both initiatives are part of the work of Avallain Lab.

Founded in 2023, Avallain Lab is Avallain’s academic and pedagogical resource hub. It supports product development while contributing to the broader e-learning ecosystem through ethical, research-informed approaches to educational technology.

The Lab is led by Professor John Traxler, UNESCO Chair and Commonwealth of Learning Chair, Academic Director of Avallain Lab and Carles Vidal, MSc in Digital Education, Business Director of Avallain Lab. An advisory panel of leading experts further strengthens its work, including Professor Rose Luckin, Professor of Learner Centred Design at UCL, with extensive expertise in AI in education.

Positioning these publications within Avallain Lab reflects the purpose behind both: to connect academic and pedagogical expertise, responsible technology design and practical guidance for publishers, institutions, educators and the wider educational community.

‘Responsible AI in education requires more than adopting powerful technology. It requires us to connect pedagogical purpose, human oversight and robust safeguards from the outset. Through Avallain Lab, these publications make Avallain’s commitment to the educational community more transparent: one sets out the principles that guide our use of AI, while the other shows how those principles are translated into concrete protections for data and users. Together, they provide a practical foundation for continuing to develop AI that supports educators and institutions without compromising human agency, safety or trust.’

Carles Vidal, MSc in Digital Education, Business Director of Avallain Lab

The Avallain Position Paper on AI Ethics and Security in Education provides the broader governance perspective. Written for educators, institutions, publishers and decision-makers, it sets out Avallain’s approach using European principles for trustworthy, human-centred AI as a baseline, including the EU AI Act, the EU Ethics Guidelines for Trustworthy AI and GDPR.

It addresses where Avallain’s responsibility lies across the AI value chain, how to consider risk, why human oversight is essential in educational contexts and how organisations should approach transparency, bias, data protection, learner safety and residual risk.

The Avallain AI Trust Model, in turn, focuses specifically on Avallain’s personal data protection strategy within generative AI workflows. It describes a four-layer safeguard framework that covers the journey of data through Avallain’s AI-enabled applications and features, from input to output.

At the User Application layer, secure interfaces, active prompt hygiene and AI literacy support safer interaction from the point where data is entered. The Sovereignty Layer introduces controls including regional data governance, personally identifiable information masking, identity decoupling, audit trails and data minimisation. Secure Transport protects data through encryption and regional endpoint controls, while the AI Inference Engine layer is designed around stateless processing, contractual zero-retention and restrictions that prevent user data from being used to train external AI models.

The accompanying Trust Model infographic reinforces this layered approach, showing privacy and security not as a single control applied at the end of a process, but as protections distributed across the full generative AI workflow.

The connection between the publications also works in both directions. The Trust Model explicitly places its technical safeguards within Avallain’s broader commitment to responsible AI and directs readers to the Position Paper for the wider ethical and governance context. The Position Paper, in turn, points to the Trust Model for the technical measures underpinning Avallain’s privacy and data protection commitments.

One establishes why and under what principles AI should be used. The other explains how key privacy and security principles are translated into technical safeguards.

What This Means for Avallain Intelligence

These publications also further reflect Avallain Intelligence, our framework for the responsible integration of AI in education, with ethics and safety at its core and a human-centred approach throughout.

Avallain Intelligence starts from the principle that AI should expand what educators, publishers and institutions can achieve without transferring professional authority to automated systems.

But human-centred AI means more than keeping a person ‘in the loop’.

Users need to know when AI is being used and understand that generated outputs are probabilistic, not authoritative. Institutions need the ability to decide where and how AI functionality is enabled. Educators need sufficient AI literacy to recognise limitations and review generated material appropriately. Learners need protection from inappropriate or unmediated uses of generative systems.

The data underpinning those interactions must also be handled accordingly.

This is where the AI Trust Model adds another practical dimension to Avallain Intelligence. Human-centred AI depends on protecting the people using it, and that includes protecting their privacy, their data and the content entrusted to educational systems.

Measures such as data minimisation, regional data sovereignty, PII masking, encryption, stateless processing and restrictions on external AI training translate those principles into infrastructure and operational controls.

Together, the publications show responsible AI as a combination of pedagogical purpose, human oversight, ethical safeguards, transparent governance and secure technical architecture.

That combination is particularly important in education, where trust cannot be separated from responsibility towards learners, educators, publishers and institutions.

Shared Responsibility Across the Educational AI Ecosystem

Another important conclusion from the Position Paper is that responsibility for AI does not sit with a single organisation.

Avallain acts as an AI system provider. It designs, integrates and operates educational applications built on third-party AI models, without developing or training the underlying models itself. Avallain is responsible for how AI capabilities are embedded into its products, how they are presented to users and what safeguards apply at the application level.

Model providers, technology providers, clients, institutions and professional users consequently hold different responsibilities within the same value chain.

Clients and institutions determine whether and how to enable particular AI features within their own organisational and regulatory contexts.

Educators and other professional users remain responsible for reviewing, adapting and validating AI-generated outputs before using those outputs in teaching and learning.

This shared-responsibility model is significant for publishers and educational organisations evaluating AI technologies. Responsible adoption cannot be reduced to selecting a technology provider. It also requires appropriate governance, staff understanding, clearly defined use cases and professional oversight within the adopting organisation itself.

The role of an education technology provider is therefore not to remove that responsibility, but to create systems that enable responsible practice.

What Comes Next: Responsible AI as an Ongoing Process

Neither publication presents responsible AI as a challenge that can be addressed once and considered complete.

Generative AI technologies continue to evolve. Regulation develops alongside them. Educational practices change as institutions and professionals gain experience with new tools. Risks that appear manageable today may need to be reconsidered as capabilities and use cases change.

The Position Paper therefore commits to continuous monitoring and improvement, drawing on ongoing research, systematic testing, collaboration with Avallain product teams, external pilots with educators and schools, and partnerships with researchers and experts in digital education and AI. Ethical considerations, user feedback and evolving regulatory expectations are intended to feed back into product design, user guidance and recommendations for the wider educational community.

The work of Avallain Lab is an important part of that process, providing the academic and pedagogical perspective needed to examine new developments critically and connect technological innovation with research, educational practice and responsible design.

The AI Trust Model follows the same principle at the infrastructure level. Its safeguards are designed around current requirements for secure generative AI workflows while allowing data sovereignty arrangements to respond to different regional and organisational requirements.

The papers do not set out a fixed product roadmap. Instead, they establish the direction in which Avallain intends to continue working: evaluating risk, strengthening safeguards, learning from real educational use and adapting its technology, guidance and recommendations as AI itself evolves.

For our clients, this provides a more transparent basis for understanding the principles behind Avallain’s AI-enabled products and the controls supporting them.

For educators and institutions, it reinforces the importance of purposeful adoption, AI literacy and continued professional oversight.

For publishers, it provides a clearer framework for considering how AI can support content and product workflows while protecting data, intellectual property and editorial responsibility.

Finally, for the wider educational technology sector, it reflects a broader requirement: innovation and responsibility cannot be treated as separate stages of AI adoption. They have to develop together.

Read the Avallain Position Paper on AI Ethics and Security in Education

The Avallain Position Paper on AI Ethics and Security in Education provides the broader context for Avallain’s approach to trustworthy, human-centred AI.

It explores human oversight, professional responsibility, risk classification, transparency, ethics and bias, information security, privacy, learner protection and the limitations of generative AI, offering practical context for organisations considering how to introduce and govern AI in education.

Explore the Avallain AI Trust Model

The Avallain AI Trust Model examines how personal data is protected throughout generative AI workflows, from the user interface and regional governance layer through secure data transport and AI inference.

It provides a closer look at the technical and operational safeguards behind Avallain’s approach to data protection, including data sovereignty, PII masking, encryption, stateless processing, zero-retention and restrictions on the use of customer data for external AI model training.


About Avallain

For more than two decades, Avallain has enabled publishers, institutions and educators to create and deliver world-class digital education products and programmes. Our award-winning solutions include Avallain Author, an AI-powered authoring tool, Avallain Magnet, a peerless LMS with integrated AI, and TeacherMatic, a ready-to-use AI toolkit created for and refined by educators.

Our technology meets the highest standards with accessibility and human-centred design at its core. Through Avallain Intelligence, our framework for the responsible use of AI in education, we empower our clients to unlock AI’s full potential, applied ethically and safely. Avallain is ISO/IEC 27001:2022 and SOC 2 Type 2 certified and a participant in the United Nations Global Compact.

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Contact:

Daniel Seuling

VP Client Relations & Marketing

dseuling@avallain.com

What’s the Purpose of Research?

Is research simply the pursuit of knowledge, or is there more to it? How does funding shape its priorities? How might different cultural contexts shape our understanding of its purpose, and how is AI changing the way we approach it? What does all this mean for the edtech industry? In this article, Prof. John Traxler explores the purpose of research, questioning how knowledge is created, whose interests it serves and what it means for the future of education and educational technology.

What’s the Purpose of Research?

Author: Prof John Traxler, UNESCO Chair, Commonwealth of Learning Chair and Academic Director of the Avallain Lab

St. Gallen, September 25, 2026 – This blog echoes our earlier one titled ‘What’s the Purpose of Education?’, adopting similar perspectives and raising similar questions about the role and impact of AI. Education and research might both be understood as the pursuit of knowledge, though in both cases this is not quite the case, even if there were any clear consensus about what actually constituted ‘knowledge’.

For many people, research is often assumed to mean the gathering of information, facts and data. It does, however, also embrace something more theoretical, abstract or conceptual, something else that might constitute knowledge; not merely observing and recording the falling of apples from trees but reflecting on what these observations might mean, developing an understanding of gravity and using that understanding to predict the behaviour of other material bodies.

Defining Research

Several ideas spring from this more abstract or conceptual view of research. One is that the conclusions are somehow durable and general; it is not just about apples, and it is not just today. Another is that research implies re-search, searching again, for findings that will challenge or refine or refute earlier conclusions, as illustrated by Eddington’s observations of the 1919 solar eclipse, which provided evidence supporting Einstein’s refinement of Newtonian gravity. In that sense, the knowledge generated by research is only ever provisional; good until there’s better, durable but not permanent.

Research in this conceptual or abstract sense, however, embraces research on research itself, not just a search for better data and better theories but also a search for a better understanding of theories themselves, of concepts, of abstractions, of knowledge, questioning the questions. 

This is sometimes portrayed as a greater criticality, questioning the meanings, language and methods of research, as well as the wider context in which it takes place. It also means considering researchers themselves; their motives, their options, their beliefs, their personalities, their backgrounds and their communities. We might ask, for example, why Newton had so much free time for speculation while so many of his contemporaries had so little, labouring perhaps as gardeners. Had their positions been reversed, what might their contributions to knowledge have been? Perhaps advances in fructivorous arboriculture rather than celestial mechanics.

The Modern Funding Landscape

Some of the more critical and contemporary questions about research continue to concern this wider context: who is funding it, and why are they funding it? Who benefits from it? Who loses from it? What is making it happen, or not happen? These questions bring us to the present day, prompting us to consider the arms trade, big pharma, market research and AI techbros; each funds vast amounts of research and raises questions about its purpose and motives.

Alongside this corporate research, there is also public funding for research, mostly in our universities. In our previous blog, we explored the ideal of education as a means of developing well-rounded individuals, drawing on the concepts of Bildung and the ‘renaissance man’. A similar ideal might once have been associated with university research: well-spoken, well-educated middle-class white men pursuing what we now call ‘blue skies’ or ‘curiosity-driven’ research. But if there was ever such a golden age, those days are over.

Public funding of research in many countries is now about national competitiveness, accounting for public money, bibliometric data such as citations, ‘taking ideas to market ’, and producing measurable ‘impact’. It is also about competition between individual researchers and their universities, encapsulated, for example, in the UK’s Research Excellence Framework. 

These days, the purpose of research is whatever the funder says it is. As has been frequently remarked, we live in an era of ‘policy-based evidence formulation’, not ‘evidence-based policy formulation’, in which ‘curiosity-driven’ or ‘blue-sky’ research has no purpose.

One consequence of this research environment is that no one wants to back losers; funders do not want to be responsible for wasting public money, so riskier research questions struggle to get answered, and so do the uncomfortable ones. Whilst a complementary perspective holds that, in large commercially funded research projects, ‘these are doomed to succeed’; they can’t go wrong because of the prestige invested in them.

Utopian, Dystopian and Different Cultural Perspectives

These depictions lead to competing utopian and dystopian views of the purposes of research, comparable to those earlier ones of the purposes of education. The utopian may be the Olympian pursuit of knowledge for its own sake and the greater good of humanity, undertaken by some noble elite. The dystopian, by contrast, is more likely the rush to fund any question that leads to some market advantage. 

This, though, should encourage us to ask whether these perspectives are universal, or are they shaped by particular cultural and intellectual traditions? Equally, we should not assume that other traditions and cultures don’t share these ideas. Do these purposes look different elsewhere, away from globalised universities, organisations and institutions? Does the question of purpose take on a different meaning or is it even relevant in every context? Are ideas such as pursuing, questioning and extending knowledge shared?  

Communities may understand, create, develop and share knowledge in different ways, encompassing the physical and social worlds as well as, in some traditions, the natural and spiritual. Rather than attempting to characterise these knowledge systems collectively, we might ask how different traditions broaden or challenge our understanding of what research is and what purposes it serves. 

We might also consider what happens when knowledge traditions with different levels of institutional, economic or political power encounter one another. This raises questions about who benefits from knowledge and research, who controls it and how knowledge originating within particular communities is recognised and used.

The Role and Impact of AI in Research

So what is AI’s impact on research? Decades ago, I was told that exploiting a technical innovation happens in three phases: firstly, it is used to solve existing previously difficult problems; then to solve previously impossible ones; and finally to solve previously inconceivable ones. Recent workshops on the impact of AI on research suggest that we are mostly at the first stage, merely making existing research procedures and practices happen quicker, bigger, sooner and cheaper. Researchers are mostly just reacting to stay in the game and exploiting these new tools, though, of course, ‘A rising tide lifts all boats’, the boats being researchers’ competitors. 

With tools like Anthropic’s Interviewer, which can interview thousands of people in days more competently than many human social scientists can in months, we are clearly entering the second phase. So how should researchers be addressing the third phase? When this happens, will it be changing the nature of knowledge, not merely rendering some of it obsolete but changing something fundamental? At this stage, it is, of course, impossible to conceive of the inconceivable, bringing to mind the Rumsfeld Matrix with its ‘unknown unknowns’. 

Finally, what is the purpose of research for the edtech industry? It sits at the intersection of the purpose of education and the purpose of research and is a fluid and unstable compound of all the features of both, utopian and dystopian. 


About Avallain

For more than two decades, Avallain has enabled publishers, institutions and educators to create and deliver world-class digital education products and programmes. Our award-winning solutions include Avallain Author, an AI-powered authoring tool, Avallain Magnet, a peerless LMS with integrated AI, and TeacherMatic, a ready-to-use AI toolkit created for and refined by educators.

Our technology meets the highest standards with accessibility and human-centred design at its core. Through Avallain Intelligence, our framework for the responsible use of AI in education, we empower our clients to unlock AI’s full potential, applied ethically and safely. Avallain is ISO/IEC 27001:2022 and SOC 2 Type 2 certified and a participant in the United Nations Global Compact.

Find out more at avallain.com

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Contact:

Daniel Seuling

VP Client Relations & Marketing

dseuling@avallain.com

Identify Teachable Grammar and Assess CEFR Suitability with TeacherMatic

After the summer break, the Language Teaching Takeoff Webinar Series welcomed back award-winning educator and edtech specialist Nik Peachey to explore how language teachers can identify teachable grammar in videos and texts, assess its suitability for different learner levels and make informed teaching decisions with support from purpose-built AI.

Identify Teachable Grammar and Assess CEFR Suitability with TeacherMatic

London, September 2026 – In ‘AI Grammar Analysis for Better Teaching Decisions’, Nik Peachey introduced the new ‘Grammar analysis’ generator in the TeacherMatic Language Teaching Edition. He demonstrated how it analyses texts and video transcripts, providing detailed grammar profiles and teaching recommendations to empower educators to select appropriate materials and plan effective lessons.

Moderated by Alba Melián, Marketing and Sales Operations Consultant at Avallain, the session explored how teachers can assess materials against the CEFR, refine the analysis for different lesson aims and use their professional judgement to decide which recommendations to take into the classroom.

Purpose-Built AI for Language Teaching

With over 30 years of experience developing innovative teaching materials and products, Nik has been a key contributor to the TeacherMatic Language Teaching Edition, reviewing generators and bringing his pedagogical perspective to their development.

That experience shapes what he values about TeacherMatic. Rather than asking teachers to master complex prompting, its generators are designed around specific educational tasks and informed by language teaching methodologies and CEFR considerations.

For Nik, one of the biggest advantages is how quickly teachers can get started. Each generator has built-in prompts, so educators can enter the information relevant to their task and receive high-quality outputs that they can further review, refine and adapt for their learners and lesson aims. They can also browse generators by teaching needs, such as grammar or speaking, and favourite those they return to most often.

Nik also highlighted how this extends beyond individual teachers. Providing licences across teaching teams means teachers, trainers and school leaders can work with the same toolkit and share resources across teams, supporting greater consistency in how AI is used across an institution.

Identifying Teachable Grammar in Sourced Video Content

Videos can be a valuable resource for language teaching, exposing learners to authentic language in context. However, identifying which grammar points to focus on and how best to teach them can take considerable preparation time.

The new ‘Grammar analysis’ generator, currently in beta phase, analyses the grammar in texts and video transcripts and identifies opportunities for teaching and learning.

To demonstrate this, Nik selected a YouTube video transcript and set the target learner level to B1. With these simple inputs, the generator produced a detailed analysis, beginning with an overview of the material’s suitability for the selected CEFR level, its potential teaching value and an estimated lesson duration.

The analysis indicated that the video was suitable for B1 learners and provided a grammar profile that identified the key structures in the transcript. This included grammatical forms, their frequency and teaching priority, alongside explanations of why particular features might be worth focusing on.

From Grammar Analysis to Teaching Decisions

The real value of the analysis comes in what teachers can do with it next. The generator goes beyond identifying grammar to highlight broader language features, such as noun-heavy constructions and long sentences, and indicates whether these are worth teaching explicitly or better treated as incidental language exposure.

From there, the output moves into practical classroom application. It suggests learning outcomes and teaching approaches, including guided noticing, transformation activities and debate, with an explanation of why each approach could work for the material and learner level.

It also flags potential difficulties learners may encounter and suggests ways to address them. This gives teachers a clearer basis for anticipating challenges, prioritising grammar points and shaping activities around their learners’ goals.

Teachers can also access the full transcript in a clear, accessible format. Together, the grammar profile, teaching recommendations and learner-focused guidance turn the analysis into a practical starting point for lesson planning.

Refining the Analysis for Different Lesson Aims

The analysis does not have to be the end point. Teachers can download the output or use the ‘Refine’ feature to shift the focus as their lesson plans develop.

Nik illustrated this by entering a simple instruction to tailor the analysis towards a speaking-focused lesson. Rather than starting again, teachers can build on the initial output and steer the recommendations towards a different classroom objective.

This flexibility is one of the advantages Nik highlighted throughout the session. TeacherMatic’s purpose-built generators can produce detailed analysis and teaching suggestions with relatively little input, reducing the need for extensive prompting and giving teachers more time to focus on reviewing, adapting and applying the recommendations to their learners and lesson goals.

Assessing Text Suitability for A2 Learners

Moving from video to text, Nik demonstrated how the ‘Grammar analysis’ generator can support teachers as they assess the suitability of literary materials for their learners.

Using an excerpt from ‘The Wizard of Oz’, he selected A2 as the target CEFR level and generated an analysis of the text.

The generator identified some simple descriptive language appropriate for A2 learners but also highlighted longer, more complex sentences containing considerable detail. It suggested that the excerpt was better suited to higher-level A2 learners or as supporting material, rather than as the main text for an A2 grammar lesson without adaptation.

As with the video example, the analysis broke down the grammatical structures and offered recommendations for teaching approaches and lesson flow. This helped identify both the text’s potential value and the challenges teachers might need to address before using it in the classroom.

Adapting Materials to Meet Learner Needs

Rather than selecting a different text, Nik demonstrated how teachers could use TeacherMatic’s ‘Adapt your Content’ generator to make the original excerpt more suitable for their learners.

By entering the text, selecting the target CEFR level and optionally providing a learner profile, teachers can adapt existing materials to better meet their students’ needs.

Nik then returned to the ‘Grammar analysis’ generator and analysed the adapted excerpt. This time, the analysis indicated that the revised text was more appropriate for A2 learners.

The demonstration showed how teachers can use different generators together to assess and adapt materials, then review the results against their original teaching objectives. This offers a practical approach for educators who want to use a particular text but have limited time to find alternative resources or adapt the material themselves.

Supporting Professional Judgement with AI

Throughout the session, Nik emphasised that AI should support teachers’ expertise rather than replace it.

Addressing concerns about whether AI could diminish teachers’ professional skills, he stressed that educators still provide the initial ideas, select the source materials and make the final pedagogical decisions.

The two demonstrations illustrated this approach in practice. Teachers can use AI-generated insights to identify teaching opportunities, recognise potential difficulties and explore alternative approaches. However, their knowledge of their learners, teaching context and lesson objectives remains indispensable.

By supporting the analysis and adaptation of teaching materials, TeacherMatic can help educators reduce preparation time while retaining control over how those materials are finally used in the classroom.

Explore the TeacherMatic Language Teaching Edition

The TeacherMatic Language Teaching Edition is a purpose-built AI toolkit designed to support language educators in creating high-quality, CEFR-aligned teaching materials tailored to their learners’ needs and goals.

From identifying teachable grammar in authentic texts and video transcripts to adapting materials for different learner levels, its generators enable teachers to make informed decisions while reducing preparation time. With pedagogically informed AI tools for lesson planning, resource creation, assessment, feedback and more, educators can dedicate more time to teaching and supporting their learners, with the reassurance that they are using safe and ethical AI.

Next in the Webinar Series

Join Joanna Szoke, freelance teacher trainer and AI in education specialist, to explore how self-correction, peer feedback and teacher judgement can work together to make writing assessment more effective. She will demonstrate how the ‘Model Answer’ generator can support learners in analysing model texts, reviewing their own writing and making improvements before the teacher’s final review. Plus, see how the ‘Advanced Feedback’ generator can support the final stage of teacher feedback. 

Effective AI Feedback: Self-Correction, Peer Review and Teacher Judgement

🗓 Thursday, 15th October

🕛 12:00 – 12:30 BST (13:00 – 13:30 CEST)

Discover practical approaches to AI-supported writing assessment that encourage learner autonomy while keeping teachers’ expertise at the centre of the feedback process.


About Avallain

For more than two decades, Avallain has enabled publishers, institutions and educators to create and deliver world-class digital education products and programmes. Our award-winning solutions include Avallain Author, an AI-powered authoring tool, Avallain Magnet, a peerless LMS with integrated AI, and TeacherMatic, a ready-to-use AI toolkit created for and refined by educators.

Our technology meets the highest standards with accessibility and human-centred design at its core. Through Avallain Intelligence, our framework for the responsible use of AI in education, we empower our clients to unlock AI’s full potential, applied ethically and safely. Avallain is ISO/IEC 27001:2022 and SOC 2 Type 2 certified and a participant in the United Nations Global Compact.

_ 

Contact:

Daniel Seuling

VP Client Relations & Marketing

dseuling@avallain.com